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Quite the download but Philip Blooms's 4k footage was nice to see. Just rubs it in that Sony decided to re-use the same body that can't take the heat but it looks good for what it's worth. Seems like an early test before this tech goes into better bodies for more money, of course![]()
Seems like the sensor is a no brainer for the new FSXXX.
My guess is that it's less than a year away and more than $5K.
So, if that happens (it gets put into the next FS series) there's no reason in the world the price would stay low. It would be at least as high as the fs100 was at introduction, if not higher than the fs700. Totally different markets.
I think people are missing the point of this camera - it's tiny, and they are looking to convert full frame shooters of other brands, and get people who are currently shooting 5D (stills and video) to switch, and to function as a specialty camera (low light) and as a B camera for video shooters who already have a higher level body. All of these other things are possibilities, but probably don't make much marketing sense - the low budget video shooter is a crappy market, frankly, but for the camera to succeed in that market, it only has to hit a couple of points:
1) is the camera better overall in terms of IQ and abilities, ease of shooting than a 5D mk II or III, or a 60d/70d/7d? I think the consensus is yes all around, handily except perhaps for a few aspects of the 5dIII (rolling shutter, and maybe raw abilities, which are a pita). So that's an upgrade market. I'm that market; I shoot about $100k on average of paid work per year, usually pretty fast paced shooting where I have to cover a lot of ground and do a lot of interviews in uncontrolled conditions. I look to spend about $5k to $8k a year on gear. This easily fits into that; I can probably sell my 5D for $2500, so it's essentially a free upgrade to somewhat better image quality and lighter weight, with a 4k path in the future, and a versatile lens mount (albeit a terrible selection of native lenses).
2) is this camera better than off brand competitors (Nikon, etc): yes, without any caveats. So that's an upgrade market.
3) is this camera as good or better than an fs100: I think so? I don't own one.
4) is it as good as a c100? It looks like it; so now it's hitting at the weight class of cameras twice it's price and a multiple of it's weight.
5) as good as the fs700 image wise? It looks like yes, with the caveat of not having the S and Q extended functions, and that the FS700, when shooting RAW to an external recorder, approaches F5 image quality. Triple the price as the a7s, and the A7s has a few tricks that the FS doesn't have - extreme low light, full frame (albeit the FS easily takes a speedbooster) and light weight.
6) c300 quality? Maybe.
7) Could intercut with some heavier hitters like f5? Probably.
I think it can stop there, because quite frankly, the A7s has to only be "good enough" for it's price to be a worthwhile tool, and I think any one of these things, at it's price point, justifies this. All of these complaints, and flipping back and forth, are just silly. It's a remarkable achievement in camera tech for a fairly extraordinary price, and in the right hands will produce great work. I'm still going to upgrade, and in 18 months or so will upgrade again, and so it will go for the rest of a shooting career, unless I get good enough/in demand enough that I own zero cameras. One other point; if you were a billionaire and did not need to use your camera for any work at all, and price was no object, but you simply wanted something that was convenient to use for your personal use, and produced a great image quality, what would you buy? I suspect this camera might be on that list. I've noticed quite a few of my clients that are very very wealthy and could spend 100k on a camera if they wanted to without blinking, tend to own NEX cameras. Because they are a great small package that they can get an excellent picture out of without being a burden to carry around. This is that.
3)
^ great post
My guess about how Sony arrived at the ISO3200 number: they shot a 18% grey card, with minimum analog gain and using their curve, and throwing at the card the appropriate amount of light so that it would hit the 32% mark in the recorded footage. Then they used a light meter to see how much light that was: with our aperture of f/X and shutter speed of 1/Ys, this is ISO3200.
At least that's how I would have done it. Except I would have put mid grey quite a bit higher.
Thanks for the information. Considering this, would it be viable to alter for example the black-level while shooting slog2 or would it mess upp the curve?
It is possible Sony's s-log DR distribution choice is based on simulating film's stops under mid-grey (around 5-5.5 for 5218, and less than 4 stops from toe to midgray; possibly 1 more for), and then letting overexposure latitude fall wherever it will, and then rescaling midgray to accommodate that. If you follow this procedure, the bigger the total DR, the lower the midgray point: exactly what happens with s-log and s-log2.
The original log format Cineon has midgray at around 45% but it compresses highlights a bit, unlike s-log, and also provides for base variation.
I think people are missing the point of this camera - it's tiny, and they are looking to convert full frame shooters of other brands, and get people who are currently shooting 5D (stills and video) to switch, and to function as a specialty camera (low light) and as a B camera for video shooters who already have a higher level body. All of these other things are possibilities, but probably don't make much marketing sense - the low budget video shooter is a crappy market, frankly, but for the camera to succeed in that market, it only has to hit a couple of points:
1) is the camera better overall in terms of IQ and abilities, ease of shooting than a 5D mk II or III, or a 60d/70d/7d? I think the consensus is yes all around, handily except perhaps for a few aspects of the 5dIII (rolling shutter, and maybe raw abilities, which are a pita). So that's an upgrade market. I'm that market; I shoot about $100k on average of paid work per year, usually pretty fast paced shooting where I have to cover a lot of ground and do a lot of interviews in uncontrolled conditions. I look to spend about $5k to $8k a year on gear. This easily fits into that; I can probably sell my 5D for $2500, so it's essentially a free upgrade to somewhat better image quality and lighter weight, with a 4k path in the future, and a versatile lens mount (albeit a terrible selection of native lenses).
I forgot also appealing to the blackmagic crowd. I borrowed a blackmagic from a friend and shot with it for a week. What a mess. It's really hard to use. The picture can be great but it felt like rolling the dice sometimes as it wasn't always very good. The list of BM issues is well documented, and BM deserves credit for another stunning achievement/price point in camera tech, but I don't want to spend my work life using one. These cams should be refreshing for anybody coming from blackmagic.
I still love my 5D, I never have to look at anything on the controls, it's all laid out very well and simply reliably produces a good picture every single time. But at some point you have to keep up with the times.
A7S is pretty neat, and I hope people figure out how to move the image into something really great.
If you're a BMD user and you haven't jumped ship yet, right now... the A7S isn't going to make you. And I say that because if you haven't jumped ship you're staying for the image, there isn't much out there that gets close... at all.
From my perspective if the A7S actually did get close I would order one without thinking twice. I can work around nearly every mechanical issue a camera has, Image is going to be the image for the most part, thus it's the most important thing to me (and... well... most BMD owners).
I'm on daily looking for A7S examples though, so far it's looking a lot better than the GH4 in the IQ department.
just wait until you can record 4K, edit, and then downscale for color correction.
Kohli, need a 55 for your test? We had to send our camera back for a bad sensor, and I am going to be on location next week.