Robert M Wright
Well-known member
There were a lot of comments and I won't be able to answer everyone in detail, but let me provide a general answer...
Scarlet is a big unknown, is it under $10,000 or under $5,000 or ... ???? Plus, how much for a fully working system??? Odds are that Scarlet is to a whole different market that the HMC150 is going after.
The HMC150 is likely to be under $4,000 and its target market is the event videographers, student film makers, VERY small operations (with very little money), and prosumers. This slice of the market is within the $3,000 to $4,000 range. OK, AVCHD is not rocket science, so all of the major camera companies should be able to put something together in the $3k to $4K range.
The problem I see is that the HVX-200 was introduced 3 years ago, but what has JVC or Canon come up with that offers solid state recording for the professional market in the price range of the HVX-200? At least Sony has came up with the EX-1 and the overpriced Z7, but Canon and JVC seem to be doing nothing. (I hope that come NAB they prove me wrong, we need more cameras with solid state recording.)
Flash memory is far more flexible than tape and MPEG-4 AVC H.264 at 24 Mbps is better able to deal with complex motion than MPEG-2 (HDV) at 25 Mbps. It doesn't take a PhD in computer science to realize that an AVCHD camera is the next logical step and HDV is yesterday's technology.
Now if we look at AVCHD's 4:2:0 and 24 Mbps maximum data rate, it looks lame compared to the higher priced cameras, but compared to HDV it is going to be a clear cut improvement. When I look into this market, Panasonic is positioned to answer, but as for the other camera companies.... (That's why I call them 2 steps behind Panasonic.)
Bob Diaz
Sony may very well be over pursuing MPEG2 for HD, but it does still offer some small advantages over AVC. AVC can be handled by today's desktop computers at HD resolutions, but it is still somewhat taxing on CPUs to support it well in NLEs. MPEG2, while not particularly NLE friendly, is slightly more NLE friendly than AVC, by nature (and still far better supported for at least the moment). The small gaps there will continue to close though.
Canon always lays in the weeds, quite happy to let other companies boldly introduce a new technology to the marketplace. That strategy has served them well, and probably will again here. What would have been surprising would have been if they had gone first with AVCHD in the pro market. What will not be surprising is a solid product when Canon does unveil their own offering.
JVC is the maverick in the bunch. I think the most likely next tapeless offering in the pro market from them will wind up being a hard drive built right into a ProHD camera. JVC's first tapeless offering (of a sort) was an external HDD (just like Sony's first alternative to tape - aside from blue laser disks in the high end cameras). Not really solid state, but not tape either (and in addition to tape, while not abandoning tape). JVC has chosen to pursue 720p exclusively (in the pro market), which is unlike the strategies of any of the others. It's called HDV, but it's not really the same or even very compatible with Sony and Canon's offerings.
Panasonic is a maverick too (perhaps not as much as JVC though). They jumped straight to solid state (at least in the sub $10k range for an HD camera offering in the pro market), skipping right on over tape and HDD recording all together, and way ahead of anyone else. That didn't exactly go off without a hitch though, and didn't really inspire the others to jump right in too, especially with the market successes with HDV.
Where I see Panasonic potentially perhaps having a significant advantage with AVCHD, isn't from being first to market with AVCHD in a pro camcorder offering, so much as that they've embraced AVC Intra as their next major high end codec. That will allow them to leverage AVC R&D efforts from both the pro low and high ends now, and could pay off very nicely.
Last edited: