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It was the first generation of a new product. I hardly feel sorry for those who are complaining either because they jumped the gun on the purchase or somehow feel 'owed' an upgrade.
First price to appear here in the UK is £11,750 thats $17625, it does say price to be confirmed but that is a lot more than a 301 when it first came out!
Odd also that you think that buying a product 'fit to go to market' equates to 'jumping the gun'. Maybe I'm learning to be as cynical too!
BD
Here it is, £7300 http://www.dsvideo.tv/panasonic_3339.php
Steve
I agree with you wholeheartly, Panasonic should be able to offer an upgrade path for the 300 especially seeing that the 370's body looks identical to the 300, so then it should not be to great a problem to do as you suggested.
First price to appear here in the UK is £11,750 thats $17625, it does say price to be confirmed but that is a lot more than a 301 when it first came out!
It may be presumptuous that identical external design means there are no
internal enclosure changes.
I mean let's think about this for a second ...
So assuming sensor and imaging electronics cost is roughly 1/3rd the cost
of the camera (we know it's a new sensor and new DSP).
The 370 costs ~10,000 (MSRP) . which is usually a 175->200% markup over
Panasonics cost which I'll guestimate at 4000.
Then you're going to have to send it to Panasonic in Kansas (or some similar
center) .. and it's going to take 2 to 3 hours of technician bench time (at $200
an hour at least).
So ..
upgrade cost of boards + sensor $1250
technician time $600
insured shipping and return $200
So, I'm gonna guess an upgrade couldn't be done for less than
$2000 or so and that assumes Panasonic basically makes no profit
doing it. So say it's between 2k and 3k for the upgrade...
Plus, I'm sure the yield / run-rate of the new sensors isn't all that great ..
so they'd have to wait until the run rate is enough over production rate
to dedicate enough of them for upgrades ('cause they're going to make
money on the 370/371 chips and break even on the upgrade ones and
it would be stupid to steal from the profit stock for no-profit upgrades).
Then, Panasonic has to ask themselves, "how many of the existing 300
owners would do the upgrade?" $2000->$2500 is a lot of change
for some people .. If 30% did the upgrade, I'd be surprised. Personally,
I wouldn't do the upgrade .. I'd put it towards another 5D MKII.
Then there's the administrative headaches of which cameras got upgraded
and the serial number / PASS administration to consider...
Another approach would be to offer upgrade rebates / coupons .. but that's
problematic too because it would increase the used market with lower
cost 300's .. and dry up the new purchase 300 market forcing discounting
or end-of-life for the 300.
One other approach is the trade-up .. where you surrender your existing
camera and get the new one. Most trade-ups I've ever seen are around
half the cost of the new gear (at best).
Admittedly, these are "seat of the pants" numbers .. but I would
venture (based on some info I have from dealer pals)
not too far off from reality..
If I were Panasonic ... I wouldn't do anything in this area .. let the 300
be the 300 and the 370 the follow-on product.
jeff
Anything below $3k would have our camera on the bench. Wouldn't expect the very good 5-year warranty to be extended either. Four years remaining!