Stills2HDConvert
Well-known member
Who?
C100: Canon layoffs
- Thread starter scorsesefan
- Start date
- Status
The footage looks great for a smartphone, but if this was made with a ILC mirrorless camera I would have returned the camera because it's not the IQ I expect to see from something like a GH5 or X-T3 camera. I'm sure you could shoot a job with it, but it would not be my first camera pick.
But it's already beyond the technical skills of an average amateur smartphone user. Or a really good smartphone shooter, even.
An example : I have a friend who jogs ~ 10 miles each morning. He gets up at about 5 AM and usually takes a few photos along his route (selfies included). Some of his photos are taken in complete darkness. I tell him to, at least, stand next to a streetlight to get some ambient spill. But he likes his low res high grain shots just fine. Blue channel is all noise? He doesn't see anything objectionable in it. For him, it's a proof that he actually was there at that hour.
He paid a grand for his iPhone and that's as much as he is willing to invest in the photo gear. He had a point and shoot and a camcorder before. And he's got a zillion shots of his two kids. Shakiest footage you'll see since the Blair Witch Project. I send him links to the photography videos on YouTube but, frankly, my dear, he doesn't give a damn.
CIPA numbers for June. Total shipments (1.25M) are down 25% from 2018 (1.675M) and about 43% off 2017 (2.2M).
http://www.cipa.jp/stats/documents/e/dw-201906_e.pdf
Nikon's CEO -
https://nikonrumors.com/2019/08/04/...-one-sixth-in-comparison-to-fiscal-2012.aspx/
http://www.cipa.jp/stats/documents/e/dw-201906_e.pdf
Nikon's CEO -
https://nikonrumors.com/2019/08/04/...-one-sixth-in-comparison-to-fiscal-2012.aspx/
Last edited:
jamedia.uk
Well-known member
"good enough" video (and audio) can now be produced by "everyone" with $100 to spend and distributed to the world bypassing United Artists etc via the FREE Youtube. this is thanks to the very clever and increasinly inexpensive electronics.
However as noted "they all lokk the same"
This is where the differentiators are the story-> screenplay-> story board and the camera work
OK there are scriptwriting and story boarding software but it needs SKILL, IMAGINATION, ENTHUSIASM, SKILL, ENDURANCE and DRIVE to do it well.
None of those can be bought or automated.
OK.... I lied.
They can be bought in that you employ people with the skills.
The differentiators will be the story telling and the camera work.
The problem with the Good Electronics is that you can't hide bad story telling and bad camerawork.
(even if Hollywood tries with longer car chases with more explosions and longer more graphic fight scenes
Hitchcock had few special effects and it was all down to how they told and shot the film.
(ask Mother)
The problem Cannon (and every other camera maker) has is that "everyone" has by now swapped from film to digital, as it has become more affordable and better quality "everyone else" ie the amateurs en masse has bought into digital that is "good enough"
The sweet spot has passed. in future the market for Canon/Sony/Panasonic/Red/Nikon etc is going to be the small professional market that needs "better" to the production runs will be small and the prices wil rise. Also the production facilities will contract.
(untill we get 64K holographic that "everyone must have" )
Last edited:
And that's why the consumer camera market is dying. None of my friends or family use their cameras anymore, they use their smartphones, while their Canons and Nikons rot in the closet.
Camera companies will only survive if they have diversified enough to not depend on camera sales to keep them afloat.
Indeed, Canon, Sony, and Panasonic are not camera companies. They have camera divisions, but it is not the majority income division for any of them.
QuickHitRecord
Veteran
Happened across this today. I liked it more than any of the glossy/cool videos I've seen lately. Felt like I was in the crowd at some kind of wierd, oddly-mesmerizing concert: https://youtu.be/i7X8ZnmLfM0
It was shot with an iPhone and I didn't care.
QuickHitRecord
Veteran
Didn't realize it was from 2014. Definitely explains FCP. But then I looked and their newer stuff isn't nearly as visually interesting.
Which is the point of this thread (accidental on purpose). If your DSLR is gathering dust in the closet, how likely are you to buy its replacement?
And so the consumer market is dying, the image quality is beyond the Irrelevant Valley, the Japanese are still trying to squeeze the last penny out of it.
PS. Side note - as I get some YouTube "recommendations", I get a lot of gear review clips. Over the last few days, there have been several fairly popular content producers (Manny Ortiz being one of them .. I think Manny posts here once in a while) with the "A7 RIV is great but I am canceling my order because I don't need 61 MPX" sentiment. Now that's exactly what the Canon executives would love hearing just in time for their 70 MPX model.
jamedia.uk
Well-known member
Quite so.. they have all bought a digital camera. that market has hit saturation and 90% of the people who bought a digital camera in the last decade are unlikely to ever buy another one.
Many of the amateurs and indeed the pros have equipment that does all they need.
It is only the few "serious" amateurs who always need to be the first with the latest what ever and some pros who will buy new cameras.
The number of new photographers who will buy new cameras is I would think comparatively small compared to the last decade.
The bad news is that as sales decline and the numbers in production runs drop the costs will rise.
Also new models will be fewer and further between.
NOW is he time to buy any new kit you need before it slows down and the prices rise.
Yeah, I watched this when it was first posted 5 years ago. Pomplamoose are a super talented couple.
This is the only part I disagree with. (if I may).
1) The Japanese cartel has had the pricing power in photo-video for about 20 years but they're losing the battle to the Chinese and the Korean based smartphone manufacturers. They're still making high margins per unit - Olympus reported a 62% profit margin in that link above - but are being destroyed on the market share because they only begrudgingly admit to actually being in the same business as Huawei, Xiaomi, Oppo, Samsung, Apple, Nokia, et al.
2) The sensor technology in the photo-video world has been pretty much advanced by two companies - Sony and Samsung, and Samsung dropped out of the camera manufacturing business four years ago anyway. On the other hand, there are a lot of R&D going on in the automation, space, car, surveillance, medical, etc. industries and new alliances can be and area easily formed. ARRI gets its ALEV line from STM, FujiFilm just signed a deal with Samsung, Panasonic is partnering up with Tower Jazz. In other words, neither the sensors, nor the future codecs, nor media, nor CPU's are in danger of being abandoned. The vendor names will change but most people aren't aware of them unless they tear apart a Red Mag.
3) The market may indeed stabilize at some point, with that point being an A7 RIV quality camera being offered for $1,000, with a G-Master lens included. At that point, a camera in the closet may become affordable enough to have laying around just in case. Like a surf board in a Nebraska garage. Or a set of weights my dad bought for me in the early 80's that were gathering dust for the next fifteen years. Until I finally took them out.
puredrifting
Major Contributor
(Raises hand). Yep.
puredrifting
Major Contributor
They are super creative. The husband is the inventor/creator of Patreon. They are both talented musicians and Jack has done some pretty cool video stuff like the video posted but I do
find them a little twee and her voice has a very limited range and sounds basically too similar on every song. But I can't deny they are both talented people at what they do. They are
those rare people who have talent and have built a huge audience on YouTube, which I massively respect.
So, uh, like, you know, compared to Nikon, Canon ain't doing too badly.
From Nikon Rumors (good enough summary, without going to the source)
https://nikonrumors.com/2019/08/06/...0-financial-results-are-out.aspx/#more-137221
So, that's a 72% drop in profits. Mitsubishi can bail Nikon out almost infinitely but they may not want to.
From Nikon Rumors (good enough summary, without going to the source)
https://nikonrumors.com/2019/08/06/...0-financial-results-are-out.aspx/#more-137221
So, that's a 72% drop in profits. Mitsubishi can bail Nikon out almost infinitely but they may not want to.
indiawilds
Veteran
I met one client a few days ago. He asked me how costly is my camera. Then he told me don't you have that 40,000 USD camera? Someone has told him good camera costs that much. So C300 can't fit in. It was a cool job. Nevertheless I am fine as it is very difficult to overcome such a perception barrier regarding cost and someone may feel that your work is not good enough. These days everybody shoots video with their phones. So video is not a mystery anymore. To add to it newbies who call themselves professionals use their DSLRs with a rode mic on top to do video. So I guess either we remain at the high end or be in the mud with the crowd as most of the people don't know how to rate your quality.
- Status