I'm probably in the minority but I've found the best method for me is to get as much as possible of the look in camera. And I mean as close as it gets. I find the image to be very very clean. The only thing I like to do in post is slightly adjust a balance of color if needed. IMHO This format wasn't meant to be push and pulled in post no matter what you transcode it to. Especially in the shadow areas. If you look at other peoples footage that shoot flat many times (not all) you will notice noise and banding. Also it's nice to play with what's really going to be scene in terms of shadows, mids and highlights as opposed to shoot flat and not seeing the final result. You can do things on set dramatically with the performance in the areas of S, M, H. This is all just my jibberish opinion though. Thought I'd share from what I've been learning doing tests with the 7d.
Don't forget to view your final result two ways, on an HD set and a compressed final web output. Some people think things don't look that bad on a compressed web movie then go to look at it on an HD monitor and it's all over the place. IMO I would say to make it work for both especially if shooting a feature. Usually a broadcast monitor is best. This is a bit off the subject but I found for a consumer HD monitor, the Panasonic plasmas to be the best.
Don't forget to view your final result two ways, on an HD set and a compressed final web output. Some people think things don't look that bad on a compressed web movie then go to look at it on an HD monitor and it's all over the place. IMO I would say to make it work for both especially if shooting a feature. Usually a broadcast monitor is best. This is a bit off the subject but I found for a consumer HD monitor, the Panasonic plasmas to be the best.
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