GaryinCalifornia
Veteran
Combat got it... how to keep it around...
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Combat got it... how to keep it around...
We've been stalled at LTO Tape for about a decade. Has anyone else heard about a viable long term digital storage medium, short of transfer to film, that will last for 100 or so years? I produced content for classic DVD and Bluray titles for years, I have combed through the archives of most of the studios, the Margaret Herrick Library, a bunch of Universities, etc. and IMHO, if you have shot or archived digitally, as of today, your material probably won't exist in as little as 25 years. It gets into a whole thing beyond media, like devices to access and process the media are becoming rapidly outdated, OSes, media formats, digital rot, etc. Film is still the only medium KNOWN to last for up to 100 years with proper storage and because it is optical, it is much easier to access information from. Personally, I have become accustomed to my work being ephemeral. If you want longevity, use a typewriter, take an analog photo or shoot film. Other than those, everything we are sweating over is melting in our hands as far as I am concerned. For those of us who have been in the business, how many of you can still access your work stored on D1, D2, Zip drives, floppies, Jaz drives, DCT, DA-88, ADAT, etc.? It's all antiquated junk now that you cannot even access unless you pay a specialist and even then the machines may not work.
The C300 XF AVC 4K, LT AVC-Intra4K and FS7 XAVC are all 422. So out there somewhere a test exists where all these outperform 3.2K uncompressed arriraw.
I wasn't saying you aren't knowledgeable. I was saying that it is not your responsibility to know every aspect of Netflix's thinking. You were trying to help, trying to share what you know, and if people weren't satisfied with that, then they should take their questions directly to those who made the decisions. That's all.
I don't see what the argument here is..... Working for Netflix is no different than any other place with acquisition and delivery standards in place.
All this arguing over who killed who is pointless. If you do not meet a network's minimum standards, then your castle will burn, sink into the swamp, and you will not even be considered as a content provider. End of story!
I for one sold my F65 last month, so I no longer have to worry about crap like renting additional SR fast cards for HFR 120 work that a producer thinks they need but really doesn't. Or the expense of a DIT who works her ass off transferring full SQ raw when raw lite would have been easier on the clients limited post budget. I could go on, but you know what... It doesn't matter. I'm sitting on the deck feeling the cool breeze, and watching the sun shimmer off the water of lake Hamilton, while enjoying a really good cup of coffee.
All the best!
Dave
Has anyone else heard about a viable long term digital storage medium
So, what were the "approved camera lists" in the 00's? 16mm and 35mm on hour dramas and analog tape on sitcoms?
Something like that, but actually the broadcast standards were in many ways more stringent than they are now. Broadcast engineers would analyze material and reject it if it didn't pass their specific guidelines, whereas today you can include footage that doesn't behave itself on a scope. An example is the below sketch we shot for Key & Peele using an 80's era camcorder. I couldn't say what the actual resolution of that camera would be. The VHS spec was 240 lines--we captured the video off the camera via composite out and an outboard recorder, so perhaps the camera output slightly higher than spec but certainly not the full 480 lines of broadcast NTSC. The show itself was 1080 delivery. We sent a camera test to network beforehand and it was given the green light, we never heard anything from QC. Fifteen years earlier, it most certainly would have been rejected.
Has anyone done a study on how long digital will last. One of the reasons many say I Love Lucy is still around because Desi insisted they shoot on film not video like many of the other shows switching over then. The tapes of the video shows from that period did not last.
"Sorry, gonna go take my meds now."
AKA pastrami![]()
There was an article Kohl linked to on the Canon forum, where the subject of archiving was the main topic. But an interesting side note was that, in film era, the amount of footage to the final cut was ~ 10/1, whereas once digital arrived, that ratio went up as high as 200/1. As someone said, "they never turn the camera off". And because film archives contain a lot more than the final cut, the sheer amount of date went up correspondingly. And LTO standards keep updating, so the old tapes have to be constantly - i.e., every 6-8 years - rewritten.... It wasn't about quality. It was about business.
No, because I was not in the room, I didn't observe their tests, and I don't know what their reasoning was. So it would be baseless speculation, which is pointless.
Why does it matter to you? Are you pitching a series to Netflix and asking them to fund it?
And would have shooting it on Alexa made a difference in the ratings?
As they say, "Content is King". Crap is crap, no matter what it was shot on. I just saw The Mummy several days ago. It was shot with Alexa 65 and Panavision Millennium XL2(35mm). Two of the gold standards for acquisition and that sure didn't save it from stinking. Wonder Woman: almost exactly the same, except throw in some extra Arri 435's and 235's, but it rocked.
No, you are not getting it. They have multiple minimum thresholds. Let's take resolution out of the mix for a moment. What if you were to record in ProRes 422LT? Nope, that doesn't meet minimum threshold. What if you were to capture in 8-bit? Nope, not minimum threshold. The point is that the moment a setup fails ANY of the minimum thresholds it is out as a pre-approved setup, no matter how well it performs in any other area. If there are four minimum thresholds it doesn't matter how well a camera exceeds three of them if it fails the fourth, and that goes for any of those criteria.
The Blackmagic Design URSA Mini 4.6K absolutely does not rolloff highlights as well as the ARRI Alexa. Not even close. But it meets minimum thresholds as long as it is used in RAW capture mode. If the 4.6K camera did not offer either RAW recording or 444 capture then it too would fail the minimum threshold and be rejected even though it has enough measurable resolution. So therefore Netflix is NOT putting resolution above everything else. It is putting a group of minimum thresholds first, and if you don't make the cutoff at that point then that's that.
Boy do you guys not seem to see the forest for the trees.
Seinfeld. Great example. Here's a show that was shot on film (16mm for the first mini-season, 35mm after that, IIRC) and originally finished to 4x3 SD. As the seasons went on it switched to 16x9 and HD. And because the library was so popular, the early content was remastered in HD and painstakingly reframed for 16x9. Because the property was valuable in syndication and other continued use markets, so it was worth it.
And it's hardly the only title like this. Star Trek: The Next Generation may have been shot in 35mm and the model work captured in VistaVision, but the entire seven year run was finished in SD 4x3. It was an issue even discussed at the timber the production entity formed inside Paramount. But those guys didn't have the mandate by Paramount to finish in HD, only to preserve the elements for future use. Since there was nothing in the contract there was no incentive to spend that extra money at the time, and ST:TNG was a very expensive show, the most expensive series at the time and several times more than any other non-network series (for those too young to remember, in the US there were only four TV networks at the time, not a lot of money in cable unless you were HBO, and independent stations used to show games shows, Gilligan's Island reruns and old movies). Just a few years ago - interestingly enough, right about the same time the Alexa came out - Paramount bit the bullet and went back to all those old ST:TNG elements and remastered the shows in HD. Even though the models were shot in VistaVision, the effects shots were all composited in SD, so that meant that everything had to be redone. The cost was more than $1M per episode, pushing the cost to somewhere in the neighborhood of $200M for the entire seven year run to be remastered. Would there have been an additional cost to mastering in HD in the first place? Sure, but not $200M!
And people are still wondering why Netflix has these "arbitrary" standards for the shows it will own?
Their standards are pretty simple:
- A minimum measurable resolution
- A minimum bit depth
- A minimum bit rate
- A minimum dynamic range
- Recording in 444 LOG or RAW (in order to take advantage of that dynamic range)
Exceed any of those minimums? Great, thank you. Don't meet any one of those minimums? Sorry, no. Unless you can give us a really good reason we show change our minds.
I may have had that spec wrong; it's been awhile since I checked it.
But the point is, THERE DOES NOT HAVE TO BE A TEST WHERE THESE OUTPERFORM 3.2K UNCOMPRESSED RAW.
You are looking at these specs as if they are a collective. I (and Netflix) are looking at them INDIVIDUALLY. Fail any one of the measures and that is that. Done. So IT DOESN'T MATTER HOW GREAT THE ALEXA DOES IN ALL OTHER MEASURES. Get that one through your heads. IT DOESN'T MATTER. For archiving and image purposes, Netflix requires 4K. End of story.
Same would go if you shot on an approved camera with all the settings correct except that you recorded in Rec709 instead of Log. It might look fantastic, but that's not the point. It has failed the minimum spec, and for good reason. Coming down the pike soon enough will be Rec2020, HDR and years from now who knows? Netflix wants to have room for their content to be best repurposed in the future and this would limit their ability to make adjustments.
People keep posting nonsense about how good House of Cards looks and how people would watch it no matter what. And they talk about The Mummy being crappy and Wonder Woman being great and the cameras didn't matter. And I say that none of that means anything other than an intellectual wank-off, because we are discussing a TECHNICAL SPECIFICATION here. Should story come first? Yeah, No Sh-t, Sherlock. We were done with that conversation 10 years ago. Now on to technical specs.
If you all really feel this way I highly suggest you go out and shoot movies only on your phones and call it a day, because I don't know what the hell you're talking about anymore.
Sorry, gonna go take my meds now.