Rumor: Canon 4k super35 camera

Great...$100k+ pricetag I'm sure.

Should be at the price of Alexa, I think. I'm just curious what they'll say to current Alexa owners, or what will they do in terms of upgrade path... Turning a 85K camera obsolete in a year will piss a lot of people off...
 
Upgrade path = buy a new camera. That's how it's always been.

The only exception is RED, partially, which has sensor upgrade programs.
 
The current Alexa will stay firmly entrenched in episodic and tv movie production, no one in that industry wants a 4k workflow. Despite what hardware manufacturers want or bring out to sell new stuff, broadcast will not go 4k for a long long time. Arri announced that roadmap months ago. The 2k Alexa would be for tv, 4k for features. As most are owned by rental houses, I can't see much of an issue.

Canon's entry will likely be an xf100 with 7d chip, mpeg2 50 422 to cf cards. A light consumer version with avchd to sd cards. 4k no way until there is demand for it in the wedding market.
 
"Canon's entry will likely be an xf100 with 7d chip, mpeg2 50 422 to cf cards. A light consumer version with avchd to sd cards."

I'll take one. Canon is late to the party, but hopefully the wait will be worth it.
 
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Should be at the price of Alexa, I think. I'm just curious what they'll say to current Alexa owners, or what will they do in terms of upgrade path... Turning a 85K camera obsolete in a year will piss a lot of people off...

As most are owned by rental houses, I can't see much of an issue.


Yup! Many look at cinema camera prices the wrong way. Historically the cinema arena is a rental based market and with some private owners. If you think people are going to flip out at $100k+ cameras, think again. Unless it's unjustified compared to what is out there and what it offers, historically nobody has had a problem shelling that kind of money out or more for high-end cinema film cameras, lenses or HD cinema cameras.

Look at the Sony F900, that camera was like quarter of a million dollars. It shot 1080p on a 2/3" sensor. My college bought two, and they weren't even a rental house. Panavision Genesis was not for sale since it was Panavision, but when I worked there, I asked a co-worker how much they were insured for, meaning the base value to replace one. With all the parts, computer chips and labor involved the answer I believe was in the $350,000 range. That was just about 4 years ago. New lieca summilux C lenses are $180,000 a set.... Otto Nemenz, a BIG rental house in Hollywood, bought the first 25 sets! That's 4.5 million if bought at retail value. An Arri 535B camera package, which is decades old now, still sells for over $50,000...

Everyone is so caught up in this 'is it affordable' race. The technology IS becoming more affordable, so yes, if a camera were to come out we don't expect F900 prices and we expect the price to be justified with features and functions... but there are people out there who need to pinch and remind themselves that Arri Alexa's and Sony F65's aren't necessarily competing for price and audience like AF100 and FS100. These big boys just need a better image, price is an after thought. As long as the price isn't double or more, they are going after the big fish and are trying to provide that in image. If the price reflects the features or quality built in, there are rental houses who will buy many of the cameras and will rent them out and will make money.

We can all hope and pray to be able to afford all the new cameras, I often do, but we must remember at Arri's level, their cameras have always been about the top-of-the-line professional, and price has always been premium and secondary. They have thrived there and my guess is continue to do so. Their main customer base will pay for quality, and they do.

If you can't buy, just rent.


With that said, I'd expect the camera will cost about the same or a little more than the F65 with recorder deck. Likely around 85k area. That is speculation on my end.
 
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4k has limited markets, manufacturers will always say what they want you to believe. Go for quality over resolution.
True, but I expect 4K video on under-$2K consumer dSLRs within a few years. Storage capacities and processing power will make it reasonable, if not trivial, by then.
 
People have barely adapted to HD... 4k is way too soon for the "average" consumer. What will people play their 4k video from their DSLR on anyway?
 
I think it is also important to remember that the Big Gun Cameras for the Big Gun Shooters serve to promote the lower end product line as well. Much like the car and bike world, the FS100 and FS3 will be sold claiming the same heritage as the F65 more than likely. Not that it is a bad thing. I agree with Ryan Patrick O'Hara, rent if you need it.
 
People have barely adapted to HD... 4k is way too soon for the "average" consumer. What will people play their 4k video from their DSLR on anyway?
Until there are mass-market 4K sets, on their 1080p flatscreens. I presume there will probably be some mechanism for downscaling.
 
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Barely adapted to high definition? You can't even buy a standard definition television anymore. 4K will be mandatory if you want to upgrade your existing 1080p television. 4k will also be the alternative for 3D. Since every consumer can shoot in 1080p60, 4K will be mandatory for the professional wedding videographer.
 
In a couple years 4K televisons will flood the market. 4K content will either have to be self generated or upscaled from 1080p although a limited amount of 4K material will exist for the early adopter.
 
2011-09-15-thestorybeginsvrev.jpg
 
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