Yep- that's why Sony says F65 is 4K camera, even if it has 8K sensor.
To add to this- almost none of the prosumer HD cameras can resolve HD resolution.
Based on very simple "resizing test" I checked output from JVC 4K camera and it looks like "real" resolution is somewhere about 2.5K.
Lets wait for some footage from FS700, but I woudl say it will be something similar, which is a nice improvement over other/HD cameras.
What I'm most interested in is the "look". Different cameras with different sensors have a different look. Sure you can color grade the footage and change it significantly, but IMO the basic look you start with does matter.
And I"m not talking about the resolution. Once you put both on Vimeo or youtube the resolution isn't a big deal.
So I'm really interested to see what the 4k FS700 footage looks like.
This is FS100 footage and I do like it:
http://www.youtube.com/watch?v=PdjGSWJVtSE&feature=results_main&playnext=1&list=PL6323EC1E09842B0B
This is Scarlet footage and there's something very nice about the IQ. I can't quite put my finger on it but I really like it:
http://www.youtube.com/watch?v=rTH7WDFuxUk
