Get Moving -- Dmitry Kichenko

B

Barry_S

Moderator
This is a beautiful little spot and it has a nice fluid sensibility. The music is perfect, although I puzzled over why it abruptly cuts at the end. A few of the shots seem a tinge too long, but overall this is a solid spot. I felt like you had a message and understood the product and the demographic. Viva la film!
 
This is the most unique entry for me (other than the fact that it was shot on film, which is awesome). It had it's own unique vibe to it, that I enjoyed a lot.

Nostalgic feel. Simple, subtle, and quite effective.

Loved the vinyl popping in the audio.

Seemed the thread holding it all together was just a tinge (to steal Barry's word) to thin... Lacked just a bit of organization, I felt.

In my list of 5 that stood out. Haven't picked any winners though.

Thanks,
Jason
 
I agree with the fact that it's a bit chaotic and doesn't have as much flow to it.

The guy's music is great though. Oh wait, that's me :).
 
I really like the overall look. How much of the color was created in camera vs. in post?
 
This was the first time I shot movie film. Everything fit on one roll of 100' Vision2 50D.

We also shot another spot prior to this on black and white reversal 8mm film using a Bolex H8 (below) but I didn't feel as strongly about the footage and composition. The music would probably fit in even better though.

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I was thinking of doing extensive colour correction as I've had the transfer house (Film Discreet) do an uncompressed transfer directly onto a hard drive, but in light of my obsession with all things 60s I realized that the music fit the low-contrast look better. Hence very little colour adjustment has been done to the original negative. I mostly just made sure the white balance was consistent.

The only real post-work done was the colour changes and the Shake script for the titles that made the text shake a bit and change brightness randomly to emulate the look of opticals.
 
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Good work here! I loved the vibe, and tones of the image... I also thought the product was unique and clever!
 
I just realized, after watching the first entry, that I need to watch these as purely a commercial, and not pick the heck out of it like I would usually as a filmmaker.

As a commercial, it works. Cuts a little abrubptly, but otherwise SCREAMS for a specific, hip demographic, and really is fun. Nice job.

Okay, from the filmmaker aspect, I also dug the style. :)
 
This spot is a really nice example of something that grabs attention with a chic aesthetic coupled with a catchy beat. I like that you didn't make the music compete with any other sounds. It's out in the front and just as important to this short as the video itself, in my opinion. Definitely one of my favorites in the fest.

I am slightly confused as to what the product is, but I don't suppose that really matters since you have my interest anyway! Do the shoes just come in a variety of colors? Or do they change with the seasons?
 
I really like the "grindhouse" look of this piece coupled with tight editing and the strong beat. After the first couple of seconds you really want to know more about the product. However, what I think could be improved, was the color changes and the portrayal of the shoes. The color changes are too subtle for me and the effect gets kinda lost with the fast editing. It should be more visible and pronounced. Same goes for the shoes at the end. They should stand out a little more from the picture so that the viewer instantly knows what the product is.

Despite these little flaws your entry is one of my favourites out of all. Good work!
 
I can't believe you shot on 16mm film you bastard! To my knowledge, this is the first film DVXFest entry so congratulations! The music was terrificly catchy and the film had a wonderful muted tone. I liked the cutting and that shot towards the end with your actress making a face. That's the total "tension release" of the commercial, which the audience needs to connect with her. The shots of the plants and shoes changing were well done and subtle. The shoes seems totally doable in real life too, via some kind of temperature sensitive coating that reverts to orange when they're taken off. I especially like that you made the Kinetica logo bloom like a cheap optical effect done in camera. Good job all around! You know of course, that your next DVX fest needs to be on 65MM!
 
Great job! The music and the feel of this film really fit the ad that you were pitching. I loved the colour change and thought that you did a great job of advertising the product.

Nice work.

Mike
 
Thanks a lot everyone. I'm a sucker for advertising and funky music (and ancient technology) so this was quite easy and fun to shoot and edit. There is definitely room for improvement, but I'm fairly satisfied with this as a camera test :).
 
The K3 sounds like two 1950's style robots having rough sex. It could be worse though, it could be an ARRI-S.
 
Hmm. Mine sounds more like the machine the dentist from my childhood used. God I hope that guy is dead. And I'm not trying to be funny. I hope he got driven over by a bus full of people laughing at him.
 
This could very well be in my top 3. I really dug the vibe and look of this one. You really can't beat the look of film (my own opinion). I liked the music, the style. I like the way things became saturated with color. The young lady was flirty and cute. Worked well.

Was this an ad for the sandals?

Awesome job. Damn, I might have to go lube up the Konvas for the next fest, serious!

Thanks for sharing.
 
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