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If Sony is upping its share in the industry at Canon's expense, then Canon is indeed is hurting their own bottom line by simply following the market, i.e., Sony's lead. And its point&shoots don't even come close to Panasonic's. And now Sigma is coming out with fully electronic adapters that will work with the EF lenses on E-mount. And, if that's well implemented, an allegiance to any single ecosystem will be severely tested. Now, add to that the ever shrinking market - high of 125 million units shipped in 2010 down to projected 35 million in 2016 - and an ever diminishing need for a stills camera replacement and a lot of these photo-video companies will be getting squeezed out altogether. Canon is still an overall sales leader but there are always factors - overcapacity, an economic slump, a technological disrupter such as a smartphone - that can turn the champion into an also-ran.The lack of videographers buying Canon DSLR's is not going to lead to the demise of the company. While I understand the frustration with not having decent video in Canon's lower priced DSLR's, I think videographers need to understand that Canon is actually following the market and not hurting their bottomline by "crippling" their cameras.
I think these forums, a minority in the scheme of things, skew people's perspective on what the "consumer" may want or care about.
4K camera likely is not a priority for Average Joe picking up a Canon DSLR at BestBuy.
http://www.bhphotovideo.com/c/buy/Digital-Cameras/ci/9811/N/4288586282
The Best Buy's camera roster is more in the $500-$1,000 category and lower (on P&S), as it is on the bulk of their product. They're a mass merchandiser and their business is volume. The photo/video companies make their money on cameras from $1,000 and up.
This is their bestselling DSLR list -BestBuy sells above $1000 cameras...
I think you may be underestimating the drive from other manufacturers to push 4K. Next to the the DSLRs you will find the latest UHD TVs dropping in price daily. Consumers also have a drive to buy new gadgets. With other choices including 4K at lower prices the average Joe may want to spend less and get the latest option for average home movies. HD will soon go the way of the tube TVs, remember them? They suddenly disappeared much like the dinosaurs.4K camera likely is not a priority for Average Joe picking up a Canon DSLR at BestBuy.
(that is: whenever I have to do some roto by hand to cover the tracking marks on the green screen, I have to give my masks a feather of at least 3 pixels, else they'll look a lot sharper than the color key).
I don't care much about 4K either. I'm buying a new TV soon and it won't be 4K: at 75", it' not big enough that I would notice the difference from 1080p.
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Some of our readers were disappointed that the 80D does not include 4K video. Why did you decide not to include this feature?
As you know, in our DSLR lineup we incorporate both video functions and traditional stills DSLR functions. Among our DSLR users we’re still seeing a strong emphasis on the stills photography function.
We’re promoting our DSLRs as providing both stills and video features - the best of both worlds, you might say. However with regard to the 80D, the main emphasis was to maximise the stills side of the camera. Then, with the aim of increasing the user base, we add movie features to this established stills shooting feature set.
Do you think there is space in the enthusiast DSLR market for a more capable video camera? Which maybe does offer 4K?
We are considering this and we recognize that this is a feature which might be in demand in the future.
source: http://www.dpreview.com/interviews/...rview-important-to-increase-development-speed
Same Aliasing problems as T1i back in 2009