There are a lot of ways for them to go. It seems like the bloom is off their rose, as major manufacturers have their own 4K cameras in roughly the same price range. So, they can go for the ergonomics but they can also go for specs - 6K and so on.
For them to keep selling anything, they need to beat the majors on the value and, with a slew of 4K cameras soon to be released, their answer is (probably) 6K.
For them to keep selling anything, they need to beat the majors on the value and, with a slew of 4K cameras soon to be released, their answer is (probably) 6K.