Jim Martin
DVXuser Sponsor
Eric-Generally the more expensive the camera the more you can charge for it as a rental, and if you're renting it out (either to other people or as part of your day rate on your own shoots) often enough, then you're essentially making more money since the camera rents for more.
I'd figure the day rates of original C300 operators has gone down in general since the camera now costs just $7000 instead of $16,000, and if you're doing 100-200 shoots a year and can charge an extra say $200-$300 per day for the $16k camera, then you're making an extra $15,000-$40,000 per year, which quickly offsets that $9,000 price difference. For that reason I kind of like that the C300 Mark II costs more money.
And if you're not doing enough shoots to off-set the price difference, then you probably shouldn't be buying a $16k camera in the first place.
It's also much more impressive to tell clients who know nothing about cameras that your camera costs $20k (after batteries and media) than say, $5k or so. If you tell them your HMI light costs $6k, they probably won't be as impressed because lights aren't as cool from a marketing perspective for cameramen as cameras are.
Actually, the rental rate here in town has pretty much stayed the same since it came out...around $400 a day and it's unprecedented that its held almost 4 years later. Other than the Alexa, no camera holds its rental price much past the 6 month mark.....we have 22 units in rentals and they are out all the time. When the priced dropped in April, we did get calls about lowering the rental price but that has not happened from any rental houses here in LA. Also, the phone has been very active regarding the MK II...and these calls are across the board - reality, episodic, indie features, etc
Jim Martin
EVSonline.com