how did the name RED come about?

casey warren

Active member
"RED: Digital Cinema" I really like the name, its fresh and bold. However, I am curious, where did the name come from. Every name has some explination behind it, what was the reasoning for naming it the company RED.
 
Revolution Ending in Domination.

I'm just making up crap. I have no clue....But I like the way that sounds :)
 
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From the time Jim started posting about the camera back in December, he talked about starting a revolution. I think the point being made was that he intended to bring power to the proletariate that has always been held by the bourgeoisie. Ever see the movie "REDS"?

Red is also a signifier of power, regardless of any allusions to communism, and, given Jim's hands-on style, he likely saw the possibilities for industrial and graphic design possibilities.
 
guessing:
when JJ told persons that he was going into sunglasses they all told him "sure !! you'll never be in the black with that business model - you'll only see RED " ....
 
The colour red is the most far reaching in the spectrum. Its historically been linked to power and chromalogically it connotes passion, fervidness and turmoil. Pretty much sums up the red journey thus far.
 
acehole111 is pretty close... add universally recognized, easy to remember and 1/5th (about) of the world population's favorite color (including me). Makes for a short email address. Did I miss anything? Probably. Oh, I like it.

Jim
 
domain name parking

domain name parking

The guy that owns www.blue.com figures he can sell it to American Express for a few million dollars. Maybe Jim thought that even if the camera buisness doesn't pan out he can still make millions just by sellin the red domain name. I don't believe that thought. I think he named the company after his second dog. Lucky for us, he didn't name his dog fluffy.
 
Whats wrong with fluffy? Did it ever occur to you someone here might have a dog named fluffy, and could take offense? (No, MY dog aint called fluffy! Heck, I dont even have a dog!)
 
Jim, would you mind telling us how much red.com cost you? Was red.com for sale when you first considered the name, or did you have to persuade the owner to sell it?
 
From RedCode.com:
R.lipstick.web.jpg
 
Well, one evening I was hanging out in this bar with Jim when he started telling me about this project called "Yellow With Blue Polka Dots and A Hint of Red at the Left".
I told him to maybe condense it into the name "Red".

I could tell he started thinking.......

Jochen
 
Funny detail from the source:
<META NAME="Generator" CONTENT="NetObjects Fusion 3.0 for Macintosh">
We are back in '98-99...
 
Martin Hill said:
Jim, would you mind telling us how much red.com cost you? Was red.com for sale when you first considered the name, or did you have to persuade the owner to sell it?
Bit of a sensitive query no? If he did indeed buy it from an existing owner, I'd say expect 6 figures at least. You can count the number of 3 letter dictionary word .com domains on one hand (or a few).
 
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