ectobuilder
Veteran
This is an instance where I'm not inclined to take Phillip Bloom's word as the gospel. He's a shooter, yes, but he's also essentially a tech blogger, and best as I can tell, in this case he's just repeating rumor. Even Ned, who was under NDA has indicated that Sony's not released *any* pricing info.
Right now, the person who probably has the best idea about the "New F" pricing is Jim Jannard. Whatever price he announces for the EPIC is what Sony's going to have to beat.
You're so right, RED will play a HUGE role in shaping the prices of the F5 / F55. Having said that, Sony must have taken that into a account when they designed the F5/F55.
They must have designed them to have price flexibility to go up against a reaction from RED. The wildcard is the FS700, with the same sensor, and therefore same potential in performance but at a lower price point.
So they could further elevate their NEX line to a performance/price that can go up against RED's price reduction while protecting their Cinealta series.