Sony just had it's best profit in the business since 1986, thanks to the huge shift from DSLR to Mirrorless, and with the Sony A7 III being sub $2k, it's game over for Canon if they don't act fast. In addition to videographers, many professional photographers are migrating to sony's full frame that's why their numbers are up and Canon's are down. Sony strategically chose WPPI to announce their new release, they are going after Canon and Nikon full force. Just 5 years ago Sony did not even exist in the photography market.
