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Red wasn't crazy. The consumer photo cameras like Canon 5D (13 MPX) and 1D (9 MPX) already had enough resolution for 3K/4K video. The question was in managing the data rate but that was already done in Dalsa Origin (4K) and ARRI D20 (~ 3K), both recording Raw to the external Codex units. Hypothetically, one could reverse engineer the signal processing off ARRI and Codex, buy-to-order a sensor and still have enough margin for a business that was and still is very low volume/high margin. The technology was there already. It just needed to be packaged properly as a niche product, which then had essentially no competition in its sector. These days, you have everything from smartphones to point-n-shoots to bridges to drones to DSLR/DSLM to small-medium-"large" sensor camcorders to the pro style cameras, with pretty much every niche filled by a dominant industry player or a major independent. And this becomes less of an engineering question than of finance, marketing, distribution, service, etc.
Reminds me of this:
https://www.apertus.org/axiom
With all the respect to Craft I think open source os camera will be next revolution. Just imagine custom menus, apps etc.
Craft looks very similar to Red with dmsc opened to third party manufacturers but with brain remained closed to any programming.
Dennis, you're a brave man but I wish you'd gone with AxiomWith all your enormous knowledge you could push this concept further by giving developers suggestions.
Maybe you could still swap your deposit?![]()
But how many people knew all the economic factors involved? Most people don't but an investor must. It's like one of those smartphone tear down sites that tell you how much a Galaxy or an iPhone components cost (usually around 1/3rd of retail). Jannard must have found out that from the business perspective, given the cost of suitable sensors and processors, the component cost was not prohibitive and it was going to keep going down with time. And the margins were still going to be there to deliver a breakeven point at a relatively small volume of pieces sold.There were very few people who didn't think RED was crazy back in 2006...
but if this camera delivers even 12 stops in RAW or Log then I have a camera with global shutter I can use it along side or in place of my F55 for more compact or risky environments.
Other attempts may have not been successful but I have faith in these guys and in reality when I see what Kinefinity is doing and the image quality I just have to forget the past or feeling that history might repeat itself. If these guys were smart they made the prototype a year ago with printed plastic and got it working, and now already getting ready for production. But everyone assumes it's just an announcement and specs on paper. You/we could be wrong about that.
The argument against being modular I don't understand too much. The weakness of RED, Sony and others is the fact that the camera works for some folks but not all. It all depends who's intending to use it. How many posts on forums do we read about buyers having to trade off features ie. internal ND, specific ports or connectors, etc..
So I see a modular camera as FAR more future proof than a complete box chassis because for example you can replace the sensor module and keep the other bits. This system feels thought out from the ND sled to being able to add or remove modules depending on what you're shooting. As for connectors etc.. it is definitely possible to hit a limit with them right off the bat and that's a very excellent point. Hopefully they've factored that in and selected something that works future-proofed up to "16K" speeds for example. Also that speedy connector only needs to exist between the sensor module and "brain" module however, not the entire chain. This is identical to how the F5/F55 works when attaching the RAW module.
(For those who don't know the base Sony F-series body is actually the body, snap-on power module similar to Craft, and then you mount your battery. To shoot with the RAW module (the R5) you actually take off the power module and snap on the R5 RAW module.)