NAB 2014: Adobe Reveals Next Wave of Premiere Pro CC, After Effects, Speedgrade (vid)

MASKING IN Premiere Pro! That's great, been wanting a full masking tool in PP for a while.
 
pkw11 said:
Why do I need CC? When I bought Production Premium CS6, it was advertised as being a great product. And I've used it for quite a while and I'm very pleased with it. All of a sudden CS6 Adobe is trying to tell me that CS6 is a piece of junk and I need to go to their NEW and improved subscribtion plan.

For the part-time amateur doc filmmaker like me, I don't NEED CC. I may only work on my project for 2 days a month--I have a real job. But I have access to CS6 always, this changes drastically with CC obviously.

With the old plan, my value to Adobe was equal to the industry professional. Now, if I go to CC I end up paying through the nose--Adobe's plan is to make me pay just like professionals who use CC everyday.

At my day job which is in medical research, we lease all kinds of software and equipment. And it makes economic and business sense to do so. After all, in science many machines are obsolete in 5 or 7 years. Software is only needed for specific projects or until something better comes along. And besides, how many people are doing molecular biology experiments in their garage at home?

With video it's easy and relatively cheap to do as a hobby or as an amateur filmmaker. This is good for the market since it results in lots of new customers. Adobe like a lot of software makers is trying to turn everyone into a business customer. I think that this will absolutely backfire on them.

I'm going to keep using CS6 for the forseeable future--it does everything that I need. Shooting talking heads with my HVX200a doesn't require editing capabilities beyond what is currently available in CS6. Simple documentary films don't need a whole lot of new technology. And please don't tell me that the junk on Discovery or History Channel is the future of doc filmmaking. I dropped Dish Network years ago, but that's for another discussion.

By the time Windows 7 goes under or the software breaks, I'm sure that other alternatives will be available.
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The reason Adobe went to CC is for one simple short word: Piracy.
It is absolutely impossible to sell a general release product like the Creative Suite and maintain a hold on it.
Within hours of CS6's release there were pirate copies on the net. These are downloaded tens of thousands of times.
I know of absolutely no student anywhere in the field of image making who is using a paid for copy for instance.
Businesses regularly pay for new "seats", individuals don't. The only way to keep the private market from drying up
is to sell them a subscription.
In fact Davinci Resolve is now given away for free as a loss leader in order to sell the hardwire behind it for Blackmagic.
It has thus become the defacto color correction tool. Five years ago it cost $30,000.
Adobe doesn't have any hardware to sell, their business model thus depends on your need to update. Even if there really isn't any need any more.
When operating systems move forward and camera companies churn out new versions of RAW or new codec's, eventually you will have to go to their subscription model if you want to continue to use your CS.
That's normal. I hate it too, but they are a business and they have to make money somehow.
So you are chained to the internet whether you like it or not my friend.
 
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Cc was hacked within hours. It isn't piracy. It is simple revenue. They get monthly revenue with this model. With a standard purchase, you may never purchase another product and that revenue is lost. In the industry, it's called stickiness. Cc is stickiness. They keep you using it because you can't stop buying it if you need to use it. Just like the cloud. They get you used to it and then magically, you can't get your data out soon. It will happen. It will likely be something like editing in the cloud or something like that. But, sure enough, it is about stickiness. All that being said, adobe keeps updating their cc software and making it valuable for subscribers. I switched and I do think it is worth it. But, who knows what the future may hold. I personally believe this software model will fail, as will the cloud. I trust me with the data. I don't trust anyone else and we learn that everything out there is useful to someone.....just my opinion
 
yoclay said:
The reason Adobe went to CC is for one simple short word: Piracy.
It is absolutely impossible to sell a general release product like the Creative Suite and maintain a hold on it.
Within hours of CS6's release there were pirate copies on the net. These are downloaded tens of thousands of times.
I know of absolutely no student anywhere in the field of image making who is using a paid for copy for instance.
Businesses regularly pay for new "seats", individuals don't. The only way to keep the private market from drying up
is to sell them a subscription.
In fact Davinci Resolve is now given away for free as a loss leader in order to sell the hardwire behind it for Blackmagic.
It has thus become the defacto color correction tool. Five years ago it cost $30,000.
Adobe doesn't have any hardware to sell, their business model thus depends on your need to update. Even if there really isn't any need any more.
When operating systems move forward and camera companies churn out new versions of RAW or new codec's, eventually you will have to go to their subscription model if you want to continue to use your CS.
That's normal. I hate it too, but they are a business and they have to make money somehow.
So you are chained to the internet whether you like it or not my friend.
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Adobe CC was pirated in one day. Let me repeat that....ONE DAY!
http://fstoppers.com/adobe-photoshop-cc-has-already-been-pirated-in-just-one-day
http://www.cnet.com/news/that-was-quick-adobes-creative-cloud-already-pirated/

If their motivation for going to CC was to stop piracy, lets just say it was a failure of epic proportions.
On the other hand, my guess is that their motivation for going to CC was to make them more money.
More money in their pocket means less in mine. That makes my decision pretty easy. Buh bye Adobe,
barely got to know you.
 
It's OK to complain about the subscription model but right now the price for a year if you got a product before, like the Production Premium, is great.

The problem will come when that offer disappears. If they create a Media Production CC and keep the bill low I'll stay with them. If they rise it, there's plenty of great products out there to substitute what Adobe has. Lightworks,the Corel family, Manga and Anime studio, Toon Boom, Hitfilm, Da Vinci Resolve, Sound Forge, Krita, Blender, Inkspace, Gimp. You lose some functions Adobe has as a suite and how well they work, but it depends of the use you give the software, the expectations and how much money you can save over the period of not just one year, but maybe two or three as a real number.
 
The new features are just OK. New colors in Audition - meh. It looks like they are making the integration closer to AE, sliding some of the available functionality over to PP. That's good but nothing new in terms of functionality, just uncovering stuff that was there for people who work in AE already.

Is anyone working with the cloud out there? I wonder how the heck that's going to work as file sizes grow. Maybe it's ok for some of the other stuff like for the photoshop people but 1 hour of Sony RAW is 512GB. Anyone going to wait around for that to download? upload?
 
I have never been able to get Adobe subscription to work with my main iMac.
I tried it with my other iMac that has the latest version of Mac OSX, etc and
still had glitches.
I don't have the confidence to move forward and doubt I will.
Adobe really needs to get their head out of the clouds.
 
Ivanhurba said:
It's OK to complain about the subscription model but right now the price for a year if you got a product before, like the Production Premium, is great.
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What is so great about a price for a product that you do not own, and it will stop working if you do not renew the subscription, and you have to shell out several hundreds of $$$ for a lease! This is the most greedy format one can implement. Usual upgrade cycle was 2 years before, but if the software did fit your need, you could just keep it without any need to pay every year. Removing this option is an example of greed and profiteering at it's best.
 
Get on the Adobe help forums. Dozens and dozens of subscription customers dead in the water.
They get going on a project and then go back to get work done and the software quits working.
It is the implementation that is horrible. If it was 100% I would have no problem signing up.
But I cannot spend hours and days troubleshooting and re-installing something that should work.
I spent hours with Adobe when I tried to sign up. They were clueless and treated me like
I was an idiot. Says a lot about a company. I have used PhotoShop and AE ever since it came out.
Hell, my software is older than many of the Adobe techs I talked with.
 
Well to balance out the Adobe *****-fest, I have been on the CC since it came out and have been very trouble free and happy.
 
Adobe is pretty good about making efforts to have their different programs work together. They also are pretty good about introducing some nice specialty tools in their programs that can make certain tasks much easier. They continue to fail though at implementing some basic level stuff.

I'm pretty sure Premiere is still without a controllable color management system or linear workflow capability. After Effects has had this since CS3.
Have they made any improvements to the footage interpretation? I'm sure that hasn't likely changed. After Effects has had things such as pulldown removal and manual setting of cadence forever.
Despite there being metadata information in some files, such as Canon PF24, that would signal what the footage is, Premiere ignores it and you are forced to transcode it(meaning an unnecessary round of lossy recompression or massive losslessly compressed files) or run it through AE and bring that comp into the Premiere timeline.
32-bit support is poor to mediocre throughout most of their product line. Photoshop is ridiculously bad.

This is the kind of stuff Adobe hasn't been focusing on and I would be surprised if they did anytime soon.
 
hscully said:
Is anyone working with the cloud out there? I wonder how the heck that's going to work as file sizes grow. Maybe it's ok for some of the other stuff like for the photoshop people but 1 hour of Sony RAW is 512GB. Anyone going to wait around for that to download? upload?
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There's no uploading nor downloading of footage. You downloaded the software, install it and work locally.


CF01 said:
Have they made any improvements to the footage interpretation? I'm sure that hasn't likely changed.
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You can select a clip and manually set the frame rate (i.e. change 59.94 to 23.976 for slomo). Is that what you are talking about?
 
mcgeedigital said:
Well to balance out the Adobe *****-fest, I have been on the CC since it came out and have been very trouble free and happy.
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+1. Premiere cc is especially awesome.

as mentioned a few posts back, I'd love for adobe to come down on the price and offer niche packages. I don't need all they offer.

The monthly plan does suck, but if you're an adult, are you not paying monthly fees for cable, Internet, utilities, oil and/or gas, cell phone/data, insurance? Ugh, what's one more monthly bill?
 
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pkw11 said:
No one is bitching, we're just making observations about the fabulous propaganda blog issued by Adobe about CC. Are only "happy" comments regarding Adobe allowed or appropriate? Why are less than "happy" comments labeled with the "B" word?
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So Adobe comes out with a press release talking about new features of the latest CC update pre-NAB and you don't see yourself using a loaded term like "propaganda" divisive?

That is the pot calling the kettle black.

Grow up.
 
pkw11 said:
So if you don't mind $50 a month, tell you what, just send the money to me! I'll take it.
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So far this year I've racked up about 600 billable hours using Creative Cloud so I'm more than happy to send Adobe their $30 a month (I'm still on the discount plan). How much do I make by sending you the same amount? ;) And no, I couldn't use PPro 6 and work the same way as many of the improvements in PPro 7 are massive time savers.
 
pkw11 said:
Ah, okay I'll make this easy for you. SOME USERS of Adobe CS products have day jobs that mainly pay the bills. The value to Adobe between the "Pros" like you, and the other users like ME used to be EQUAL. That is, when YOU (or ABC TV) or ME bought a copy of CS, we both paid for the product ONCE.
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Repeat customers were valuable customers (regardless of professional stature). The customers that skipped versions were not as valuable as the customers that upgraded to each new version. I've seen many people say they only upgraded once every 4 or 5 years. Adobe made no money on those customers so I don't think they are worried about losing them.

This model allowed Adobe's sales to soar.
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Unfortunately Adobe's stock did not.

Forcing everyone into a business lease model by pretending that EVERYONE is in the pro business, is a really bad decision since the NON-Business customers will leave. Why? Adobe now costs too much.
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For me Adobe software cost too much before. I never owned any Adobe products because I couldn't justify the price. I would download the 30 day demos but it was never enough time to really wrap my head around them or use them on side gigs. I bought CS Production Premium 5.5 on sale for $999 but PPro wasn't really in shape to take me away from Avid or FCP 7. When CC rolled around I was hearing a lot of good things about PPro 7 so I said 'what the heck' and signed up. And I'm glad I did because I've gotten good work I otherwise wouldn't have. CC is what made Adobe a viable option for me.

I do wish Adobe would offer a buy-out/loyalty option though (after X amount of years of continuous CC membership you get a perpetual license for the most recent version of the CC apps at that time) and I've mentioned that to more than one Adobe employee. I also wish Adobe would offer different program bundles for different rates (similar to how there were various Creative Suites options). Only time will tell if they go that route though.
 
Someone told me the cc subscription for PREMIERE ONLY (not the whole suite) is $20/month (and thats not a discount price). If true, thats pretty incredible.
 
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