But that's very, very different. First, that is something done by the DEALER, not by the manufacturer. Second, new-car dealers are also used-car dealers, they sell used cars. So the trade-in program on a new car is that they give you a pittance on your old car and overcharge you on your new car, and therefore they are cheaply buying a used car to sell. So the business model is entirely different from the camcorder business model.
Now, a dealer like B&H could do what you're talking about, because they are both a new-camera dealer and a used-camera dealer.
Certainly the two industries aren't completely alike, but similar enough. And cameras are much easier to upgrade & transport long distances. A company with a global presence like Panasonic or Sony - if they saw the benefits in a good business PR way - could take trade-ins at a reasonable rate, such as let's just say $6000 on the 300 camera. They then either upgrade them to the new model's specs and sell as B-stock, or move them as-is to another continent where buying used gear might be more common and a financial necessity. A lot of US Betacam gear ended up south of the border.
Just a thought. It's all about developing and keeping loyal customer relationships for many years and product cycles. But in order for something like that to happen, there might need to be a whole lot of owner dissatisfaction (not sure if it is legit anyway) and a whole lot of 370's collecting dust on the shelves.
Last edited: