There is probably a thread about this camera already but it seems to be flying under the radar so I thought I would post a thread about it. As I am sure many of you are aware, Sony is set to announce the next semi-pro DSLR in July. It is called the A77 and it's projected specs seem pretty good. This is a real camera and it has already been displayed in prototype form.
You can find out more about here: http://www.eoshd.com/content/2727/sony-a77
We know that it is an APSC cam, with full HD and an AVCHD codec. We don't know what the bitrate is or the frame rates but rumor has it that 24p is not an option. We are also not sure if the video has manual control.
It is now time for me to put my critical hat on. I am willing to bet money that Sony will cripple this camera out of the gate. The lack of 24p will prove to be the death of this camera if it is not included, as will a lack of manual control. The problem is that Sony IS aware of the specs that indie no-budget filmmakers are looking for but they seem to have NO interest in offering those features to piss poor consumers. The other problem is that Sony has multiple divisions all working on separate projects. This camera is being built by the photography department, not the pro video department. Even if the photo department wanted to bring indie-film features to their DSLR, the pro video department would throw a fit because they would think that their market was being infringed upon. Keep in mind that Sony just released the FS100 which has almost all of the specs that indie filmmakers are looking for, all for the low cost of $6000 (sarcasm). A $1500ish DSLR with similar video specs would certainly cut into the FS100's market share and Sony can't have that.
When it comes to consumers, Sony has always thought that less was more. I can see the A77 engineers saying stuff like: "Why would they want manual control over video, our super advanced auto-everything system is so precise, I can't imagine anyone would ever want to have control over shutter speed, iris and iso while shooting video." - "24p footage looks choppy and consumers don't want choppy footage. They want their videos to look like the motionflow footage effects we have in our TV's so we will give them 30p. Who would ever think of shooting in 24p mode?"
I won't lie. I am eagerly awaiting this release but I won't hold my breath because Sony has shown over the years that the don't understand the TRUE needs to the consumer. Will this be a 7D or GH2 killer? Probably not. What we will end up with is a great stills camera with crippled video functionality (30p, 17mbps, no manual control) but who knows, we could be pleasantly surprised. What are your thoughts?
You can find out more about here: http://www.eoshd.com/content/2727/sony-a77
We know that it is an APSC cam, with full HD and an AVCHD codec. We don't know what the bitrate is or the frame rates but rumor has it that 24p is not an option. We are also not sure if the video has manual control.
It is now time for me to put my critical hat on. I am willing to bet money that Sony will cripple this camera out of the gate. The lack of 24p will prove to be the death of this camera if it is not included, as will a lack of manual control. The problem is that Sony IS aware of the specs that indie no-budget filmmakers are looking for but they seem to have NO interest in offering those features to piss poor consumers. The other problem is that Sony has multiple divisions all working on separate projects. This camera is being built by the photography department, not the pro video department. Even if the photo department wanted to bring indie-film features to their DSLR, the pro video department would throw a fit because they would think that their market was being infringed upon. Keep in mind that Sony just released the FS100 which has almost all of the specs that indie filmmakers are looking for, all for the low cost of $6000 (sarcasm). A $1500ish DSLR with similar video specs would certainly cut into the FS100's market share and Sony can't have that.
When it comes to consumers, Sony has always thought that less was more. I can see the A77 engineers saying stuff like: "Why would they want manual control over video, our super advanced auto-everything system is so precise, I can't imagine anyone would ever want to have control over shutter speed, iris and iso while shooting video." - "24p footage looks choppy and consumers don't want choppy footage. They want their videos to look like the motionflow footage effects we have in our TV's so we will give them 30p. Who would ever think of shooting in 24p mode?"
I won't lie. I am eagerly awaiting this release but I won't hold my breath because Sony has shown over the years that the don't understand the TRUE needs to the consumer. Will this be a 7D or GH2 killer? Probably not. What we will end up with is a great stills camera with crippled video functionality (30p, 17mbps, no manual control) but who knows, we could be pleasantly surprised. What are your thoughts?