FEATURE: "DOWN AND DANGEROUS" - new update, one year later.

Zak Forsman

Major Contributor
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Making DOWN AND DANGEROUS

I have been developing a new crime thriller this spring/summer, with an eye on shooting it this fall. The impetus was two-fold -- to get the ball rolling on something, as I haven't directed a feature since October of 2007. That was a film titled Heart of Now that we are currently negotiating with a domestic (us/canada) distributor on and expect it to be available everywhere within six months. The experience of making that film, a drama, was an immense education. First, I learned the lesson of what an uphill battle it is to market a drama. But more importantly, making it taught me a lot about working with actors and gave me some valuable experience in helping the cast deliver authentic performances. Which leads me to the "second fold" -- to marry this level of authenticity to a genre picture.

My dad, for a brief time between 1970 and 1972, was a cocaine smuggler. There was a book written about his adventures called Snowblind. He worked very closely with the author and it is considered one of the seminal works of the cocaine trade. Hunter S. Thompson praised it as "A flat-out ballbuster. It moves like a threshing machine with a fuel tank full of ether." And while this is not an adaptation of Snowblind in any way, the stories my father shared with me over the years are an important source of inspiration for the movie I want to make.

I've been writing for several months and have found tremendous guidance from William Martell and his action screenwriting series of blue books. Highly recommended. Probably the best advice on screenwriting I've ever come across as he doesn't push a formula, just good principles and solid fundamentals. I expect to be finished with the screenplay by the end of July, reserving August for some polishing.

In the lead, I've cast an actor I've worked with several times before. John T. Woods. I was asked recently at a film festival why I work with him so often and I hadn't thought about it until then, but it occurred to me that John and I share a certain wavelength. We think in the same way, and it's as close as I can get to putting myself up there on the screen. He's a tremendous talent, an award-winning actor and eager to dig deep and go balls out for this role. We meet regularly to discuss the character, his relationships, what he's up against, as well as wardrobe, props, etc.

Below is the first draft of the poster, which will certainly change and become more refined over time. I'm only posting it this early so I can share the tone we're going for. The tag line is inspired, again, by something my dad said. Looking forward to sharing more from the coming days, weeks and months.

 
Congrats on starting this Zak. I look forward to watching Heart of Now eventually and tracking your foray into genre filmmaking. Can you talk about your model and strategy a bit for this one? Name actors, presales, etc?

Good luck on this!
 
Congrats Zak, this looks really interesting. John T. Woods is a great actor, look forward to seeing it when it's done.
 
I think you definitely picked the right concept. These gritty genre movies are supposed to be the hot ticket with Indies. Good luck.

What camera(s) have you chosen to you use for this project? Any aspirations of theatrical release as well?

Tom Koveleskie
 
Congrats Zak, this looks really interesting. John T. Woods is a great actor, look forward to seeing it when it's done.

Thanks, me too!

I think you definitely picked the right concept. These gritty genre movies are supposed to be the hot ticket with Indies. Good luck.

What camera(s) have you chosen to you use for this project? Any aspirations of theatrical release as well?

We have a fully kitted out AF100 that I have been shooting with since January. The plan for this one is to keep expenses low and distribute it in a fairly traditional manner on DVD through a distributor. Theatrical is probably not a part of the equation.

Congrats on starting this Zak. I look forward to watching Heart of Now eventually and tracking your foray into genre filmmaking. Can you talk about your model and strategy a bit for this one? Name actors, presales, etc?

Good luck on this!

Well, first and foremost I have this story that I'm very excited about. I love movies like Heat, Narc, Thief, and can't wait to play in this sandbox. Plus I'm drawing on some personal influence from my father who spent a few years trafficking cocaine between south america and the states. If he were still alive today, it's the movie I'd want him to see from me. further, the impetus of this was a need/desire to continue doing a volume of work. We are moving forward with a slate of films in the $1 to $3 million range. All genre pictures. For those we will be attaching talent, making presales, getting tax credits cash-flowed and using a debt financing model to make them. But those won't realistically begin until next year and i want to shoot something now, so I can keep flexing those director muscles. Also, I want to make one last microbudget movie where I can focus on creating a fun, entertaining and thrilling little crime story with plenty of action, suspense and just a touch of "poetry". There is one role reserved for a name. And we will definitely go out to him. This person has worked with John T. Woods before.

The strategy, as its shaping up, is to run a campaign on Kickstarter to pre-sell the film to a (willing) audience who will receive a digital download or DVD based on their participation level, amongst other perks. As you know, Kickstarter is "all or nothing" and I plan to use it as a filter for interest in this project. If the masses don't support it, I'm not going to try to make it for less than I think we can do it for. When the film is finished, we'll fulfill the Kickstarter perks first, then push the film out day and date on DVD and digital platforms a few months later. We are on the precipice of licensing two of our most recent features to a reputable distributor (supposedly the sixth largest in the world). Those are dramas and I would like to see how much further we could go with a genre picture. The last thing I'd want, looking ahead to the million dollar plus movies on our slate, is for these microbudget pictures to be a liability in the eyes of investors, bankers and distributor we work with on foreign sales. This is the reason I've jumped off the DIY train and am again pursuing something more traditional. All the while gaining the creative experience that comes from doing a volume of work.
 
All very cool. I wish you the best of luck with this. Hopefully enough people will see the vision you do and back it.
 
Good stuff Zak.I'm feeling the poster and I feel it's super important to connect with your lead actor as you and the guy from your last projects do. Just curious -- do you plan on pre selling any territories for this project to attach a name talent?
 
Nice poster. I'm finishing a crime thriller script for our next project (won't direct just producing and writing again) and we'll be shooting this fall as well.

The story sounds like it will be pretty cool. And Bill M. is a smart screenwriter/guru...so I'm psyched to see what you do with it.

Look forward to your distribution tale as well once Heart of Now is released as well.

Good luck with it.

I'll be following the thread with great interest. I like the Title too!

-Martin
 
Posted this on Twitter, but maybe a more expanded response since it pertains to this thread, if you're interested in having it here:

Kickstarter or IndieGogo in 2011? In 2010 it was Kickstarter for sure, what's it looking like now? I've been following the progress of the Oscar Campaign (I'm sure you know which one) on Kickstarter and wow, a whopping 40K(est) In the span of what, less than a week? Crazy numbers. We're going to aim for about 50K in crowdfunding for our next project, so I'm all ears.

The main things that I note about these huge successful campaigns are
: (links to campaigns mentioned can be posted, only if it's okay with Zak. Will go back and add them for quick reference if so.)

. Major reason to care: The Oscar Campaign's pitch is sure to attract a crowd that cares. It's also a documentary. Maria y Mari (is that it?) attracted about 80K in Kickstarter Funds, HUGE. It's rooted in Hispanic culture, so there's a reason to care. The question we ask ourselves is: Does anyone care? Especially after the last KS run.

. Attached to something popular: Take the Discworld short films campaign on Kickstarter. That's a huge, popular franchise. Raising money for fan-based material seems to be fairly easy. Even been considering doing that as a side project here really soon. But, we can't sell that material or claim it as our own.

. Already having people with money ready to back: take the KS project about the women trying to finish their movie. They also happened to be the writers of theatrically released feature films. It's a bit presumptuous to assume that all of their friends have some cash, but I'd wager at least a few.

So, with those small details in mind, how do filmmakers like "us" go to raise 40+ in crowdfunding successfully when doing projects like these? Although you've got an advantage, having done your due-dil in the community and SABI having a name, so I can see that helping in a major way.

Do you feel like there's enough there to raise a nice sum on Kickstarter? Of course, forgot to ask, what's your target number?

We've already talked about the other stuff, but not so much this! Might be a good convo to have here!
 
"Heat, Narc, Thief... "

You've got my attention! I'll be following you progress/process closely.

Addentum:

I think your poster looks great, but if this was an ad in the newspaper, it probably wouldn't attract your target audience IMHO.

I took a peak at the posters for the three crime thrillers mentioned, and they all share certain characteristics you might want to consider for a gritty crime thriller poster. 1. The dudes all look BADASS. Their expressions and posture are angry and intimidating. No sad wallflowers. 2. GUNS. I know it's cliche, but it can be subtle, as in the Narc poster, where a VERY PISSED OFF looking Ray Liotta holds his semi-auto, in the bottom corner and only partially visible. Of course, if your movie is gunless, please ignore my second suggestion. :) 3. They all have ENERGY. In all three movies the heroes had their moments of quiet reflection, but what audiences really look forward to is the storm after the calm.

My two cents. Best of luck.
 
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From all the research I've been doing in working on the financing and distribution arrangements for my current feature projects, producing genre centric projects should be more lucrative for you. Best of luck on this endeavour Zak, I will be following this closely!
 
Zak, you have a fantastic sense of character and are a very talented director. You have an awesome team in people like Jamie and Kevin and your actors of course.

Seeing you folks apply your talents to a fast-pased, driving story should just ROCK.

BTW I think you can stay true to your "drama" roots :) To me, this story has drama written all over it :P

Lemme know how I can help, as always.

Bruce Allen
www.boacinema.com
 
This should be interesting! I'm curious how you came to learn about that particular part of your dad's backstory... what that conversation was like and how it affected you personally. I imagine that's an interesting story.

Anyway, looks cool, I'll keep an eye on it! I won't comment much on the art because it's temporary, so I'll just say that while it's executed well technically, it doesn't really make me feel anything.
 
Good stuff Zak.I'm feeling the poster and I feel it's super important to connect with your lead actor as you and the guy from your last projects do. Just curious -- do you plan on pre selling any territories for this project to attach a name talent?

Best of luck with the project. Any plans to attach names to the project?

Kegan

this one will be microbudget, shot in the same spirit as Kholi's Superseeds. While there is a name I intend to pursue for a cameo, it's just a cameo and not enough for pre-sales. We have a number of projects that we are simultaneously packaging for attached names, presales and debt financing. But this isn't one of them. This is a story I want to do now, before getting swept up in those larger endeavors.
 
"Heat, Narc, Thief... "

You've got my attention! I'll be following you progress/process closely.

Addentum:

I think your poster looks great, but if this was an ad in the newspaper, it probably wouldn't attract your target audience IMHO.

I took a peak at the posters for the three crime thrillers mentioned, and they all share certain characteristics you might want to consider for a gritty crime thriller poster. 1. The dudes all look BADASS. Their expressions and posture are angry and intimidating. No sad wallflowers. 2. GUNS. I know it's cliche, but it can be subtle, as in the Narc poster, where a VERY PISSED OFF looking Ray Liotta holds his semi-auto, in the bottom corner and only partially visible. Of course, if your movie is gunless, please ignore my second suggestion. :) 3. They all have ENERGY. In all three movies the heroes had their moments of quiet reflection, but what audiences really look forward to is the storm after the calm.

My two cents. Best of luck.


This should be interesting! I'm curious how you came to learn about that particular part of your dad's backstory... what that conversation was like and how it affected you personally. I imagine that's an interesting story.

Anyway, looks cool, I'll keep an eye on it! I won't comment much on the art because it's temporary, so I'll just say that while it's executed well technically, it doesn't really make me feel anything.

Thanks for the feedback. I have many photos from the pre-shoot we did with John T. Woods (the actor you see in the poster). I call it that because we'll be doing another once he looks more like the character will in the movie (bearded, etc) and after we dial in how it should look (pose, emotion, gun, sans gun, etc). This draft is the exploratory committee of posters. :) Admittedly, I find the process a bit frustrating because I'm like a caveman with photoshop (aka self-taught) and honestly don't know what half the stuff means. Anyway, I also want to incorporate at least one other character who hasn't been cast yet. Maybe two.

Doug and everyone, I'd like to know if what Maximus pointed out is what's missing for you. Here are some roughed out drafts. I'm not going to post these anywhere else because putting a gun in this character's hand misrepresents his core principles -- which is to reduce risk in all areas of his life from smuggling to love. He doesn't personally carry a gun, but that doesn't mean he wouldn't use one in desperate times (i'm dancing around the plot). Looking ahead to when I put together the real deal, do any of these excite you guys? Or inspire additional thoughts? Or make you feel something more than the "wallflower" edition? I'd say the first listed below is closest to capturing the spirit of the character -- charming, whip-smart, would describe the smuggling trade as "a wonderful game." But the story definitely puts him through the wringer physically and emotionally so I can't rule out a more intense, angrier, aggressive, dynamic energy. And this is marketing afterall. Can you tell I'm working out my own thoughts at this very moment?

And thanks a lot for the kind words everyone. And you've given me excellent food for thought. Can't tell you how excited i am to make this picture. I've been dying to introduce a little grit into my work and I'm chomping at the bit to get this thing into production. Okay, back to the screenplay...

1.
DAD-Poster-A-alt1.jpg


2.
DAD-Poster-A-alt2.jpg


3.
DAD-Poster-A-alt3.jpg


4.
DAD-Poster-A-alt4.jpg
 
Posted this on Twitter, but maybe a more expanded response since it pertains to this thread, if you're interested in having it here:

Kickstarter or IndieGogo in 2011? In 2010 it was Kickstarter for sure, what's it looking like now? I've been following the progress of the Oscar Campaign (I'm sure you know which one) on Kickstarter and wow, a whopping 40K(est) In the span of what, less than a week? Crazy numbers. We're going to aim for about 50K in crowdfunding for our next project, so I'm all ears.

The main things that I note about these huge successful campaigns are
: (links to campaigns mentioned can be posted, only if it's okay with Zak. Will go back and add them for quick reference if so.)

. Major reason to care: The Oscar Campaign's pitch is sure to attract a crowd that cares. It's also a documentary. Maria y Mari (is that it?) attracted about 80K in Kickstarter Funds, HUGE. It's rooted in Hispanic culture, so there's a reason to care. The question we ask ourselves is: Does anyone care? Especially after the last KS run.

. Attached to something popular: Take the Discworld short films campaign on Kickstarter. That's a huge, popular franchise. Raising money for fan-based material seems to be fairly easy. Even been considering doing that as a side project here really soon. But, we can't sell that material or claim it as our own.

. Already having people with money ready to back: take the KS project about the women trying to finish their movie. They also happened to be the writers of theatrically released feature films. It's a bit presumptuous to assume that all of their friends have some cash, but I'd wager at least a few.

So, with those small details in mind, how do filmmakers like "us" go to raise 40+ in crowdfunding successfully when doing projects like these? Although you've got an advantage, having done your due-dil in the community and SABI having a name, so I can see that helping in a major way.

Do you feel like there's enough there to raise a nice sum on Kickstarter? Of course, forgot to ask, what's your target number?

We've already talked about the other stuff, but not so much this! Might be a good convo to have here!

Yeah, I didn't answer on Twitter because I have friends at IndieGogo and didn't want to publish my thoughts there. Because for me, the "all or nothing" requirement with Kickstarter is essential, in my opinion. IndieGogo is not all or nothing. And it concerns me that if a filmmaker says he or she needs $30,000 to make a movie and they only raise $5000, that they're going to take my little contribution and half-ass it. I've seen these guys who only raise a quarter or less of their budget say "we're making it anyway!" and I just sit there thinking, "but the people more or less just told you they don't want to see it?!?!" Maybe some of people who will be donating to you don't care, but I think it's the reason why KS campaigns, when they are successful, are many more times successful than the equivalent campaign on IndieGogo.

Two thoughts are with me as i move into this. what am i really offering in exchange for someone's participation in our campaign? and what do people expect in return for their money? we have some mighty fine perks lined up. some are kinda funny, others function like presales of the movie (an HD digital download or a Crowdfunder's Edition DVD). I have people lined up ready to donate. And that's a good feeling because people like to give to something that looks like it's going to be successful from the beginning. I know I felt that way about the Superseeds campaign. I like being a part of something successful. Joke and Biagio's Oscar campaign just caught on like wildfire to the extent that you even had Jane Espensen retweeting the link.

On the flipside, I'm perfectly content with the notion that if people don't want to see Down and Dangerous get made, then I should move on to something that does have support -- like my post-apocalyptic action movie Arc Light :). And despite my standing in the indie community, whatever that means, I'm still unproven as a genre filmmaker and feel like I'm a step behind you in that respect, Kholi. I know I'm capable of making a bad ass crime thriller and i know how studied I am in working with actors, composition, scene construction and more, but I also know that Heart of Now and it's handheld, improvised style isn't exactly the calling card I need for where I want to go next as a filmmaker. So I plan to keep the numbers low, script for available resources and craft a hell of a ride full of action, wit and a touch of poetry.

And I do have a target number in mind for the budget, but can't say for certain until i do a true breakdown of the screenplay, which I'm revising.

BTW, if you want a franchise to jump into that could be produced on the microbudget level, check out an author named Heather Brewer. She wrote a series of books about a teenage vampire and has a loyal following that she interacts with daily in her personal forum and on twitter. There's a nice built-in audience there for whoever wants it. I read the first book and decided it wasn't for me so if anyone else wants to pursue it, have at it!

PS - link to whatever you want. I don't care.
 
I agree with most of those thoughts on Kickstarter. The fact that IndieGoGo still provides you with funds even if you fall WELL short of your goal has always kept me away. In your example, what is the fimmaker who budgeted $30,000 supposed to even do with $5000? The movie they promised people sure isn't going to be what comes out the other end. And yes, from my experience, "pre-baking" your contributors for these campaigns is somewhat important. The projects that see it as a way to attract money from a bajillion strangers usually fail, but the ones that use it to focus their already-developed support group in one place are often able to do that and then build on it to a much greater level.

(don't tell Kholi, by the way, but I'm still amazed that I never heard about the KS campaign for Superseeds until long after it was over. Come on man!)


As far as the poster goes, I have to say that I do like the original better than any of these options. I completely understand the logic of including the gun, and I'm sure it does matter from a marketing perspective, but something about all of these just makes me think "network crime procedural that will only be around one season." And if it goes against your character's ethos...

Not that I'm saying I did it correctly, but for Dead Drop I carefully included a gun in the poster image that was as subtle as possible, tucked into his waistband. It was very carefully placed. But, I'm not sure anyone ever even saw that it's there. Maybe it was too subtle! Also, that's a short film, and really the important of a poster to a short is relatively limited by comparison.


PS - this Arc Light doesn't happen to be based on the book of the same name, does it?
 
I have to say, something didn't feel right about the gun when we took those photos "just so we had options". But I've been mulling this over all night and it's helped me reach some conclusions about what to do when we do the real one in a month or so. again, thanks for taking the time.

PS - this Arc Light doesn't happen to be based on the book of the same name, does it?
No, i'm not familiar with this book. My story is about a young girl who can wield free radicals in the air and thus can generate explosive bursts of electrical energy at will. there's quie a bit more to her than that and other elements of the story take a lot of inspiration from Tesla and his experiments. It's also a little bit of Road Warrior and a little bit of Joan of Arc. Off to amazon to see what this book is about.
 
I like the first original poster also and it makes sense on what you're saying in terms of the character..however I don't really get a sense of what the genre is for the film (just by looking at the image alone) nor what the film is about until I read the tagline. It LOOKS GOOD, but at first glance my initial thought is drama. Not sure why. Normally when I don't see an image that suggests action but rather a character who looks conflicted or depressed I think it's going to be dialogue heavy and maybe 10-20% action if any at all. If that's what this is then I think it works great.

If I had to go with any of the gun posters it'd be the last one you posted where he is looking away, it gives a sense of crime, but not like this guy is a shoot em up big tough guy who has been in shoot outs all his life....by him looking away gives a sense that the character actually thinks before pulling the trigger because he's aimed at "something" but looking at something else. My eyes are first drawn to the man with the gun, the city backdrop, the title and then the tagline and all within seconds your message is communicated to me clearly. I have a sense of story and genre without knowing who's in it or what the plot is. When I see films like this on Netflix I've never heard of I typically add it to my Que right after that. Now...I'll add that the crime, thriller, horror and action genres are my favorite so anything outside of that I typically don't put any thought into because I rarely watch them anyway.
 
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