Producer: i want to shoot 4k
Shooter: well, this is a comedy film, we have no SFX, is there any reason you want 4k?
P: It's futureproof, it looks great, i heard it's so much better than hd
From there:
Shooter: You're right. Thats why shooting on an extremely high res camera is important these days. Canon recognised this with the C300 and C100 but rather than give us a 9 MP chip that delivered in actual fact a lot less than 4K res, they gave us a 9 MP chip that delivers arguably the highest res. image in 1080 cameras.
P: Thats interesting.
Shooter: Did you know that Skyfall was shot in a little over 1080?
P: What?
Shooter: Yeah, they shot on the Alexa. Its a great camera but pricey. If you want true 4k today we really need to look to the Epic or the C500 or the F5 which are similar rental prices but higher than the C300 / Scarlet options. We can look at those options if you like? Also, have you seen the new 4K tvs yet?
P: Thats why I want to future proof.
Shooter: Well these TVs have done that for you already.
P: What do you mean?
Shooter: Well they use an upres algorithm thats really amazing. Great 1080 looks incredible on these at 4k.
P: Really?
Shooter: Well the reality is they needed to do it. I mean who's going to buy a TV where all you can watch is true 4k and everything else looks like rubbish? Theres little to no 4K out there anyway and your not going to see it from the networks anytime soon. So why even buy a 4K set at all? Manufacturers arent that silly. They need a hook to get people buying now...
Shooter (cont): You're budget puts you in Scarlet / C300 territory and thats fine. Looking at the production and time constraints etc we could move faster and get good results by using smaller light units for our night shots.
Producer: It has to be done on time.
Shooter: Absolutely, lets go with the C300.
