txsbluesguy
Active member
I think Phillip ignores major parts of the FCP history along with historical behavior and attitudes Apple and SJ have ehibited in the past. Apple picked up the FCP product because Time and time again Jobs mantra is "Applications sell hardware". To the point they have created the App store and iTunes/iMovies. At the time apple picked up FCP there was a statistic out that went some thing like 3 out of 5 of the colored imacs were being bundled with a copy of premiere. With the impending switch to OSX and the Avid threat of a complete switch over apple wanted to make sure they had an app that would keep the hardware sells going. they couldn't do it in the business community against Microsoft but in the creative community they already had serious clout and fabase. Add to that the his then recent stint in the entertainment industry with pixar and disney he knew there was a digital revolution in full swing. Apple capitalized on all that and created the Pro Application division. To make sure that they could have continued apps to drive hardware sales. A second theme to SJ and Apples way of business is, if its too hard for the average common man to work it needs to be redesigned. He's done this time and time again. computers and applications are not for the elite and the hand few ... it is for the masses or its not good technology. Last thing is you have to factor Steve's own personal desires and opinions into any Apple product. If he is not inspired or see a value in the product it has much less push. Apple is still a company driven by one man. He was the creator, and their savior ... If he sees a "better" vision of the future, that is the path the company will take. If an easier more for the masses interface that works better with the iPhone and iPad can be done with FCP then that is the path that they will take. Any one who makes their living will just have to go with the ride. Other than FCP none of their other products have really taken hold and become entrenched. Motion is too complicated for the casual user and too weak for a real compositor. Logic has no usurped Pro Tools, DVD studio has no fan boys walking around with glazed eyes. There is no real reason for the FCP develpoment to slow down they way it has. the switch in development from the early days to what is now happening is unprecedented in apple for an "important" product. Whether FCP as we know it is dead either because they no longer see a value in it of becuse it will be reborn as some thing completely new remains to be seen. I personally think the real question is, what for will it be when its reborn, a true professionals application or an "App" that sells well by geniuses in apple stores.
