Production of shows was at an unsustainable level before the virus. Each of the streamers was trying to buy market share, spending billions. That was good for everyone. But the black swan arrived. Will production return to its former levels? I'm thinking no. There's a good case for saying it will, as the stakeholders were just getting started with their battle to take market share with several streamers just getting started recently. They will have to take on debt or dig into cash reserves to get things back to where they were. Some may not come back. For companies like Netflix, who continue to get revenue whether they make new shows or not, it could be a boon to build up cash reserves. Let's see what happens to their subscription rate as people pare down expenses.
