HDV the future?

Re: HDV the future?

[quote author=ettubaby link=board=sony;num=1104107398;start=30#39 date=12/29/04 at 08:24:27]
where did you get those numbers?
[/quote]

IBC 2004 i Amsterdam. EBU technical group. BTW they have changed the suggested standard from 720p/50 only to 720p/50 or 1080p/50.

TF1 (French) has plans to use Mpeg4 as a standard.
 
Re: HDV the future?

[quote author=LoveHD link=board=sony;num=1104107398;start=30#40 date=12/29/04 at 08:58:56]
TF1 (French) has plans to use Mpeg4 as a standard. [/quote]

Of course. The French. ::) :D
 
Re: HDV the future?

and yes we will have a low cost DVCPROHD solution as a countermeasure to HDV. I can't say any more than that.
Click to expand...

That's the most important news that came out of this thread for me... :o
 
Re: HDV the future?

[quote author=24Peter link=board=sony;num=1104107398;start=30#43 date=12/29/04 at 09:19:29]

That's the most important news that came out of this thread for me... :o[/quote]


It *is* a significant piece of info.
 
Re: HDV the future?

he he...

It seems i wasn't so crazy 3 months ago when i "predicted" a affordable DVCProHD camcorder from Panasonic.

I tought it was simply logical, i still think so.
If the DVCProHD is affordable (camcorder and deck), then bye bye HDV...at least for any serious work. The droupout problem on the HDV format (15 frames GOPs) will keep it from real professional work i think. I mean, i would not risk to hit a 1/2 second freeze in an important shot.
 
Re: HDV the future?

Jan, if LoveHD is right and sony has sold 15000 F1, you guy better hurry.

People thought that the DVX would hurt the VariCam sales, it didn't, they said the SDX900 would hurt the VariCam Sales, it didn't, they said the DVX would hurt the SDX sales, it hasn't.  In fact, I can site case after case where a DVX shooter, shot his next project on an SDX.  Or the SDX900 owner, sold his SDX and bought a VariCam.  The number of times that the DVX has gone out as the B roll on the SDX shoot is equal to the number of times it has been there on a Varicam shoot.  Has it slowed down the number of Varicams being sold, SDXs or DVXs?  No, has it helped?  I think so.
Click to expand...

I know several people have bought DVXs or xl1/2 out of their own pocket, including me, and who don't make a living off the camera. Do you know the demographics of the typical DVX user?
 
Re: HDV the future?

[quote author=ettubaby link=board=sony;num=1104107398;start=45#47 date=12/29/04 at 10:10:09]Jan, if LoveHD is right and sony has sold 15000 F1, you guy better hurry.
[/quote]

Are you expecting FX1 cameras in CNBC's studios? LOL.
If you want an entry level camera a HDC-X300 is an ideal solution for broadcast and professional customers.
 
Re: HDV the future?

[quote author=LoveHD link=board=sony;num=1104107398;start=30#36 date=12/29/04 at 07:15:13]

SVT (the National TV in Sweden?) is planning to have its new "play out" center with a 720P/50 core operational by August 2006.

[/quote]

But what about 1080/50 format? heard anything about it...in Europe?
 
Re: HDV the future?

This 720p/50 or 1080p/50 is broadcasting. You can use what ever you can in production. I guess because the low cost of the Sony's HDV camcorders, they will be used in many productions. We've seen it starting with the first VX1000.

Many of the high-value Soaps were shot using 35 mm and converted to the target television standard. These programmes are now shot in high definition at the film-friendly frame rate of 1920 x 1080 x 24p or 25/30p. The best what can happend to us is to get a 1080p/50 camcorder and recorder for something like 10-12.000 (20.000 is also good). It could give us a compability with tv-stations and a very high quality for filmtransfer.
 
Re: HDV the future?

1080/50p would be the ideal -- but I don't think there are any 1080/50p products in existence, are there?

When you say 15,000 1080i/24 cameras... Where do you get that number? Has that been announced in some official Sony release? That's quite an impressive figure. No doubt 1080i is big business in Japan and the US, and isn't going away, even if Europe chooses 720p.

$25 million profit that is very high, comparing it again sales is not fair, compare again net profit which was 400 million.
Click to expand...
Well, yeah, but again let's talk apples to apples. First, Sony's net profit was about $800 million for the last 12 months. But that's NET profit, whereas the $25 million I speculated was GROSS profit; you still have to subtract out advertising, shipping, r&d writeoffs, royalties to Zeiss, and who knows what all else... so that $25 million Gross might reflect maybe $10 million NET. And $10 million out of $800 million wouldn't be significant enough to warrant much attention, would it? It'd be just over 1%.

In any case, we're speculating wildly on figures that nobody knows because they're kept private. And I freely admit I could be off by 2x or 3x either way and not be surprised... I'd just be surprised if I was off by 10x.
 
Re: HDV the future?

Ok, so I wrong, don't feel bad, Jan has put it out that Panasonic will come out with DVCPRO HD. The question know is when, and what will it do to the resale of DVX. I think the price will be comparable the
z1. I hear that the next imovie will be supporting HDV ;)
 
Re: HDV the future?

I doubt Panasonic is necessarily basing too many of its decisions around what they will do to sales of the DVX. The DVX will one day be discontinued as time marches on. I think a DVCPRO-HD 24p prosumer camera would make a rather nice DVX200, myself . . .
 
Re: HDV the future?

Jan's announcement here isn't really news, remember that they've already shown a prototype of a DVCPRO-HD prosumer model... plus they've been lining up editing programs to natively support DVCPRO-HD on the desktop (they already have FCP and Avid going native with DVCPRO-HD!)  But it's very interesting to hear actual confirmation that it will be here, and it isn't just a mockup for trade shows!

The big questions are a) what features, b) when, and c) how much.  Those are the things we don't know.  It could be the end of next year for all we know, or it could be at this NAB, or ... well, I guess we'll have to wait and see.

Will consumers adopt it?  Maybe not. Probably not. Will prosumers? I would certainly think so. I guess it depends on what a feeder deck to the NLE will cost... the cheapest DVCPRO-HD deck is currently $21,000... but then again, with a sub-$6000 camera, there should be a corresponding sub-$6,000 deck announced too, hopefully... but I expect that DVCPRO-HD would be much more appealing to broadcasters, high-end production companies, TV stations, etc. than HDV would be.  It remains to be seen if the Panasonic camera holds up its end of the bargain, feature-wise... but with the recent string of out-of-the-park home runs they've been hitting, I have little doubt that the new camera will be superb as well.  And I'd be willing to bet an eyeball that it'll be native 24P!  (note, I didn't say I'd bet *my* eyeball...)  ;D

Somehow I doubt we'll be seeing $399 1-CCD DVCPRO-HD cameras at Circuit City.  So I do think that if there's going to be mass adoption of HD camcorders by the consumers, HDV is probably going to be the format they choose; and if there's a mass market for HDV cameras, surely Panasonic would join in.  But for pro's, broadcasters, serious production companies, and serious indie filmmakers, the prospect of an affordable 24P DVCPRO-HD camera is indeed tantalizing.
 
Re: HDV the future?

Well, yeah, but again let's talk apples to apples.  First, Sony's net profit was about $800 million for the last 12 months.  But that's NET profit, whereas the $25 million I speculated was GROSS profit; you still have to subtract out advertising, shipping, r&d writeoffs, royalties to Zeiss, and who knows what all else... so that $25 million Gross might reflect maybe $10 million NET.  And $10 million out of $800 million wouldn't be significant enough to warrant much attention, would it?  It'd be just over 1%.
Click to expand...

I think you are reworking the number there. Panasonics profit were half that and Sony's mostly come from gaming and its entertainment divisions. I think they sell a few thousand. You said 100000 DVX sold. They update the camera this year with "A" so lets say that they've sold 40000 this year @ $2700 pre, thats $108,000,000 in earnings. Advertising is limited to trade rags (DV, RES, etc...) low readership, $50,000 should cover that. The dev team is probably 10 people seeing most of the tech exists within the company. The cost of the molds was recovers in earlier years seeing it hasn't changed. Shipping is negligible. Its Lecia, not Zeiss, and they provide them with cameras, wouldn't be surprise if they don't own them. Zeiss is owned by a japanese company. Manufacturing its their bigest cost. No matter how its slices the profits are hugh. I deal mostly with audio and things I've purchased that get advertised in Keyboard, Emusician, Recording, etc, that I thought sold a shitload, they only sell a few thousand.
 
Re: HDV the future?

Sony
Total Revenue $71,215,715
Cost of Revenue $48,052,948
Gross Profit $23,162,767
Net Income $840,855
Net Income Applicable to Common Shareholders $840,855
isn't it correct?

the 15 000 1080i/24 unit sold is a statement comming from EBU. Sony and other partners didn't like EBU's suggestion to use 720p as the HDTV standard in Europe. EBU said these broadcasters don't want to support 720p because they want to defence the investment they already made.
 
Re: HDV the future?

Sony
Total Revenue $71,215,715
Cost of Revenue $48,052,948
Gross Profit $23,162,767
Net Income $840,855
Net Income Applicable to Common Shareholders $840,855
isn't it correct?
 
the 15 000 1080i/24 unit sold is a statement comming from EBU.  Sony and other partners didn't like EBU's suggestion to use 720p as  the HDTV standard in Europe. EBU said these broadcasters don't want to support 720p because they want to defence the investment they already made.
 
Click to expand...
I think you forget to add a couple of zeros.


IBC 2004 i Amsterdam. EBU technical group
Click to expand...
wasn't the ibc2004 amsterdam in september, two month before the fx1 was released?
 
Re: HDV the future?

[quote author=ettubaby link=board=sony;num=1104107398;start=45#58 date=12/29/04 at 17:07:55]
I think you forget to add a couple of zeros.[/quote]
No, I didn't. Annual Income Statement (values in 000's)


[quote author=ettubaby link=board=sony;num=1104107398;start=45#58 date=12/29/04 at 17:07:55]
wasn't the ibc2004 amsterdam in september, two month before the fx1 was released?[/quote]
Yes, but they are not talking about Fx1. Can you imagine MSNBC's HDTV studio life broadcasting with FX1 or even with a DVCPRO-HD (mini for 3-5k)?

I guess a HDC-950 - 24p , or a HDC-910 is more suitable.

"NEW YORK, Feb. 13, 2003 - Sony Electronics today introduced a high-definition (HD) studio camera that makes it more attractive than ever for broadcasters and program producers to migrate from standard definition to HD."
 
You must log in or register to reply here.
Back
Top