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A part of it is the "These goes to eleven", the main difference is probably way more QC on all parts and different coatings. The housing is probably sturdier and more expensive.Forgive my ignorance, but if a stills version of the 18-35 can be marketed for $800-, why would a cine version need to cost $3999-? How is the $3200- price increase justified?
Lenses - especially on the high end - are mostly hand-assembled, so there is no economy of scale.Actually, with economy of scale, I expect a factory-made product to be cheaper than a similar product made to order.
Forgive my ignorance, but if a stills version of the 18-35 can be marketed for $800-, why would a cine version need to cost $3999-? How is the $3200- price increase justified?
Economy of scale mostly relates to the quantity and reduction of overhead costs per item. Even if the lens are assembled by hands, the parts (housing, gears, etc...) are still mass produced at Sigma's factory in larger quantity.Lenses - especially on the high end - are mostly hand-assembled, so there is no economy of scale.
Besides, costs are somewhat irrelevant here. Companies will charge what the market will bear. If $4,000 is too much, then they'll offer packages and discounts.
True to an extent - although, the Japanese companies overhead could be much greater than the Korean - but it doesn't matter much overall because the profit margins are so high anyway. It'd make difference in the auto business, as an example, when one compares a factory turbo install vs. the one done in the aftermarket tuning shop. Lenses are closer to jewelry or custom furniture in terms of marketing.Economy of scale mostly relates to the quantity and reduction of overhead costs per item. Even if the lens are assembled by hands, the parts (housing, gears, etc...) are still mass produced at Sigma's factory in larger quantity.
All of this is nothing new in these forums. Everyone knows the principles. What nobody know is how much more part costs, labor costs and QC costs go into these lens and what the margins are. We are not in a position to say how much these lens are supposed to sell for, but we're in the position to compare the performance/price package of these lens to the alternatives and frankly, I am not at all convinced we've got a good deal here.Y'all are thinking about the numbers wrong.
For the stills lenses, the mechanical accuracy is minimal and can be mostly machine assembled and finished. When you focus electronically or even by eye, the mechanics don't have to be all that precise because you or the camera will correct for them. Yes the material cost is less, but far more importantly the time to manufacture and the number of humans interacting with the process and total man hours involved is dramatically less. Plus those man hours may be spent on less-skilled, lower wage staff.
For the cine lenses, the tolerances are vastly higher because they need to perform in different ways. Accurate to the focus scales. No axial backlash. Tight tolerance zoom curve. No zoom drift or other alignment shift. Cam-driven zoom track v. exansion helicoil. The list goes on, but there are a lot of reasons why proper cine lenses weigh a lot more than still lenses and tend to use aluminum where stills use plastic, steel where stills use aluminum, etc.
A still lens may be assembled from $50 in mechanical parts, take five hours to put together and have a human involved for one hour. A cine lens may have $500 in mechanical parts, take 20 hours to assemble and have humans involved almost the entire time.
And forgetting all of that, for every one cine version of a lens they sell, Sigma will likely ship dozens if not hundreds of the stills version. There are lots of costs to be amortized over the lifespan of the product, and if you are going to sell fewer you are going to charge more. Apple can sell 10 million iPhones for $600 each, but if they only sold 100 iPhones they'd charge.. well they'd charge a hell of a lot more. Not because the parts cost more when you only buy a few, but because they have an enormous investment in the people who do all the design and programming work for the product.
All of this is nothing new in these forums. Everyone knows the principles. What nobody know is how much more part costs, labor costs and QC costs go into these lens and what the margins are. We are not in a position to say how much these lens are supposed to sell for, but we're in the position to compare the performance/price package of these lens to the alternatives and frankly, I am not at all convinced we've got a good deal here.
Alternatives don't have to be cheaper and possess the same characteristics.What are the alternatives in your view...keeping the conversation to the zooms at the moment? They need to be a proper cine lens, need to be very fast, and need to have optics in this league.
Does that exist for less than $4k?
Alternatives don't have to be cheaper.
I would rather get the 14-24-35-50-85 Xeen primes for 10k (street price). I would get a bit less resolving power but faster aperture and FF coverage.
Or I would go for the Zeiss LWZ 21-100 T2.9-3.9 for 10k. I would trade T2.0 for a truly versatile zoom, top notch optics (parfocal and all) and high resale value.
They are not parfocal

Because of the convenience of only having to add one item to your cart. This will save you from having to load a seperate page for another item, add that to your cart, etc., which could end up taking a minute of time. Now a minute may not seem like much time, but if you're say a CEO making $100,000 an hour, or $1,666 a minute, then you just saved $1,166, which is a good amount of money to save.How come if you buy them together they cost 500 bucks more than if you purchase them separately?
How come if you buy them together they cost 500 bucks more than if you purchase them separately?