Right. What photo? There hasn't been any photo since those of us briefed under NDA were not given a photo. With what Sony had us sign, nobody is going to leak anything beyond what we were told we could say. One journalist had his Nikon DSLR seized by Sony security. For everyone else, it was iPhones on the table where they could see them. I can't even tell you who else was there. But he did get his camera back after the briefing.
4K -- The Sony 4K XBR (on which we saw F65 footage) is $25K. Right now it is in NBA, NFL and drug dealer price range. These types will help Sony's ROI and further technology enhancements will bring that down. Content will be delivered. High Bandwidth fiber and ever-developing delivery codecs will enable consumer 4K. We're looking a longer horizon here, of course.
And the irony that I often like to point out is this is occurring in an environment where many US local broadcasters shoot ENG with BetaSX.
Ned
4K -- The Sony 4K XBR (on which we saw F65 footage) is $25K. Right now it is in NBA, NFL and drug dealer price range. These types will help Sony's ROI and further technology enhancements will bring that down. Content will be delivered. High Bandwidth fiber and ever-developing delivery codecs will enable consumer 4K. We're looking a longer horizon here, of course.
And the irony that I often like to point out is this is occurring in an environment where many US local broadcasters shoot ENG with BetaSX.
Ned
