Two commercials I shot with 7D and Zaza slider

WooHoo! Excellent spots Terry.
I'm going to have to add a link to these on the ZazaSlider web site!
 
The footage was recrded at 1080 30p. The YouTube videos were uploaded by the client from files provided them by the editor. I was the DP on the 2 day shoot but don't yet have a copy of the finished spots. Eventually, I'll get them on Vimeo. For now, this is the only way I have to share them.
 
The editor uses Premiere as his NLE. Not sure if he used After Effects for the keying and text but assume he might have. I'll ask next time I talk with him.

The green screen was some cheap ebay-bought collapsible background - not sure of brand; its owned by the gaffer.

The lights used were mainly daylight-balanced fluorescents, a small LED panel, and a few tungsten fresnels, and some foamcore as reflector.

Lenses used:
Canon 28mm f/1.8
Canon 50mm f/1.4
Tiffen 58mm ND 1.2 filter - On a few shots.

And, of course, a Zaza slider. ;)
 
Advertisements like this really prove what standard should be out there, you wouldn't believe the absolute crap that is on television every day in terms of commercials, but videos like this is really where the bar should be set more often. Maybe it's just because dentistry commercials are more interesting than commercials about funeral homes or something (there's this commercial for a local funeral home I see all the time, and it literally consists of some absolute idiot waving a camcorder around with it 2+ stops over exposed, hardly anything in focus, auto white balance, nothing in focus - ugh!) but I literally got immersed into these two previews and what they were about. Something about the interesting shots, great graphics, constantly active and moving angles, and the high standard even for seconds made me forget I was watching this because it was shot on a DSLR, and made me want to call up the dentistry itself for a check-up! While I won't go outside realism and say that these are two "100% perfect" commercials, I will say that something about the psychology and activeness of the pace and shots really instills so much interest and captivation, and if you designed these shots, then I think you really have a major knack for it.

Actually, I will say that these two commercials look 95% perfect, there may be just one or two angles in both of them that somehow strike me as incomplete. There's one shot with the girl reaching into the cabinet, and I want to say that when you see her back, the scene looks just a bit off in the lighting direction (maybe too bright or too filled? - it's almost there, though, like a sitcom look, just seems to need a tweak.) and I think there were a few others. But that may have been someone else's department, though, so I'm not really trying to critisize anything specifically toward you, just saying the few rare seconds in these very good commercials that broke up the tone for me if even for just a second!
 
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Thanks for your comments, Snapper. I know what you mean about the shot of the girl's back at the cabinet. There was a huge uncovered window on the wall left of camera allowing for a lot of ambient daylight. It was the last shot of the day and we were nearing OT which wasn't budgeted for. So, instead of taking the time to control it and getting more modeling, the gaffer just filled in with daylight fluorescents. We went away from our lighting motif on that shot and it shows.
 
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