Netflix Originals camera requirements

Combat got it... how to keep it around...

We've been stalled at LTO Tape for about a decade. Has anyone else heard about a viable long term digital storage medium, short of transfer to film, that will last for 100 or so years? I produced content for classic DVD and Bluray titles for years, I have combed through the archives of most of the studios, the Margaret Herrick Library, a bunch of Universities, etc. and IMHO, if you have shot or archived digitally, as of today, your material probably won't exist in as little as 25 years. It gets into a whole thing beyond media, like devices to access and process the media are becoming rapidly outdated, OSes, media formats, digital rot, etc. Film is still the only medium KNOWN to last for up to 100 years with proper storage and because it is optical, it is much easier to access information from. Personally, I have become accustomed to my work being ephemeral. If you want longevity, use a typewriter, take an analog photo or shoot film. Other than those, everything we are sweating over is melting in our hands as far as I am concerned. For those of us who have been in the business, how many of you can still access your work stored on D1, D2, Zip drives, floppies, Jaz drives, DCT, DA-88, ADAT, etc.? It's all antiquated junk now that you cannot even access unless you pay a specialist and even then the machines may not work.
 
I seem to remember that for archival purposes the State of Florida allows the use of CD/DVD for up to 25 years, and then we were told - unofficially - that they extend that limit by one year every year. Now, this was a while ago so it may be a bit longer by now. However, for the important stuff, property deeds, court records, and such things that has to be kept pretty much forever, we had a deal with a company in California that would transfer our digital data to microfilm and then ship one copy to us and one copy to Iron Mountain in Pennsylvania (I think) who would store it for us in their underground vaults.
 
We've been stalled at LTO Tape for about a decade. Has anyone else heard about a viable long term digital storage medium, short of transfer to film, that will last for 100 or so years? I produced content for classic DVD and Bluray titles for years, I have combed through the archives of most of the studios, the Margaret Herrick Library, a bunch of Universities, etc. and IMHO, if you have shot or archived digitally, as of today, your material probably won't exist in as little as 25 years. It gets into a whole thing beyond media, like devices to access and process the media are becoming rapidly outdated, OSes, media formats, digital rot, etc. Film is still the only medium KNOWN to last for up to 100 years with proper storage and because it is optical, it is much easier to access information from. Personally, I have become accustomed to my work being ephemeral. If you want longevity, use a typewriter, take an analog photo or shoot film. Other than those, everything we are sweating over is melting in our hands as far as I am concerned. For those of us who have been in the business, how many of you can still access your work stored on D1, D2, Zip drives, floppies, Jaz drives, DCT, DA-88, ADAT, etc.? It's all antiquated junk now that you cannot even access unless you pay a specialist and even then the machines may not work.

lol a few of these I completely forgot about...
 
The C300 XF AVC 4K, LT AVC-Intra4K and FS7 XAVC are all 422. So out there somewhere a test exists where all these outperform 3.2K uncompressed arriraw.

I may have had that spec wrong; it's been awhile since I checked it.

But the point is, THERE DOES NOT HAVE TO BE A TEST WHERE THESE OUTPERFORM 3.2K UNCOMPRESSED RAW.

You are looking at these specs as if they are a collective. I (and Netflix) are looking at them INDIVIDUALLY. Fail any one of the measures and that is that. Done. So IT DOESN'T MATTER HOW GREAT THE ALEXA DOES IN ALL OTHER MEASURES. Get that one through your heads. IT DOESN'T MATTER. For archiving and image purposes, Netflix requires 4K. End of story.

Same would go if you shot on an approved camera with all the settings correct except that you recorded in Rec709 instead of Log. It might look fantastic, but that's not the point. It has failed the minimum spec, and for good reason. Coming down the pike soon enough will be Rec2020, HDR and years from now who knows? Netflix wants to have room for their content to be best repurposed in the future and this would limit their ability to make adjustments.

People keep posting nonsense about how good House of Cards looks and how people would watch it no matter what. And they talk about The Mummy being crappy and Wonder Woman being great and the cameras didn't matter. And I say that none of that means anything other than an intellectual wank-off, because we are discussing a TECHNICAL SPECIFICATION here. Should story come first? Yeah, No Sh-t, Sherlock. We were done with that conversation 10 years ago. Now on to technical specs.

If you all really feel this way I highly suggest you go out and shoot movies only on your phones and call it a day, because I don't know what the hell you're talking about anymore.


Sorry, gonna go take my meds now.
 
I wasn't saying you aren't knowledgeable. I was saying that it is not your responsibility to know every aspect of Netflix's thinking. You were trying to help, trying to share what you know, and if people weren't satisfied with that, then they should take their questions directly to those who made the decisions. That's all.

Sorry if I made it appear that way. I know you understand. I was trying to illustrate to the group that I actually have some specific knowledge on the subject.
 
I don't see what the argument here is..... Working for Netflix is no different than any other place with acquisition and delivery standards in place.

All this arguing over who killed who is pointless. If you do not meet a network's minimum standards, then your castle will burn, sink into the swamp, and you will not even be considered as a content provider. End of story!

I for one sold my F65 last month, so I no longer have to worry about crap like renting additional SR fast cards for HFR 120 work that a producer thinks they need but really doesn't. Or the expense of a DIT who works her ass off transferring full SQ raw when raw lite would have been easier on the clients limited post budget. I could go on, but you know what... It doesn't matter. I'm sitting on the deck feeling the cool breeze, and watching the sun shimmer off the water of lake Hamilton, while enjoying a really good cup of coffee.

All the best!

Dave

Yup. Why isn't everyone up in arms about the tech specs for Discovery Networks, BBC, NBC, etc.? They all have them.
 
Has anyone else heard about a viable long term digital storage medium

I have something in mind. I have thought about this for a long time. I began making videos 27 years ago, and I'm also a computer programmer by day, so I'm kind of a geek.

My best guess is this, and it's cheap: CDNG on a USB-C SSD. Let me break it down:

CDNG: Cinema DNG is the best long-term file format right now, because it's both raw and open. Since it's raw, it keeps it the best quality. Since it's an open standard, it's independent of some company dying.

USB-C: This is that new jack on phones, Macs, and some PCs. It also is an open standard. Unlike earlier versions of USB, I think this one might be around a long, long time (and the first version of USB is still usable after 21 years). Type C is the first version that carries enough (a) power (100 watts) and (b) data (40 Gbps) to satisfy a wide variety of uses forever. To give you an idea of how much that is, 12-bit uncompressed RGB 4K at 60 fps is only 18 Gbps. So one cable could drive two 4K monitors and have as much bandwidth leftover as five Firewire 800 cables. (Technically, you have to get a drive or cable labeled "Thunderbolt 3" to get 40 Gbps. Otherwise it's 10 Gbps. But Thunderbolt 3 is backwards-compatible with plain-vanilla USB Type C. So even if in the future there are nothing but Thunderbolt 3 jacks and cables, you could still plug in your 10 Gbps USB-C drive.)

SSD: No moving parts.

---

There are lots and lots of articles out there if you google USB Type C. They have headlines like "one cable to rule them all," "USB-C has already won," and "the future." People predict that the iPhone too will switch to it in the next year or two. There is even talk about it replacing all power jacks in the future --- not just for your computer, phone, and camera, but for your home (your toaster and blender and everything).

I know it sounds a little weird saying any standard today will be around for long. Everything has been changing so fast. I can't say if it will be around in 100 years, but I think it would be for at least 25.

A name-brand, Samsung, 250GB USB Type-C SSD is $99 on Amazon.
 
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So, what were the "approved camera lists" in the 00's? 16mm and 35mm on hour dramas and analog tape on sitcoms?

Generally 35mm for dramas and you had to get permission to shoot 16mm. Panavision Genesis and then F35 (almost but not quite the same camera) came along and quickly were approved as well.

Then an interesting issue came up that had nothing to do with technical quality but everything to do with business. SAG and AFTRA used to be two separate actors' unions, and most talent belonged to both. SAG threatened to strike in February and producers were worried that they would not be able to shoot their TV pilots which go into production at about the same time. But the SAG contract covered work on FILMED content while the AFTRA contract covered ELECTRONIC content. This was a holdover from old contracts from the 50s & 60s with SAG mostly covering LA-based production of movies and scripted prime time TV while AFTRA mostly covered NY-based soap operas, game shows, chat shows, and live TV theater plus "reality". With the antiquated contracts in hand, almost all of Hollywood switched over to shooting Genesis and F35 (and a little RED) in one fell swoop. It crushed SAG's efforts and the two unions ended up merging to survive. And with the exception of just a handful of shows, film production for TV was dead. Later, a Tsunami took out Sony's HDCAM SR manufacturing ability for about 8 months and any show that wasn't shooting tapeless switched over (mostly to Alexa) very quickly. Those that were contractually bound to complete their seasons the way they started found themselves paying $800 or more for an HDCAM SR tape.

It wasn't about quality. It was about business.
 
Something like that, but actually the broadcast standards were in many ways more stringent than they are now. Broadcast engineers would analyze material and reject it if it didn't pass their specific guidelines, whereas today you can include footage that doesn't behave itself on a scope. An example is the below sketch we shot for Key & Peele using an 80's era camcorder. I couldn't say what the actual resolution of that camera would be. The VHS spec was 240 lines--we captured the video off the camera via composite out and an outboard recorder, so perhaps the camera output slightly higher than spec but certainly not the full 480 lines of broadcast NTSC. The show itself was 1080 delivery. We sent a camera test to network beforehand and it was given the green light, we never heard anything from QC. Fifteen years earlier, it most certainly would have been rejected.


I give a lot of credit to MTV and Robert Richardson's work on movies like JFK. These brought multiform, almost multimedia production into the mainstream in a big way. It was as if Stan Brakhage had been given his own channel. Pre-YouTube era, bringing this type of imagery into the commercial mainstream opened up viewers to be far more comfortable with less "technically correct" production styles.
 
Has anyone done a study on how long digital will last. One of the reasons many say I Love Lucy is still around because Desi insisted they shoot on film not video like many of the other shows switching over then. The tapes of the video shows from that period did not last.

This is a topic that's been discussed in various forms for a few generations now. I was part of a panel that suggested to Kodak that it create a form of "Digital Microfilm", where data could be stored on rolls of film in an encoded form of ones and zeros, with a legend on the side explaining how to read the data. The film stock would be a strong polyester-base that would last indefinitely when stored properly and the imaging would be simple hi-con (effectively black or white) which would yield an extremely high resolution. The scratch-numbers-on-a-pad estimate by some Kodak scientists was that a 4K movie in 16-bit Cineon format (what we had available at the time) would need maybe 20 reels, which while high was not insanely so, and the whole process could be fully automated fairly easily with a powerful computer.

Powerful in the day was a different measure, because this was back in the 1990s. Guess how hard Kodak pursued what could have turned them into the biggest archival technology company in the world?
 
... It wasn't about quality. It was about business.
There was an article Kohl linked to on the Canon forum, where the subject of archiving was the main topic. But an interesting side note was that, in film era, the amount of footage to the final cut was ~ 10/1, whereas once digital arrived, that ratio went up as high as 200/1. As someone said, "they never turn the camera off". And because film archives contain a lot more than the final cut, the sheer amount of date went up correspondingly. And LTO standards keep updating, so the old tapes have to be constantly - i.e., every 6-8 years - rewritten.

In any case, the link I provided was to the new Sony optical disc that is alleged to last a hundred years. A 3.3 TB one runs a little over $120 at B&H.

PS. Just for reference - the Panavision Genesis branded camera came out in 2006. ARRI D-20 came out at about the same time. F35 came out in 2008.
 
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I'm curious, when you say they ran the numbers and 4k would be such and such amount of reels, are you running a modern day conversion, or saying they were actually talking about 4k in the 90s?
 
No, because I was not in the room, I didn't observe their tests, and I don't know what their reasoning was. So it would be baseless speculation, which is pointless.

Why does it matter to you? Are you pitching a series to Netflix and asking them to fund it?

Why does it matter to me? Because I work in this industry and it bothers me to see nonsense like that. Something that is now limited to Netflix, which is a company I couldn't care less about, can spread and become an universal standard affecting us all. Thankfully it seems Amazon has backed down and the movie studios never got down to that level of nonsense. So Neatflix seems to be alone there now. But voicing your opinion is the only way to bring light to things. So I try to voice my opinion. Doesn't take a lot of searching to see that I'm not the only one voicing such concerns.
 
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And would have shooting it on Alexa made a difference in the ratings?

As they say, "Content is King". Crap is crap, no matter what it was shot on. I just saw The Mummy several days ago. It was shot with Alexa 65 and Panavision Millennium XL2(35mm). Two of the gold standards for acquisition and that sure didn't save it from stinking. Wonder Woman: almost exactly the same, except throw in some extra Arri 435's and 235's, but it rocked.

Of course shooting it on Alexa would not have made a difference. And that is the whole point. Don't you see it?

You and I are on the same page. Content is king and crap is crap. Regardless if it's 4K or not.
 
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No, you are not getting it. They have multiple minimum thresholds. Let's take resolution out of the mix for a moment. What if you were to record in ProRes 422LT? Nope, that doesn't meet minimum threshold. What if you were to capture in 8-bit? Nope, not minimum threshold. The point is that the moment a setup fails ANY of the minimum thresholds it is out as a pre-approved setup, no matter how well it performs in any other area. If there are four minimum thresholds it doesn't matter how well a camera exceeds three of them if it fails the fourth, and that goes for any of those criteria.

The Blackmagic Design URSA Mini 4.6K absolutely does not rolloff highlights as well as the ARRI Alexa. Not even close. But it meets minimum thresholds as long as it is used in RAW capture mode. If the 4.6K camera did not offer either RAW recording or 444 capture then it too would fail the minimum threshold and be rejected even though it has enough measurable resolution. So therefore Netflix is NOT putting resolution above everything else. It is putting a group of minimum thresholds first, and if you don't make the cutoff at that point then that's that.

That you agree a Blackmagic camera is worthy while the Alexa is not pretty much breaks down any chances of a reasonable argument. There is no argument based on real production needs that would support that position.

Here is just one example of how wrong this is. I could go on and point out more. But this is so on the face that I think it's the easiest to see. As you say the Alexa rolls off the highlights much better than the Blackmagic. To anybody who actually shoots or at least to the huge majority, that is much more important than a few more lines of resolution. I'm pretty sure most professionals would choose better roll off than more resolution. Do you know how I know that? Because that is exactly what's been happening year in and year out. The majority of professionals choosing the Alexa over all the other cameras even when the others produce more resolution. But yet, Netflix decided resolution is more important than highlight roll off. Only an person who doesn't actually shoot or is out of touch could make a decision like that. Resolution is a big requirement on their list. But no requirement that addresses how the camera handles light? Do you see why I say Netflix is putting resolution above all?
 
Boy do you guys not seem to see the forest for the trees.

Seinfeld. Great example. Here's a show that was shot on film (16mm for the first mini-season, 35mm after that, IIRC) and originally finished to 4x3 SD. As the seasons went on it switched to 16x9 and HD. And because the library was so popular, the early content was remastered in HD and painstakingly reframed for 16x9. Because the property was valuable in syndication and other continued use markets, so it was worth it.

And it's hardly the only title like this. Star Trek: The Next Generation may have been shot in 35mm and the model work captured in VistaVision, but the entire seven year run was finished in SD 4x3. It was an issue even discussed at the timber the production entity formed inside Paramount. But those guys didn't have the mandate by Paramount to finish in HD, only to preserve the elements for future use. Since there was nothing in the contract there was no incentive to spend that extra money at the time, and ST:TNG was a very expensive show, the most expensive series at the time and several times more than any other non-network series (for those too young to remember, in the US there were only four TV networks at the time, not a lot of money in cable unless you were HBO, and independent stations used to show games shows, Gilligan's Island reruns and old movies). Just a few years ago - interestingly enough, right about the same time the Alexa came out - Paramount bit the bullet and went back to all those old ST:TNG elements and remastered the shows in HD. Even though the models were shot in VistaVision, the effects shots were all composited in SD, so that meant that everything had to be redone. The cost was more than $1M per episode, pushing the cost to somewhere in the neighborhood of $200M for the entire seven year run to be remastered. Would there have been an additional cost to mastering in HD in the first place? Sure, but not $200M!

And people are still wondering why Netflix has these "arbitrary" standards for the shows it will own?

Their standards are pretty simple:
- A minimum measurable resolution
- A minimum bit depth
- A minimum bit rate
- A minimum dynamic range
- Recording in 444 LOG or RAW (in order to take advantage of that dynamic range)

Exceed any of those minimums? Great, thank you. Don't meet any one of those minimums? Sorry, no. Unless you can give us a really good reason we show change our minds.


Mitch, honestly, is it possible to address my points instead of going around it to fit your argument? This is getting unnecessarily long because I have to keep saying the same thing since it is not being addressed.

My point is, nobody is stopping watching Seinfield because it is not 4K. The highest resolution they have released the show so far is HD. They may even spend the money to make a 4K version of it. But the point is nobody is stopping watching it while they don't. What does it matter if it as shot on 35mm? I have never met a person, besides forum pixel peepers who said they couldn't watch something because it wasn't 4k. If or when 4K blu ray catches on you know they will release all the movies and shows shot on HD and 16mm in 4K blu ray. You also know people will still buy them.

Your Star Trek example is irrelevant. Because it doesn't address what I'm saying and because as you know, the difference between SD and HD is larger than between HD or 2K and UHD or 4K. It makes much more difference. But you know what? I'm sure fans of shows which shot on SD video tape wouldn't stop watching the show because of that.
 
I may have had that spec wrong; it's been awhile since I checked it.

But the point is, THERE DOES NOT HAVE TO BE A TEST WHERE THESE OUTPERFORM 3.2K UNCOMPRESSED RAW.

You are looking at these specs as if they are a collective. I (and Netflix) are looking at them INDIVIDUALLY. Fail any one of the measures and that is that. Done. So IT DOESN'T MATTER HOW GREAT THE ALEXA DOES IN ALL OTHER MEASURES. Get that one through your heads. IT DOESN'T MATTER. For archiving and image purposes, Netflix requires 4K. End of story.

Same would go if you shot on an approved camera with all the settings correct except that you recorded in Rec709 instead of Log. It might look fantastic, but that's not the point. It has failed the minimum spec, and for good reason. Coming down the pike soon enough will be Rec2020, HDR and years from now who knows? Netflix wants to have room for their content to be best repurposed in the future and this would limit their ability to make adjustments.

People keep posting nonsense about how good House of Cards looks and how people would watch it no matter what. And they talk about The Mummy being crappy and Wonder Woman being great and the cameras didn't matter. And I say that none of that means anything other than an intellectual wank-off, because we are discussing a TECHNICAL SPECIFICATION here. Should story come first? Yeah, No Sh-t, Sherlock. We were done with that conversation 10 years ago. Now on to technical specs.

If you all really feel this way I highly suggest you go out and shoot movies only on your phones and call it a day, because I don't know what the hell you're talking about anymore.


Sorry, gonna go take my meds now.



This right here is the point which I and many others have a problem with: "You are looking at these specs as if they are a collective. I (and Netflix) are looking at them INDIVIDUALLY. " This is basically the definition of pixel peeping.

Focusing on single and many times insignificant little bullet points while ignoring the big picture. You just said in so many words that Netflix is focusing on specifications and using that to choose, after having said that was not the case.
 
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