puredrifting
Major Contributor
Not exactly the same, but I remember on certain things, there was sometimes a full day given to light important interviews. And until recently(the last few years), two hours always seemed to be the accepted minimal allowance of time(of course I mean usually the entire set-up of un-packing, camera, lighting, etc.). Then it dwindled to 1 1/2 hrs. There are also times when you’re lucky to be budgeted an hour. And of course, there are some who expect you to be able to set-up without setting up. “All you have to do is turn the camera on, right?”.
I tell clients it's an Algebraic formula. The faster you want a beautifully lit, good audio and art directed setup, the more crew positions you'll pay for.
I can be ready to go by myself for an interview in an hour, but it's not going to look good. I've been really lucky this year being able to hire my gaffer
and a grip and sometimes a PA and sound mixer on about 45% of our live streams.
IMHO, we need to manage client expectations and if they don't understand how it works, it's our job to educate them to reality. If you want to cheap out
and not give me a crew to shoot a talking head, I will require three hours minimum to load in, unpack, setup and test camera, find a frame, light it, set up
audio, test audio, art direct the BG a bit. If you want that in two hours, you're going to hire my gaffer and a PA. If you want it in one hour, gaffer, grip and PA
Time is money and if they are stingy with their time, they're going to pay to make it happen in those unrealistic time frames. If they balk at this, take a hike,
find someone who says they can do it and see what you get. I've stopped sugar coating it for clients. Tell me what you want to accomplish, the time frame and
your expectations and I'll tell you the resources needed to accomplish that. That's the producers job. If they want to cheap out, I tell them, "I can't do it for that,
you'll have to look elsewhere."
Same with live streaming now, we just bought three new expensive high bright teleprompters. I just build in the cost of a prompter op and the prompters automatically,
I don't even ask anymore. if people are live streaming and they want to stay on track and make it professional and smooth, they require prompters. We just bought a
$2,000.00 talent timing system, same thing, I charge them $100.00 per day for it, I don't ask, I just put it in the bid. How else is their on camera talent going to know
that we have 13 minutes left in the live stream while they are talking?
I've reached the point where as a professional, you are hiring me to tell you what you need to create a professional product. If you want to disregard my strong
recommendations, unless there is a legitimate reason I didn't know about, you're not letting me do my job as a producer and you are handicapping your own
project's success out of the gate. We're the pros, most clients are clueless about this kind of stuff so they have to trust us that we know what we are doing.
If they have issues with that, we tell 'em to shop the competition and maybe we'll see them, maybe not.
I've had so many clients this year where I inisisted on various components of the production that they initially grumbled about or were unsure of, but when
we get to live stream day and the stress and anxiety kicks in and that thing that is causing them stress is handled quickly and professionally, they often
thank me profusely for MAKING them pay for the certain line item.
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