Holy crap - Nikon Press Release leak!

Michael Carter said:
... OK, they've never made "video cameras", but they've done motion (film) and they're doing video now.

I assume it's all about risk, stockholders, etc… they **should** be able to do an amazing cinema camera (though we've never seen raw or even 10-bit from them, motion-wise). I imagine they don't want to dump the R&D into what may be a fringe market to them.
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On some photo-video forums, there's a prevailing opinion that putting in decent video into a hybrid camera helps amortize costs of developing the video portion due to the higher value of a given camera and a correspondingly higher number of units sold. My personal opinion - if Nikon, as an example, made D810 with 4K (even with the s35 crop mode), then it'd be a humongous hit and what makes the absence of such a camera so memorable for me is that, a few months ago, I started a news thread titled "a major motion picture shot on D810" and received a lot of flack for it. (because it wasn't as "major" as I had thought) The point being is that Nikon did try to enter the video market but somehow failed to produce a 4K camera at any price range despite its competitors having 4K cameras for less than Nikon's entry level DLSR's.

Now, whether or not the company should have had something a la C100/300 is a different story entirely. I think they should have done so and I think they still should release something under $8,000. What is likely to happen is that they will wait for the market to come to them - A7R MK II specs for the A7R MI price ... but perhaps further down the road, as not to compete with its business partners outright.
 
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DLD said:
So, reviving this thread, D5 rumors are percolating. Maybe an end of the year announcement, maybe early 2016.

More info - http://nikonrumors.com/2015/09/28/updated-list-of-rumored-nikon-d5-specifications.aspx/
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Interesting… but this will be, what, a $3500 body? For top-end still shooters it may be a reason to upgrade - for 4K video shooting, it better have a heck of an image to attract motion shooters. You can get a lot of camera for that money, and a lot more camera for a little more money.

Wonder if something in the APS-C lineup will be announced - the D7200 was a big yawn...
 
I sort of pontificated on a DVX200 thread that Nikon has long dealt with Sony - on sensors and on media, namely the QXD cards for D4. Should D5 also have QXD cards, this will allow Nikon to include relatively high internal bit rate recording. It'd be interesting if Sony licenses them the XAVC codec or whether Nikon can license ProRes from Apple. And, if it can record in something like ProRes444, then it'll be a huge spec-jump on its (current) competition in the sub-$10,000 market.*

*Naturally, by then, Sony might announce a Raw recording for FS5, which is actually lighter than D4s (827g vs 1,200g body only). And 1D X MKII should be in the same price range, although I suspect Canon may want to protect C300 MKII a little and cripple some of 1D X MKII video features.
 
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Somewhat unrelated, but - with all the DSLR product shooting, why not something like a DSLR body with a way-reduced flange mount with tilt/shift. Like an APS-C mini-view camera for product shooting. Dump the mirror and prism and just use the LCD. I think they'd sell an assload of those if they could keep the body under $2k and use existing glass. And chances are, they could take an existing model and just retool the case front and top.

Sort of a failure of imagination I think... look at what BMC was able to do in a few years. Nikon or Canon could have done that.
 
Canon does have that "new" mirrorless camera but, for product shooting, it looks like the battle between 5Dr and A7RII in terms of stills. Off reviews, the s35 oversampled 4K footage from A7RII also looks top notch.
 
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