Don't fool yourself and others: 24p content is broadcast over 1080i with 2-3 pulldown, and any half-decent television set is capable of restoring full 1080p24 from such a stream. So in a way, 1080p24 is already being broadcast. Same goes to 1080p30, though 2-2 pulldown support is still not stellar on this side of the pond, I've heard it is much better in Europe, where they package 1080p25 into 1080i50.broadcast is typically either 720p or 1080i, and that DVD is SD.