Canon's 4K Cinema EOS Official Announcement & Latest Info-NAB 2012

The EOS-1D C - another elitist camera for the elitist market. Canon was once a poor man's knight in shining armour, now they are nothing but a snobby courtier. The FS700, whether or not it is as sharp as the C300, is the new peoples champion. Might as well order the Metabones EF adapter now, considering the long wait. Goodbye Canon, it was fun.

I can't help but to agree. I think Sony might be the next poor man's knight. If not the FS700, maybe a new "DSLR" - similar to the Nex5n but with all it's problems knocked out along with a super beefy codec! A HD mirror-less wonder with an awesome codec. Just give it to me!
 
As to who would rent, I think it's pretty attractive to the micro-budget crowd (like me).

I'm micro-budget and "real" budget, straddling the line. This doesn't attract me at all, especially now knowing that it is not Full Frame 4K, but APS-H 4K.

The DSLR form factor and EOS mount means I can use existing glass (though using cine lenses would certainly be even better) and support gear. I could get by renting body only where with Epic I'm going to have to get an entire package. The 5D3 isn't available for rent here yet that I am aware of, though it may have come in to the local rental houses and I just don't know. A 5D2 rents for about $75 a day body only.

Just for the sake of discussion, Epic does have an EF mount. Not sure what it's like there, but I can get an entire setup for 800/day with an EF mount in LA. That's shooting 5K@120FPS APS-H, Raw, HDRX, HD-SDI and HDMI out, so on and so forth.

Neither of the cameras have Built-in NDS, but the 1DC has a WHOLE heck of a lot less than Epic. Scarlet should be even less with an EF mount.

$600 a day is a stretch for the 1DC, but it would still make it the cheapest route to 4K available. $300 or $400 a day, I'd VERY strongly consider it.

Yeah, it'll be dependent on region for sure. Again, MKIII is 225 (a 3500.00 camera) and up everywhere I look, but that's helL.A. This one is 15,000.00 buy in (and Canon doesn't do street prices), the estimation is about the same I see for C300 rentals, which is about 500-650.00.

Could be around 300-400, though.
 
4K seems to be coming from all angles this year...this is definitely an interesting approach. I'm looking forward to hearing more re: battery life, media needs, and PL mount options.

As it turns out, if you want more (4K, 1080p60) you are going to have to pay for it, at least this time around.
 
So the 1DC with the same processor of the 5dmk3 can do 1080p/60 AND 4k while the other only a fake 1080p24?
Could it be more obvious than this Canon is crippling video res on purpose? :D
 
Could it be more obvious than this Canon is crippling video res on purpose? :D

I imagine that they are "crippling" video on the mk3 in comparison by not adding another $11,000 worth of hardware and software. I have to believe that there is more going on inside the larger 1D format camera than extra battery room and some empty space.
 
I imagine that they are "crippling" video on the mk3 in comparison by not adding another $11,000 worth of hardware and software. I have to believe that there is more going on inside the larger 1D format camera than extra battery room and some empty space.

I highly doubt that :)
Even more funny is that the c500 uses DIGIC DV III!
 
Is it even possible to get 4k 4:4:4 off that sensor??
Not at 4k, no. It can do 1080p 4:4:4, which is how they have it implemented in the C300. If it is to be used at 4k mode, it would work just like the Red One, delivering somewhere around 3k of true resolution at approximately 4:2:0 effective color sampling.
 
I don't think the general Canon 5D MKII/III usergroup were those Canon aimed for either. You must understand that a lot of high-end productions (top notch Hollywood studios) use the DSLRs for their flexibility and size. This camera feels like the go-to cinema camera for those who need that compact size.
Exactly. This is who they aimed the products at, this is who they marketed to. Cinema EOS isn't about t4i's, it's about C500's and 4k DSLR-C's. These products are not intended for the no-budget indie guy, they're intended for the Hollywood rental houses.
 
RED Epic has a Bayer pattern sensor, and you can get 4:4:4 from it
No you can't, not at full resolution. You can only get 4:4:4 on the Epic by downsizing (scaling down to 2k).
Alexa has a Bayer sensor, you can record 4:4:4 with it.
Not really. The Alexa has a substantial oversample, it's 2880 pixels wide for its 2048 output so you can downscale, but not quite enough to get a true 4:4:4.
 
lol. You guys are pathetic. The Cinema EOS section of Canon is clearly NOT meant for you, people who don't make any money in the industry, so stop bitching about the price and go make something that somebody would actually pay money to watch. Can't? Then stop whining about the cost of a PRO camera and stick to your GH2.
 
Reading through some of the comments in this thread has given me a little more perspective on the issue. Initially I was rather p*ssed about the anticipated price tag, but in actual fact I think Canon are on the right track and I'm starting to further appreciate what they are doing for the cinema world. Professional products should be professionally priced, and just because we all want 4k for $4k doesn't mean we should get it. In fact in some ways I think we shouldn't get it, because it's only inviting compromise. No doubt Sony are offering more features for less $, but that's not to say that it makes their products better - it's just that they're likely more flexible (given certain compromises) and therefore more suitable for people with lower budgets. But clearly that's not where Canon have their sights set, and I like the way Canon are keeping it simple and focusing on what's important. I think the result of that will be a very cimematic product. I don't think many of Canon's competitors can truly make that claim.

Bummer that the 1D C only has a flimsy HDMI output, in my experience those don't last too long under the rigors of film work, especially in a form factor like DSLR which is much more liable to rough treatment. But it is what it is.
 
I think that most people here are assuming that Canon starts with a camera and tailors it to a market.
In reality Canon starts with a market and tailors a camera to it.

The market is Cinema. The price range is Cinema. Actually it is even cheap for that market. They will sell a lot of these.

Now, when everyone refuses to do it for you, you have to do it yourself.
It is either Magic Lantern, the removal of a pesky OLPF or a Sony for me.

I am very grateful to Canon for having clarified my choices.
 
Not at 4k, no. It can do 1080p 4:4:4, which is how they have it implemented in the C300. If it is to be used at 4k mode, it would work just like the Red One, delivering somewhere around 3k of true resolution at approximately 4:2:0 effective color sampling.

That's what I thought. Thanks for clarifying. I guess I do have some comprehension of how this stuff works then :)
 
I can't help but to agree. I think Sony might be the next poor man's knight. If not the FS700, maybe a new "DSLR" - similar to the Nex5n but with all it's problems knocked out along with a super beefy codec! A HD mirror-less wonder with an awesome codec. Just give it to me!

Especially when you consider that Sony makes the sensor in the Nikon D800 and D4... actually my guess would be a 4K Sony DSLR in a year or two's time using a sensor familiar to Nikon guys, price targeted towards high-end consumers - eg sub-$5000 price :)

If you read their new president's plan, he specifically talks about 4K push to not just pros but also high-end consumers.

Bruce Allen
www.boacinema.com
 
I like how everyone gets mad about this. Look at the good, 4K is here and not only from RED. It will only become more available and cheaper with a little time. For those comparing the FS700 4k to the 1Dc, stop. The 4K fs700 will be more expensive when you buy their recorder.

The truth: This is a Cinema EOS product. It's not meant to be ordered from Best Buy. It's catered to the professional world. It will trickle down to the indies and such.
The ugly: Sure, $15k is quite pricey. But the camera is also crippled. I only see (and I can be wrong) 4k at 24fps. OK, baby steps here..
The beauty: Rent it. This will be all over rental houses. Rent it 3 times on productions that pay at least $20k and put $5k away from each, and if you like the camera, buy it. Or just keep renting it.
The fight: RED, you're not alone on the mountain anymore. Love what you have done for film making, but the attitude that comes with it ends today. Once Canon or SOny have given us their RAW format with cameras that can see in the dark and just plain work when you turn them on, you will be less relevant unless you keep up the pace. R&D and resource from sony and canon are why bigger than RED. We now have options and choice here, which is a good thing.

The bottom line: 4k-oolaid. Unless your filming for the big screen, 1080p will do just fine. Just give us a true 1080p 10bit 422 camera in the $6000 range (Panny???) and you will be happy for years to come. Until I see the $2000 4K TV displayed at Costco, I care less for 4K-ooliad.

Stop your crying and accept that these are good times. Better and better cameras are coming out at faster rates. And some of you keep massing upon the village with torches and pitchforks. Just can't seem to be pleased. If you need 4K to shoot your project, this should mean that you have a decent budget. Get your butt to the rental house and rent a 4K camera. Now you will be able to choose from a collection of 4k devices.

Finally: I'd like to see canon get some balls and update the mk3 with a firmware of 1080p Mjpeg 8bit 422.
 
I think the response here can be summed up fairly easily

For those actually looking for 4K and working on larger budgets needing small form factor (hollywood anyone?)- This camera will meet their needs....Great!, good...more power to you!

For those who didn't really even want 4k, just a "cinema DSLR" . Like a 5dMK3 or 7D with clean HDMI and great codec- This camera went far above that crowd's budget. It is again the harsh realization that Canon are leaving the budget movie shooter behind swiftly - that is what is so hard to swallow. These were "just DSLR's" after all...not meant for movie shooting, but people have been willing to compromise in many ways to work with them for what they offered. All this crowd wanted was a camera for them....not 4k, not the 1DX photo capability...just a fairly low budget (5 or 6 thousand maybe?) DSLR aimed at them. This is NOT that camera. That is why people are disappointed.
 
We've known that since the very first hint of the camera, I don't understand why it should be a surprise now.



+1

Was there an announcement that listed the exact specs in the beginning? 1080 @ Full Frame, 4K @ APS-H. A number of us must've missed it.
 
I like how everyone gets mad about this. Look at the good, 4K is here and not only from RED. It will only become more available and cheaper with a little time.

This is a really good point. And I'd like to add that this is actually a relatively affordable 4K solution, especially compared to what's available on the market today, and especially when you factor in post workflow time & costs.

The tech will trickle down and lower in cost as time goes by. That's the way the world works. Cheap 4K doesn't just happen overnight.
 
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