RED Hydrogen - Holographic Phone

I think that Erik Naso's piece on News shooter asks all the right questions and he raises a VERY valid point regarding the pre-order conditions. I am NOT a Red fan, I like many here find the marketing bull... just that bull. The fanboys make me weary. And if I was gonna spend that kind of money on a camera it would be an Arri. But I recognize that many revere Red and Jannard and the founder of this venerable group and fellow Canadian. Maybe if Red was less COMBAT READY and a tad more humble ...maybe .. So with that said, I would not buy a "gonna be awesome" smart phone. controller, monitor, and whatever else it is supposed to do. Why? Its not so much the cost, it more about the lack of anything real to see, touch ,test and evaluate. Just my humble opinion.
 
Been a vocal critic of RED, perhaps too often, but greatly appreciate what they've done for the industry, & need to explore their newest offerings.

Doubt I'll be buying their phone simple because I'm in the Apple ecosystem, but their pricing isn't far from Cupertino's. Think I paid $1100 each for my Parent's iPhone 7+(s).
 
BrianMurphy said:
I think that Erik Naso's piece on News shooter asks all the right questions and he raises a VERY valid point regarding the pre-order conditions.
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But it's that transparency that many people have always loved. If you ever spend time on the forum over there, Jarred tells you more than any exec ever should. It's that building of trust and community that allows them to do this.

This is basically what crowdfunding is, but they tell you straight up, lol.
 
Nice way to sell another on camera monitor to people who don't need it - Combined it with a phone and some tech stuff and some gas branding.
 
^ My last 6 phones have been Android. I have absolutely no interest on getting an iphone: I don't like it, it feels odd and dumb. Previous ones, apart from the first few (which were truly revolutionary) also felt tiny, current ones fixed that but instead feel outdated when compared with Android. And yes, it's also 3 times the price of my current phone.

And I don't think RED can have any sort of success in the phone business. When they made the RED ONE, they entered a market populated by dinosaurs. The phone market is definitely not like that.
 
Let's stop the iOS vs Android discussion right here, before it gets unnecessary traction. It doesn't add anything to this story. We all have our preferences, for various reasons. Contrary to popular belief, explaining to other people how stupid they are, doesn't make yourself (seem) smarter.

Samuel H said:
I don't think RED can have any sort of success in the phone business. When they made the RED ONE, they entered a market populated by dinosaurs. The phone market is definitely not like that.
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I find this much more interesting to discuss, and I agree with Samuel. Apple, Samsung and other players in the game are charging full steam ahead. They all have slightly different priorities depending on core business model, but they are more or less advancing in parallel.

If Jim says they have a "holographic" panel that works well and looks good, I actually believe him. And that little nugget right there is exciting. Especially if it can transition seamlessly between "retina" 2D mode and other holographic modes.

But Apple already has one of those in their labs too, OF COURSE. And my guess is Samsung too. The difference being that these companies try to keep the next gen tech as secret as possible for as long as possible. I'm not ruling out that RED can be the first player to ship phones with this technology, but IF it is good others will soon follow.

Before the launch, Jim said he had a product "for everyone". He said it was his biggest project yet. Now, after the fact I agree... well, if you by "EVERYONE" mean "male, 18-55 yrs old and RED camera owner". I'd be surprised to see many women buy this phone—unless they're already in the RED eco system.
 
AndreeOnline said:
But Apple already has one of those in their labs too, OF COURSE. And my guess is Samsung too. The difference being that these companies try to keep the next gen tech as secret as possible for as long as possible. I'm not ruling out that RED can be the first player to ship phones with this technology, but IF it is good others will soon follow.
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Not only that: even if it is first to market with this kind of screen and others take a few months to catch up, and if customers decide it's an interesting feature (quite unlikely, if you ask me), then those others will have renewed / lower end / just different models in less than a year. By the time RED brings out its second generation, Samsung will have done a dozen models matching the first gen RED. It's definitely not the 2005 market for digital cinema cameras.
 
I think that if the phone does what they advertise it will be a game changer for sure! RED in my eyes has always been that company that introduces new ways of doing things, then other companies in a few years perfect their idea and make it better and more available to others (my opinion). Given the phone is android, i highly doubt I will fork over the money unless i am truly blown away by what it can do. I'm still set on my next phone upgrade being this years iPhone later in the fall.
 
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Samuel H said:
Not only that: even if it is first to market with this kind of screen and others take a few months to catch up, and if customers decide it's an interesting feature (quite unlikely, if you ask me), then those others will have renewed / lower end / just different models in less than a year. By the time RED brings out its second generation, Samsung will have done a dozen models matching the first gen RED. It's definitely not the 2005 market for digital cinema cameras.
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On this topic.

Samsung Patents Holographic TV Tech for Future Displays
November 14, 2016 ...
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https://www.androidheadlines.com/2016/11/samsung-patents-holographic-tv-tech-future-displays.html

As to the camera biz, Red and BMD were able to get a foot - Red size 14, BMD size 6 - in the door due to the industry cartelization, which slows down the introduction of the innovative products. The problem for both Red and BMD is that these innovative products sooner or later do come to the market and then the economies of scale take over. The other problem for both Red and BMD is that a 5K-6K sensor that provides a debayered 4K image is likely to be a plateau for a long time and more than sufficient for the big budget feature film/TV production and that has driven prices of 4K-6K cameras almost to a commodity level already. And there are scarce profits to be had there.
 
Yes..entering a very different market. I wonder how much time and resources they are using to investigate more "consumer" avenues. I don't view Red as having a track record of selling a product you didn't know you needed.
It's been more about selling film making tools you didn't think you could access.
 
mcgeedigital said:
Meh.
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After glancing through the patent doc for Hydrogen, I think people may be missing the ultimate point here. The phone is incidental. This is a micro super computer that can potentially be expanded via Red DSMC style but phone sized expansion modules, including interchangeable camera and lens mount blocks. It might not become the ultimate production camera, but it could give the BMPCC and micro series some serious competition in the not too distant future with lens and sensors based on fundamentally new nano physics technologies. Think S16 to S35 sized imagers with wide range zoom capabilities shooting R3D in that phone sized package. Or pico LED holographic projector. Web broadcast quality live streaming of multi-camera shoots. (iPhone/iPad apps are already doing that, but not at near the potential quality levels.}
Heck, as it is it would be worth the money if it simply recorded H.264 video at a broadcast stable constant frame rate. Something no Android or iOS device does at present, even with Filmic Pro.
 
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