It's all good and fine for them that they can just announce these products and keep delaying their release - there's no competition at their announced price point, not by a long shot... eventually that will change and if a competitor (Canon, Panasonic) releases a product before they do, then that particular product line (scarlet) is pretty much compromised for them. If no competitor rears its head, then they can keep announcing and delays don't hurt them too much because what else can the buyer do?