To me, in the camera roll-out, the story is irrelevant ... but a good one can help hold one's attention. That said, I have not seen a good one yet.Quick poll then; would you guys rather see a story video or a nice collection of images? Do you need to be entertained by a short film or is that potentially distracting from the purpose?
IMO, more important are the settings/lighting variables - warm colors, cool colors, indoors, outdoors, city setting, mixed color temps and how they interact with human faces. I'd also like to see each shot with a red, green or blue item but not all at once (the late Gordon Willis called it a "Sherwin Williams explosion"). And no excessive grading, including the orange-teal stuff.
PS. That Zakuto camera shootout of 2012 (?) with the person walking into the room from the outside, passing the bright window, then walking by folks with different skin tones and attire ensembles, and subsequently sitting down into an unlit corner with a practical nearby is almost a perfect camera test scenario. Red Raven's clip of semi-naked models with eight layers of blue powder makeup is at the opposite end of perfect.