NAB 2023 Rumors & Wishes

Tony and Chelsea What's their names, reduced to doing podcast, are urging Sony (or anyone else, if i's not Sony) to implemimwnt "smartphone technology" into their cameras.

And one might as well look up Lightroom's new features, still in beta. Naturally, they don't have to be included into a camera.

 
And the Australian Zeiss dealer announced that Zeiss is exciting the photo business. No more Milvus, no more Otus, no more Loxia. One might as well scream, "Götterdämmerung" 24/7.
 
So I am watching the Office "Weight Loss" episode that aired September 25th, 2008.

The basic plot is that the corporate issues an incentive for the various Dunder Mifflin offices to lose as much weight during the summer as they can. The top weight losing branch gets something (it doesn't matter what it is, it's a Mc Guffin).

Prior to the beginning of each week, the crew gets on an industrial weight scale and their warehouse foreman Darryl takes group photos for the posterity.

And here's a quirk - he actually uses a P&S camera to take those photos. They have another scene in the same sequel of episodes, where Toby asks Pam to take their phot because he doesn't have an available camera.

And that was an episode made by a Hollywood studio only 15 years ago.
 
So I am watching the Office "Weight Loss" episode that aired September 25th, 2008.

The basic plot is that the corporate issues an incentive for the various Dunder Mifflin offices to lose as much weight during the summer as they can. The top weight losing branch gets something (it doesn't matter what it is, it's a Mc Guffin).

Prior to the beginning of each week, the crew gets on an industrial weight scale and their warehouse foreman Darryl takes group photos for the posterity.

And here's a quirk - he actually uses a P&S camera to take those photos. They have another scene in the same sequel of episodes, where Toby asks Pam to take their phot because he doesn't have an available camera.

And that was an episode made by a Hollywood studio only 15 years ago.

But what exactly do you mean? They are supposed to be regular office Joes & Janes with modest lives and would use P&S cameras.

That example is one out of hundreds of people using P&S cameras in TV shows all across TV for like 10-15 years, including many other times when Pam or Jim or Dwight or Michael, etc. were asked to take a photo and used a P&S because that's not only what they would have most likely used in real life but it was more believable on-screen back then vs. using a cell phone.
 
But what exactly do you mean? .. .

I had photos of me taken with smartphones as far back as at least 2007, maybe 2006.

And just looking up at the camera smartphone history - the first one came out as far back as 2000. The first 1.3 mpx camera phone was Audiovox PM8920 in July, 2004. In 2008, the date of this episode or just about, ,Samsung came out with iB 510 (INNOV8) which was 8MB.

And that made the show appear way, way behind the modern times. That's what shocked me. And I used to sell electronics in LA, including cellular phones, going back to 1987. Someone missed the boat. And not the one that was sailed by Andy Bernard
 
I don't know, I would disagree with this one. We did have various picture-taking phones before Apple (and I loved my BlackBerry dearly), but you couldn't see much in most of them.

2008 was still pretty early for that stuff (maybe they even filmed the episode in 2007), and you have to keep in mind that people, in general, take a long time - years - to adapt.

Plus, you have to mention that they are using the p&s a little bit as a prop in the episode. I saw one of the still frames that was in the episode (after Darryl took a photo) and although it's hard to tell if it was actually a still from the p&s camera or a frame from the video camera's footage, it's 100% safe to say a cell phone picture wouldn't have looked like that from almost any at that time.
 
Another episode - the Business Trip, November, 2008 - they're using smartphones for calling and Andy has a P&S.

I don't think we're arguing - except we're arguing (now I sound like like Michael Scott) ... it's no big deal, I guess. But that whole smartphone camera The Office kerfuffle caught my attention. To me, the whole thing - obviously pre-planned/pre-approved by line producers - should have corrected much earlier.
 
I had photos of me taken with smartphones as far back as at least 2007, maybe 2006.

And just looking up at the camera smartphone history - the first one came out as far back as 2000. The first 1.3 mpx camera phone was Audiovox PM8920 in July, 2004. In 2008, the date of this episode or just about, ,Samsung came out with iB 510 (INNOV8) which was 8MB.

And that made the show appear way, way behind the modern times. That's what shocked me. And I used to sell electronics in LA, including cellular phones, going back to 1987. Someone missed the boat. And not the one that was sailed by Andy Bernard

Canon is Looking to Partner with a Smartphone Manufacturer
https://www.canonrumors.com/canon-is-looking-to-partner-with-a-smartphone-manufacturer/

Seems like they are chasing the money.
 
Another episode - the Business Trip, November, 2008 - they're using smartphones for calling and Andy has a P&S.

I don't think we're arguing - except we're arguing (now I sound like like Michael Scott) ... it's no big deal, I guess. But that whole smartphone camera The Office kerfuffle caught my attention. To me, the whole thing - obviously pre-planned/pre-approved by line producers - should have corrected much earlier.

Def not arguing, I actually think your perspective is interesting because I've noticed you always expect people to move to the cutting edge technology almost immediately.

Now that's what I personally did in my own life, but I've learned most actually didn't before a lot of Gen Z.

The point & shoots back then make sense to me because no one could have predicted how much of an impact phones were going to have (we're talking around the first year of the iPhone then), not even the brightest, most daring line producers or other.

IMO, this is more of a hindsight adjustment...because other examples could be made as well like with CDs. One of the more famous (infamous?) episodes 'Dinner Party' was in 2008 and in it they put on a CD (Hunter's music that Jan liked). I had my first iPod in 2004 but they started in 2001 and MP3 players existed even before that.

They did use the CD case as a prop to show Hunter but that was for like a second and you didn't even really need to see him, it didn't matter. People knew who he was and the dancing to the music and aggravating Michael was the whole point and Jan could have put that song on by holding an iPad or MP3 player in her hand but it wouldn't have felt the same, the entire world was not yet ready for electronic devices and phones taking pictures. (Same episode also had a tiny plasma TV.)
 
Def not arguing, I actually think your perspective is interesting because I've noticed you always expect people to move to the cutting edge technology almost immediately.

Now that's what I personally did in my own life, but I've learned most actually didn't before a lot of Gen Z.

In 1989, I was in the Big TV business but a friend was managing a small car audio/cell store just south of West Hollywood (nice enough location for retail; I think that chain is still there) - he was hired right when the "small cell phone" rage started. Before 1989, the popular models were for cars (had to drill them in), or large sizes (Motorola Startac, aka Bricphone). Then a very portable Blaupankt came out for $800 and then there was the could de grace - Motorola Flip-phone. It was $2,500, which was a lot of money back then. They also couldn't keep it in stock. Lawyers and entertainment executives left their business cards, <whenever you get it, call me". LA wants to stay up to date with all the trends.

So, it does seem odd. The Office was a popular show, it got the awards and the nominations. You'd think that someone will be able to get a few bucks budgeted for a smartphone camera.
 
Canon is Looking to Partner with a Smartphone Manufacturer
https://www.canonrumors.com/canon-is-looking-to-partner-with-a-smartphone-manufacturer/

Seems like they are chasing the money.

I always thought that whatever that thing Red was planning a few years ago was a good idea. It didn't quite materialize.

Nowadays, Leica, and Zeiss are camera companies that have gotten into smartphones. Obviously, Sony is also trying to make a buck from more than just a sensor. Samsung is the biggest global manufacturers that in 2015 promised that it would remain in the photo/video hybrid industry. They knew they were lying. NX1 got great reviews but didn't quite make as big of an impression as they wanted it to. So they dropped out. I thought that should have stayed with the fixed mount models. similar to the Sony RX-10 or Rx 100 lines.
 
I always thought that whatever that thing Red was planning a few years ago was a good idea. It didn't quite materialize.

Nowadays, Leica, and Zeiss are camera companies that have gotten into smartphones. Obviously, Sony is also trying to make a buck from more than just a sensor. Samsung is the biggest global manufacturers that in 2015 promised that it would remain in the photo/video hybrid industry. They knew they were lying. NX1 got great reviews but didn't quite make as big of an impression as they wanted it to. So they dropped out. I thought that should have stayed with the fixed mount models. similar to the Sony RX-10 or Rx 100 lines.

RED-Hydrogen-One-Camera-13775_PIC2-14118_PIC1-600.jpg
 
Hydrogen One did come out but I would say to little fanfare. They started Two but everything was cancelled after JJ retired.

Canon potentially getting into the business is exciting because they are innovators as much as they are limiters, and I can picture the phones being different.

I really think the IQ in phones is going to be amazing in the future, quality we might be unable to comprehend right now.
 
Hydrogen One did come out but I would say to little fanfare. They started Two but everything was cancelled after JJ retired.

Canon potentially getting into the business is exciting because they are innovators as much as they are limiters, and I can picture the phones being different.

I really think the IQ in phones is going to be amazing in the future, quality we might be unable to comprehend right now.

When did JJ retire? I follow all the photo/video sites religiously, but didn't catch that.
 
There are several camera phones with Sony's one inch IMX989 sensor - Vivo X90 Pro+, Xiaomi 13 Pro, OPPO Find X6 Pro, Xiaomi 12S Ultra, Sharp Aquos R7, Xperia Pro-I. The availability is "regional" - some Chinese brands are available in China only.
 
https://www.dxomark.com/smartphones/

DXO global smartphone rankings (global means models that may not be available in the US). For those not clicking - their top ranked model is Huawei 160 Pro with a 156 camera score. Google Pixel 7 is 6th at 147. iPhone 14 is 8th at 146. In fairness, Huawei is the latest model, dated at March, 2023. Pixel 7 is October, 2022, iPhone is September.

What I find interesting is the stated advance in quality - a 2 1/2 half old iPhone 12th Pro is rated at 127, 46th on the list.
 
SAR .thinks that the Blackmagic Design will join the L-Alliance and put out an L-mount camera.

BMD shouldl see benefits from joining, presumably in being able to use the common SIGMA lenses.
 
https://www.dxomark.com/smartphones/

DXO global smartphone rankings (global means models that may not be available in the US). For those not clicking - their top ranked model is Huawei 160 Pro with a 156 camera score. Google Pixel 7 is 6th at 147. iPhone 14 is 8th at 146. In fairness, Huawei is the latest model, dated at March, 2023. Pixel 7 is October, 2022, iPhone is September.

What I find interesting is the stated advance in quality - a 2 1/2 half old iPhone 12th Pro is rated at 127, 46th on the list.

Who needs a DSLR or mirrorless when the smartphone cameras are this good?
 
Who needs a DSLR or mirrorless when the smartphone cameras are this good?

I looked up some Huawei 160 Pro reviews (most are made in India within the last few weeks). They're glowing. Given the huge financial incentives that are in the smartphone industry, it's likely to see another jump in performance by the US manufacturers by the end of this shopping season. The Northrup's (did I link to them? .... I meant not too) made a clip a few days ago, urging the Japanese camera manufacturers to put some "smartphone" features into their next generation of cameras..

I think the Japanese decided long ago what they want to do - larger format (moving en masse toward medium), extra long telephotos and vlogging.
 
Back
Top