Ted Spencer
Veteran
New article at Filmmaker Mag on Test screenings:
http://www.filmmakermagazine.com/news/2011/04/test-screenings-part-one/
Hey Mark - great list above, and I just read the article as well. Really admire your sincere wish to know the true opinions of your test audience(s). So refreshing to hear of someone (else!) who actually wants to know the truth about their art. In my experience most people say they do, but are too often completely crushed when they hear major negatives, leading others to avoid giving them. Your approach will likely ensure that you will get a good dose of genuine commentary. Good on ya...
On trick I've used in the past is to tell the reviewer(s) it's someone else's work - not yours. It's not always feasible of course (your real name's in the credits, etc.), but when it is, it usually works like a charm : )