C100: Canon layoffs

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Well, I guess Huawei won't be cluttering American store shelves for a while (unless an identical model will be sold under a different brand name, a process that takes as long as it takes to produce a different typeset)
 
This first showed up on the Digicam Info, which is a Japanese site. Mirrorless Rumors translated it via (Google or some other site), so they deserve a plug.

https://www.mirrorlessrumors.com/

For Japan only in total revenues (i.e., units sold x their pricing) -

Canon camera sales value dropped -11,4%
Nikon camera sales value dropped -28,5%
Sony camera sales value increased +14,5%
Olympus camera sales value dropped -21,3%
Sony camera sales value increased +0,6%
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So, it's one of those, "Things are bad but some are worse off than others". I reckon Nikon and Olympus layoff stories are to follow.
 
puredrifting said:
Wow, those numbers are sobering. Our landscape is shifting as we type this.
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On the one hand, the manufacturers are being caught in the DSLR-to-mirrorless transition, so a temporary dip in sales was to be expected.

On the other hand, an average DSLR/DSLM price must have taken even a bigger tumble. Canon's flagship 5D MK IV was $3,500 upon launch three years ago and now is $2,800 at B&H (I won't even mention the Abe's price), which is a 20% reduction. Total revenues must be off a third or more from 2018 already.

And, I'll mention again, this is just the beginning of the latest generation smartphones, which have much improved built-in cameras. The early adopters must be in the more affluent sector of customers who may have been DSLR or probably, at least, P&S shooters in the past. Now that sector looks to be long gone.
 
Mitch Gross said:
Simply not true. Many manufacturers sell their products to other except for certain items that they hold for their own. There are certain Sony sensors that are Only available in Sony products. Believe me when I tell you that Panasonic has numerous in-house developed technology that is not on the market for others to buy. And so on.

People keep using these examples of consumer technology in comparison to our industry. Build a cell phone, ship several million of that product. Build a $10,000 camera and ship 10,000 in its lifespan of 5 years if it’s a huge success. We are different industries and the rules of commerce apply differently.
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The appeal of building a camera to me, wouldn’t be to save money, but to build a custom camera.

Same way the apeal of building a PC is not to save money, but to build a purpose built machine.
 
G7 X III is a response to RX MK VI but $450 less expensive (the zoom isn't quite the same but G7 has a flippy screen and WiFi).

Of course, Sony is rumored to have a new RX camera coming out soon as well.
 
https://www.youtube.com/watch?v=BRXTAp_LaIU

PotatoJet has a timely video on the external lenses for the smartphones by Moment - a wide, a 58mm prime and an anamorphic. Just as interesting is Moment's video app, which has an anamorphinc desqueeze.

The footage is taken on iPhone XS. The PotatoJet's chatter is free.
 
Recently, I had such a high hopes for mobile revolution.

But eye AF in video and Creator Pro app (nor Filmic) isn't available.

Also, tap to focus doesn't work in Creator Pro.
 
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There is some advantage for us from manufacturers, in collaboration, disabling features and quality on purpose, to protect whatever they think they are profiting from.

We witness a dawn of excellent quality "camera comedy (parody)", which hurts their sales more then their "calculated" obstruction.

Just seat back, relax, enjoy the humor, control your GAS and wait.

Their business model will implode and at the end they will be forced to compete between themselves just to stay in business.

Then they will produce "the perfect camera".

Which will force the destiny of Swiss watchmakers on them.
 
In that financial report is the answer to a question in another thread of why manufacturers are chasing full frame: "Within the Imaging System Business Unit, although the market of interchangeable lens digital cameras continued to shrink, for mirrorless cameras, unit sales were strong owing to the successive introduction of new models equipped with full-frame sensors after the second half of the previous year, which served to increase the company’s presence in the market."

They are all gasping for revenue and that's the way you do it; give customers a perceived new reason to buy a new camera. The product development meetings in camera divisions must be ugly and real head scratchers. Division VP - "Where do we go from here?" Desperate product manager - "We need something new. I know, let's make phones".
 
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