Stephen Mick
Totally Usable
Well, let me share a story with you Rick. And I'll try not to be so "snarky" this time.
I was standing in line at the Apple Store yesterday, waiting for my turn to spend my not-so-hard-earned money. In front of me was a college kid, a UT student for sure. We started chatting about the iPad and he said he's studying electrical engineering and has never owned a Mac before. He wants an iPad because the design and functionality appeal to him over anything else. As we were talking his phone rang, and it wasn't even an iPhone.
Behind me in line was a 70-year-old man. He and I struck up a conversation about computers and he basically echoed exactly what I said above. He was a PC user for years, but switched to Mac last year. With the iPad he realized that it could do everything he was using his laptop for, in a smaller package with a more intuitive interface. He said if the iPad had been made by any other company, he'd be just as likely to get it. After using his Mac for a year, he was comfortable with Apple products, but that wasn't WHY he was buying it. He said the difference between Apple and everyone else is that the others take a laptop and try to make a tablet that does everything a laptop can do. Apple looks at how people use these machines and craft them around the user experience from the ground up. This from a 70-year-old guy who had been using a Mac for a year or less.
It may be about Mac vs. PC for you, and that's fine. But judging from the people I met in line at the Apple Store, it's not all about that. Some, sure. But not all.
I was standing in line at the Apple Store yesterday, waiting for my turn to spend my not-so-hard-earned money. In front of me was a college kid, a UT student for sure. We started chatting about the iPad and he said he's studying electrical engineering and has never owned a Mac before. He wants an iPad because the design and functionality appeal to him over anything else. As we were talking his phone rang, and it wasn't even an iPhone.
Behind me in line was a 70-year-old man. He and I struck up a conversation about computers and he basically echoed exactly what I said above. He was a PC user for years, but switched to Mac last year. With the iPad he realized that it could do everything he was using his laptop for, in a smaller package with a more intuitive interface. He said if the iPad had been made by any other company, he'd be just as likely to get it. After using his Mac for a year, he was comfortable with Apple products, but that wasn't WHY he was buying it. He said the difference between Apple and everyone else is that the others take a laptop and try to make a tablet that does everything a laptop can do. Apple looks at how people use these machines and craft them around the user experience from the ground up. This from a 70-year-old guy who had been using a Mac for a year or less.
It may be about Mac vs. PC for you, and that's fine. But judging from the people I met in line at the Apple Store, it's not all about that. Some, sure. But not all.