Just quickly think about what you can get at that price and that might change your feeling. I don't think the specs are blowing anyones minds. Its the fact it has all of that for that price (even at 14k or whatever for a set up, which is right in the price range of the F3).
I guess at least the F3 can go straight from camera to edit... ....
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Wait, Premiere pro + 50mb 4K footage = Cake WAlk...
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my bad