F5: NEW Sony F5 Bundle Includes a7SII Body, Viewfinder, Shoulder Pad, & More

Ya, I meant the latest Pentax.

Data wrangling is an interesting issue. Even 3:1 compressed Raw will be around 3 TB/hr in 8K. HEVC can really shrink that but there would have to be a pro version of the codec, far beyond of what you saw in NX1. The other perspective comes from all these new SSD technologies such as 3D X-Point that Intel and Micron announced recently. It should go into production in 2016 but what if it's really manufactured by Black Magic Design and won't hit the store shelves until 2018.

OK, I kid with the BMD. Here's more on 3D X-point- http://www.tomshardware.com/reviews/intel-micron-3d-xpoint-updates,4286.html

PS. That Canon 8K prototype had four Q7+ connected to it, reminiscent of the way that old JVC camera (Q10, was it not?) recorded its 4K signal - via four separate 1080p streams. Mitch won't spill the beans - now should he - but obviously there are the short-term projects and the long term projects. I figure the single body Q8K is somewhere in between.
 
DLD said:
As to Panasonic, I assert they will have a full frame or an s35 product out fairly soon.
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Have always sort of despised the GH series, but having shot 2 projects on varicam I adore the images that it produces. Would gladly hop onto their mid-tier line if they had any.
 
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This might be redundant, but i do feel a need to stress that whether there is a new camera coming in 6 months or 12 months or 18 months the one thing that this promo is not is some kind of "dealer remaining inventory" clearance sale. I have no Sony factory insider knowledge of forthcoming product but what i do have is 25 years of Sony flagship broadcast dealer experience. This doesn't fit the mold of an End of Life product.

1) Product of this level is bought and sold at the same prices by authorized dealers, regardless of dealer size.
2) there are only about 25 authorized dealers of this product in the US, about 13 of which are in California, New York, or Texas. Its not a mass distributed item.
3) This is not an "IN-STOCK" type of product that needs clearing out. I don't have any current F5 inventory. Nor does the big guy in New York with the famous initials.
4) Typically, regardless of manufacturer or product, when a product is EOL the programs set up for the dealer change. The refreshed incentives often are targeted at large dealers who are able to bring in higher volumes of product. This plays into the "clearing out the warehouse" theory about a new model thats moments away from dropping. However, there have been no such changes with the F5. The only change is this great new bundle. Nothing that would suggest a slash and burn volume driven fire sale.

I know from and end user perspective often large price adjustments are a forbearer of a new model. But, taking into account the lack of mass distribution and the specialized nature of the product i think the dealer programs and Sony's communication to dealers are huge indicators of how Sony views this pack/price adjustment. If a new model does or does not come out in the next 6-12 months is kind of a separate issue from the F5. This camera is not going any where any time soon from my perspective.

Of course let me know if you have any questions or comments. Thanks for reading this post and thank you to everyone for contributing to this thread. I'm glad to see such lively conversation being had.

Eric Petrie
epetrie@provideoandtape.com
503-598-9142
Finance the NEW Sony F5+a7SII bundle for $492/36 mo. $0 down
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IMO, this current package is a preemptive salvo against the C300 MKII. In fact, one could interpret the size of this discount as a sign that Sony has no other camera in that $20,000-$25,000 ready-to-shoot range at the moment and thus has to resort to quite desperate measures. On the other hand, if their inventory for F5 is really low, the company faces very few barriers to the F5 replacement whenever it is ready.

What is definitely an unknown right now is the date of the F5 replacement's arrival, its features and its price. Sony will make an official announcement when it's ready. For a potential customer, however, there's always a gamble. If one buys at the end of the product cycle, there's a high chance that a great deal of the day will turn into a purchase of an obsolete technology. Then one has to guesstimate the new camera features, the resale value of the outgoing one, the lost income of not having this camera, the rental rates, et cetera, et cetera. and those decisions are going to vary from shooter to shooter anyway.
 
DLD said:
How about this - F5 II (aka F7) gets the F65 sensor and comes with a ready-to-shoot package for $20,000? Does this change the game?
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Well... F5 will still make beautiful 4K footage with 14 stops of DR at that moment, so no. Will still not be obsolete :) Same as FS700 with 7Q is not obsolete and few other cameras. I would say Alexa is more obsolete then F5 at this moment, as it's not true 4K which some distributors recognize and require (Netflix). Unless it will be ruled out by not providing quality that customers demands it will not be obsolete.
 
Here's the flyer;

original
 
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