Get Moving -- Dmitry Kichenko

Thanks Cinealma. I enjoyed shooting this for sure. I approached this from more of a photographer with a motion picture camera point of view, letting the lead do what feels right and shooting what I liked. Paying a premium for every foot definitely forces you to be picky. I think I'll stick with film just because of that. It was definitely a fun experience after 2 years of a break from shooting video.
 
I liked the look and feel, but I'm not sure I get it.
Are you selling shoes that change color like those heat sensitive shirts I had back in the 80's?
 
This one grew on me. Since most all of the ads seem to be introducing a product, it didn't initially occur to me that it might be for an existing product line.
 
There are some of these that the more times I watch them, the better they become. This is one of those. Very nice use of color to convey your message.
 
I really don't actually think that is how it works - I don't think people release last years line and slap a new color on it and call it a new line ...
Since this and all filmmaking is a communicative process you might at least consider that other people's perceptions are valid since films, shorts, commercials, etc. are all ultimately about how some particular audience somewhere perceives them at some time, and it seems I'm not the only one for which, what the product is exactly, was not totally crystalline.
 
Last edited:
Dmitry Kichenko said:
You clearly don't shop that much. :)

It's the same shi* all the time.
Click to expand...

Heh! Well, it's just that AdFest is a license to invent whatever insanity you can think up. So I guess I'm always assuming that people will take advantage of that to do something out of the ordinary. It actually surprised me how many sports drinks, athletic equipment, and shoes commercials we got.
 
"Less enthusiastic thanks"?? Heh.

Overall well done. I'll agree with a few of the others that I didn't quite get it at first... and as a commercial, you don't have the luxury of making a think-piece. The titlecard suggested something other than what I saw. But I love the look and feel of the piece. Pretty solid.
 
Yes. While it was evenly developed, the lab first wanted me to pay for reverse processing. When I pointed out that I shot negative, they corrected the mistake but still charged me more than I was quoted.
 
Very cool that you shot film. I had a smile on my face as soon as the ad started. The retro feel of the logo shot was my favorite part I think. There was a little bit of a disconnect in the message though. I watched it a few times now and while it was neat i didn't really feel the impulse to buy the shoes.

Good stuff though. One of my favorites.
 
Last edited:
Thanks Mojo and everyone! I definitely enjoyed working with film, even on a scale this small. While I'm going to sell the Bolex H8, I'm definitely keeping the Krasnogorsk. Can't just sell a comrad like that.
 
Karl151k said:
Try telling that to these people... http://youtube.com/watch?v=R706isyDrqI

=)
Click to expand...

Not quite the same thing. For one thing, you're starting from a baseline foundation of two things the audience is quite possibly already familiar with: 1984 and Apple. Even if they weren't (at the time) familiar with Apple, they go out of their way to say "Apple Computer". It's pretty obvious what the product is. Another critical difference is the 1984 piece is far more a teaser than a traditional product. They give you a date and basically say "stay tuned". In other words, this is one part of a larger campaign. Making these commercials, we didn't have that luxury, for better or worse.
 
You must log in or register to reply here.
Back
Top