Hey guys, I got to wondering the other day. Recent cameras such as the 7D, 5D and 1DmIV are doing great things in the iso technology. I was wondering why such a camera doesn't have the feature of taking light away. It would be such an easy alternative to fumbling around with ND filters. A simple push of the ISO button and a scroll away from exposure where you want it in a bright environment. Is there a reason we haven't seen this yet?