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Ouch. They are declining in several product segments. On the other hand, the report says that mirrorless camera sales are up due to full frame introduction. So what do they and the others do after full frame plays out; medium format anyone? ...
Their mirrorless sales had nowhere to go but up. Before EOS R and RP, they had nothing in that sector and now RP is marked down to $1,000 and R down to $1,800, which generally means they have to move them regardless of the margins. The original prices were $1,300 and $2,300 respectively, so this is a huge slide. When you think about EOS R being, essentially, a mirrorless 5D MKIV, it is now selling for almost half the price of the 5D line.
As to the Medium Format, it is probably the next step but, with the Japanese market segmentation and all that legacy glass, Canon seems to be pretty firmly entrenched in APS-C and FF. Rumors have them working on a 70-80 MPX FF model to edge Sony, at least, on resolution but that is likely to have a very marginal effect too.
And that's the industry leader. Others are not likely to be doing well either but, at least, Sony and Panasonic are well diversified. Canon and Nikon had a lot more of their eggs in the photo-video basket and that basket is shrinking every day.
The CanonRumors analysis is that part of the mirrorless uptick is due to the EOS M doing really well, so it isn't just the new RF mount.
That's quite a turn around. The camera business is strong at Olympus... well, maybe not mirrorless cameras, but they are kicking butt with their endoscopes (rim shot, cymbal crash). They are in really good shape except for their loser imaging division.
Small sensors - even an ~ 2/3 is fairly small - allow for mini primes. Their zooms are internal periscopes, although I still maintain that, should someone want to make a high end ILC smartphone, they could easily have small'ish external primes with proper photo mounting rather than the clip-ons that have become fairly popular in the last few years. A user could then store the prime collection in a separate bag. What they do is simply offer a built-in collection of primes because it's cheaper to do the whole photo-video module several times over.That 108 Mpix sensor is 1/1.33", so, big for a phone, bigger than the sensors in most point-and-shoots a few years ago... but still far from m43 or APS-C. And with huge restrictions for the lens design. I'd be surprised if it could match the detail of my 24 Mpix Sony a6000, but maybe it does. Waiting for some studio pixelpeeping tests (the ones by dpreview are my favorite ones)...
https://www.fujifilmholdings.com/en/pdf/investors/finance/materials/ff_2020q2_001.pdf
FujiFilm (page 2) - Imaging Division, sales down 12%, profits down 53%. Even their Instax cameras are taking a dip. GFX100 is doing reasonably well - according to Fuji - but, at $10,000, it's unlikely to be moving a lot of units or contributing to the bottom line.
GFX 100 is a great camera, by the way, but nowadays one can take a 108 megapixel image with a $550 smartphone too.
And you can buy street cars with 500hp, but it still doesn't mean that you necessarily want to put it on a racetrack with real racecars... ; )