Technicolor teams up with Canon for DSLR's

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yoclay

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From Planet5D, question posed to Canon PR:

This Technicolor announcement is specific to our DSLRs and announces a new Style to shoot in for maximum color flexibility later. This new style will live on the camera and afford shooters more latitude when color correcting.
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Technicolor (Euronext Paris: TCH) today announced it has formed a strategic alliance with Canon USA, Inc. to leverage Technicolor’s color-science in the development of a suite of creative tools for cinematographers to facilitate greater usability and integration of Canon EOS DSLR cameras into the motion picture and television production pipeline.
The new suite of creative tools will be inaugurated with Technicolor’s CineStyle, that coupled with Technicolor’s Digital Printer Lightsâ, will provide a more seamless pipeline, from principal photography into editorial, for projects filmed using Canon EOS DSLR cameras. Technical tests have been conducted with various camera-lens configurations under the supervision of Technicolor color-scientists with a number of renowned cinematographers.
“Technicolor, once again, is taking an innovative leadership position by their very forward-looking development of tools and workflows to support the deployment of Canon’s EOS DSLR’s into motion picture production,” stated cinematographer, and past ASC president, Daryn Okada.
“Having shot a theatrical feature using Canon’s EOS DSLR’s (1-D Mark IV, 5D Mark II and the 7D),” stated Tom Stern, AFC, ASC, “I am very supportive of Technicolor and Canon working together to develop the ‘CineStyle’ profile. This can only help to serve greater utility of the EOS DSLR’s in production cinematography. I applaud this effort.”
The cooperation between Technicolor and Canon USA, Inc. took place over the last year and was prompted by key professional cinematographers eager to incorporate Canon EOS DSLR cameras into their creative palettes.
Technicolor CineStyle provides cinematographers with a look that allows for the greatest image latitude as production photography moves into editorial and ultimately digital intermediate color-grading and delivery. The new CineStyle will be unveiled at the National Association of Broadcasters (NAB) Show 2011 in Las Vegas, Nevada April 11-14 as part of the display in the Canon booth (Central Hall #C4325).
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So I wonder what this really means in concrete terms. Merely a new Picture style, ultra flat, or an actual expansion of captured color information?
 
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weird. we'll see what actually comes of that.

Hopefully its more than some preset picture style, lol.
 
Looks like some post production grading suite from Technicolor. I sure hope this suggests that Canon will be making available a way of acquiring very high quality footage from their DSLRs. I mean - this would not be that useful if it is to be used on the same uber compressed mpeg codec. I mean why form an alliance with a colour company if the codec presently being used is the weak link in the chain and prevents much in the way of colour manipulation? Just reading between the lines of course..................
 
henryolonga said:
Looks like some post production grading suite from Technicolor. I sure hope this suggests that Canon will be making available a way of acquiring very high quality footage from their DSLRs. I mean - this would not be that useful if it is to be used on the same uber compressed mpeg codec. I mean why form an alliance with a colour company if the codec presently being used is the weak link in the chain and prevents much in the way of colour manipulation? Just reading between the lines of course..................
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Agreed! I definitely hope this means some type of new acquisition, whether it means external equipment, or a new codec
 
So who do they have to partner with to fix the moire?

This is cool, but I'd say that the picture profiles are fairly low on the list of things that need to be improved when it comes to Canon DSLRs...
 
Fohdeesha said:
Agreed! I definitely hope this means some type of new acquisition, whether it means external equipment, or a new codec
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I predicted the 5DMark3 will have the XF 4:2:2 codec right here ( before EOSHD ever mentioned it) and I stand by that prediction! It just makes sense...shoots to CF cards, they've developed it already. and....Canon's making video the talking point of every TV Ad, they have guys (Bloom, Laforet, etc) who have brought them tons of new users, saying .....Moire, aliasing, codec....please fix this for us.
We'll see.
 
What looks really interesting here is that Canon (at least USA) is really taking seriously the use of there DSLR as movie making camera. With the amount of people and tech company involved in this announcement it really seems so.
 
Danielvilliers said:
What looks really interesting here is that Canon (at least USA) is really taking seriously the use of there DSLR as movie making camera. With the amount of people and tech company involved in this announcement it really seems so.
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Agreed...and they'd be silly not to take it seriously. The thing is, we're not that far from when the first VDLSRs came out. What was it, a whole 3 years ago, maybe less. Canon is still only in it's 2nd phase with this operation IMO. 1st Phase(never knowing what they had) was the 5DMK2 and T1i. 2nd Phase was the 7D...and all it's little brothers- 60D,T3i,T2i (None of the lesser( than7D) cameras were ever going to truly start another phase...same sensor, same processor)
The 5DMK3 will begin phase 3 - So I really believe this is where improvements will be made....they know what they have now.
 
I am glad to see that Canon might be bringing some serious competition to Sony and Panasonic on the small form digital cinema camera front. I am keeping a close eye on the competition between the Panasonic AF100 and the newly announced Sony FS100. It would be nice to know what Canon has up its sleeve before I decide to spend $5,000 on a new camera.

Hopefully we will know sooner rather than later, how this announcement will affect the new batch of Canon DSLR models.

Obviously, a 5DmkIII probably won't have HD-SDI outputs or anything that fancy, but if it does support Canon's XF 4:2:2 codec, then I think it could be a great option for most users in this price range (sub $4,000). Plus, getting a pro still camera out of the deal ain't that bad of a bonus feature.
 
Nektonic said:
I am glad to see that Canon might be bringing some serious competition to Sony and Panasonic on the small form digital cinema camera front. I am keeping a close eye on the competition between the Panasonic AF100 and the newly announced Sony FS100. It would be nice to know what Canon has up its sleeve before I decide to spend $5,000 on a new camera.

Hopefully we will know sooner rather than later, how this announcement will affect the new batch of Canon DSLR models.

Obviously, a 5DmkIII probably won't have HD-SDI outputs or anything that fancy, but if it does support Canon's XF 4:2:2 codec, then I think it could be a great option for most users in this price range (sub $4,000). Plus, getting a pro still camera out of the deal ain't that bad of a bonus feature.
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A new codec is only part of the equation, if they are to fix the jello, moire and aliasing they are going to need a faster bit rate and a new method of aquisition. They are also going to have to exploit a better processor to do it. I think 4.2.2 is realistic, I am just wondering about the rest.

I have clearly held off from investing in either "100" cams, because I too am waiting for Canon to show what it has and because 2 5D style bodies for the price of a single camcorder is more valuable to me.
 
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Does anyone know what feature Tom Stern ASC shot on 7Ds and 5DMKIIs, like he said in that press release? I did a Google search and what came up were links to this press release. IMDB didn't help either. Just wondering. If a hot shot cinematographer like Tom Stern ASC shot a feature on HD-DSLRs, I want to see it ASAP.
 
Nektonic said:
I am glad to see that Canon might be bringing some serious competition to Sony and Panasonic on the small form digital cinema camera front. I am keeping a close eye on the competition between the Panasonic AF100 and the newly announced Sony FS100. It would be nice to know what Canon has up its sleeve before I decide to spend $5,000 on a new camera.

Hopefully we will know sooner rather than later, how this announcement will affect the new batch of Canon DSLR models.

Obviously, a 5DmkIII probably won't have HD-SDI outputs or anything that fancy, but if it does support Canon's XF 4:2:2 codec, then I think it could be a great option for most users in this price range (sub $4,000). Plus, getting a pro still camera out of the deal ain't that bad of a bonus feature.
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I am on the fence also. I have been looking at the the Af100 and FS100. Until now I have been underwhelmed by the Af100 and waiting to see the image quality of the FS100. I was quite disappointed when it was confirmed that it only had 8 bit output. If it had 10 bit I would have completely settled on this camera because it would have been perfect for me. I guess this is why Sony does not want it to be perfect (at least at this price point) because what would they sell to me in the next 2 years. When you see the $ 4000 NX5U with 10 bit hdsdi, it annoys me. Further more when you are so close to what I would call the ideal image quality.

Lets hope that this announcement is really something major in the advancement of affordable film-making camera and not just some colour profile bolted on the existing moire/aliased codec of the present camera. Canon USA has been quite close to the filmmakers and Hollywood, lets hope they further this market by giving some solid technology. A true 1080p HD resolution camera with 10bit 422 hdmi output, without aliasing/moire would be a great advancement. Limited time, 2k raw output would be out of this world. The $ 900 gh2 body provides 90% of the above so it is not impossible with current tech.
 
Canon is really in a great position...if they decide to act in that fashion. If one looks at the upcomig Scarlet and Epic body designs, they are really DSLR-like. Canon could blow past the AF-100 & the FS-100 with a stronger codec, a huge line of lenses if they can come up with a sensor the outperforms and they see to put XLR audio into the mix.

With the XF300 cameras making a positive splash I think they could secure a place in a lot of video outfits along next to the smaller chip cameras. But that does ot mean they will do it.
 
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