Gato Loco / Kinetica

cinealma

cinealma

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LEFT COAST AD JOURNAL

The "Who" Behind the "Where"

Los Angeles, CA - "Where's my Kinetica!?"

You've seen the billboards. There's more of them out there than 7-11's. But what the hell is "Kinetica"? Attempts to contact the highly secretive company have failed. The company's "headquarters" is a small building on the Sony lot. We can make out people moving about inside through the limosine-tint windows, but nobody ever answers the door.

An online bank? A car insurance company? High colonics in a pill? Who knows. But we do know the "who" behind the billboards.

Advertising newcomer Gato Loco, a division of Cine Alma Pictures, is behind the Kinetica billboard campaign. We have also learned that Gato Loco will be producing a number of planned network television commercials for the mysterious company. Filmmaker and Cine Alma founder J. Anthony Gonzales will be writing and directing the 30-second spots. Confirmed cohorts include Signature Production's own Brandon Rice and award-winning composer Herman Witkam.

"The first spot cycle will start on August 1st. This is our first real ad gig, so it's kind of a sink or swim situation. I'm looking forward to working with a number of talented and creative people," Gonzales said.

Gonzales could neither confirm nor deny any guess as to what Kinetica actually is, but he did have this to say about the first television ad, "It's kind of like Jean-Claude Van Damme meets Gort as sponsored by Huggies."

Of course the question everybody wants to know is, will the commercial be in color?

"All my stuff is shot in color," Gonzales replied with a smile.

What about a talking dog?

Gonzales simply answered, "Woof."

We can only imagine what Gato Loco and Kinetica have in store for television. God help us all.
 
***** Behind the Scenes *****

***** Behind the Scenes *****

"The Wild, Wild, WILD, West"
 Kinetica :30 Commercial
dvxuser.com AdFest 2007


CREDITS:

J. Anthony Gonzales (cinealma)- Everything but music
Herman Witkam (Herman Witkam)- Music

CAST (in order of appearance):
Jim Crawford
Sam P. Whitehead
Aidan Gonzales
Andrew Gonzales
Mickey Goldstyn
Tom Marshall (tommyinla)
 
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For a second there I considered a grow operation but...

Nice keying on the billboard. Could maybe put in a bigger sky though.
Just read a tut for AE expaining how. I dont use AE but I saved the link for the vid tut if you want it.

But I'm biting. What is in that building?
edit: ~building is not in story?~.
 
UPDATE: Draft#3 (and probably final draft) of script is complete. We have a location secured, but it's not my first choice. I'm probably going to have to make some compromises but that's life.

I hope everybody's projects are coming along as well.


Cheers!
 
Cool stuff John! Can't wait to shoot this one! I think that we can make it work, even with the 2nd choice location!
 
Yes, I'm looking forward to it. I think this is one of those fine line between clever and stupid kind of things. :)
 
Hey John,

Good luck with the shoot!

I had an idea for this fest but I am leaving to drive across the country and don't see how I'll have time. My wife and I have a hefty schedule of visiting several national parks before arriving in Oregon. Then I plan to spend time in my old stomping grounds and visit the dvxers out there! Then back home via Canada.

Just don't think I'll make the deadline!

But I'll be watching them when they're done!

Good luck!

-Ted
 
Theodore J Arabian said:
Hey John,

Good luck with the shoot!

I had an idea for this fest but I am leaving to drive across the country and don't see how I'll have time. My wife and I have a hefty schedule of visiting several national parks before arriving in Oregon. Then I plan to spend time in my old stomping grounds and visit the dvxers out there! Then back home via Canada.

Just don't think I'll make the deadline!

But I'll be watching them when they're done!

Good luck!

-Ted
Click to expand...


Thanks Ted! Yeah, I think this will be a fun and idea diverse fest.

Drive safe, as they say!
 
Thanks, I appreciate that. (I can't wait to hit the road!!! I guess that is why I am up... I am so excited that I can't even sleep!)

I see that you are working with the b-man... how did that come about? You shot your last two fests yourself, right?
 
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On my side of the fence, I saw John send out a call for DP's on his project, and I sent him a PM with some links to some stuff, and we talked some more about things, and that's how it happened :) I'm pretty excited about it! The concept is pretty wacky, and clever all at the same time! Can't wait!
 
John is great to work with. He know just what he wants and is a damn good editor.
Looking forward to this.
 
Brandon Rice said:
On my side of the fence, I saw John send out a call for DP's on his project, and I sent him a PM with some links to some stuff, and we talked some more about things, and that's how it happened :) I'm pretty excited about it! The concept is pretty wacky, and clever all at the same time! Can't wait!
Click to expand...
Well that's cool. Have fun, Brandon. I hope to meet John someday down the road!
 
Theodore J Arabian said:
I see that you are working with the b-man... how did that come about? You shot your last two fests yourself, right?
Click to expand...

Yep, just put up a post looking for somebody to shoot. I actually don't shoot stuff myself. I do set out to, but in the end I find it hard to shoot and direct at the same time. I mean I could do it, but given the choice...

It gives me a chance to meet people as well.
 
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