Doug Spice / Psychic Bunny : Kinetica

Well, somehow, even though the damn thing was done a week ago, it still came down the wire getting it uploaded. I'm not really sure how, but it just goes to show: there's always a last minute snag. It's 100% done and delivered now, though! Looking forward to seeing what everyone has cooked up!
 
just watched your entry. I must say it was stunning, plus it involved zombies so it gets an automatic thumbs up. Excellent cg work/locations.
 
Your entry was the first I went to check out, and it set a standard! The visuals were absolutely excellent. Not just the composition of the shots, but also the details -- the makeup -- the color tone -- the choice to make the area under the bridge almost like a dreamy safe haven. It's a nice, simple idea very well-executed.

I think there's a real energy to it. So part of me would like to see a more dramatic, orchestral or beat-oriented score for the hectic bits -- something a bit more cinematic. I do like the minimalism of the music under the bridge, though.

Would you mind telling me what camera was used?

Nice job!
 
This is really outstanding work. Well written, good production value, and clever use of the brand. The timing is exquisite and it's a joy seeing someone who understands the "beats" in a 30 second spot. Congrats to you, and your excellent cast and crew--the creativity and hard work really show.:thumbsup:
 
Ditto.

What Barry_S just said about the beats, was so dead on... You nailed the beats. This is a commercial for a product if I ever saw one.

Very nice work. Best all around complete package. Haven't picked any winners yet. Viewed them all twice so far, and your's is definitely in my list of 5 that stood out to me so far.

The only thing I would say is that you had a bit of a consistency problem revolving around the burning car. You see it off behind in the distance, and then you see it closer two times after that. The only reason I noticed it is b/c your effects were subtle and I wanted to go back and have a closer look at the burning car.

Thanks for sharing.
Jason
 
Wow, this was pretty darn impressive. Nice pacing indeed. The cinematography and the script are outstanding. I thought the music wasn't as strong as the ad though. It would be cool if it was kept to minimum and we just heard the heavy panting and the footsteps.
 
Definitely #1 on my list so far! Fabulous piece of work!

I loved the shot selection, I just wish you would have romanced the product a little more, maybe an ECU on the bottle as the man is drinking? Just nit-picking, but overall, a fantastic piece!
 
Oh my goodness ... granted, only the third I've watched so far, but WOWZA!!! Opened with incredible production value, and it stayed that way all the way through. GREAT use of the logo/branding, and as a consumer? ... you SOOOO made me want a drink of what that guy had.

In a dry, airid climate, you made me thirsty (okay, I actually am, sitting here in my over heated office), and that drink looks soo incredibly lush & inviting. Crisp, cool, and clean ... just what you need for 2nd wind to keep running from a flesh hungry horde.

I at first wondered if you were just using a clip from Zombie Fest, then I saw the machine.

Seriously, nice ... VERY nice work!
 
Yeah can't really say anything that hasn't been said already. Really enjoyed that, great work. The way it was shot and laid out was grand.
 
Very nice work. I could have used a few more closeup Zombie shots, but I liked what I saw.

Nice work on the look of the product as well.

Excellent ad.

Mike
 
Have to agree with everyone. A very high quality piece of work. And as your team obviously CAN do such high quality stuff - Im a little dissapointed it was so cliche.
 
I thought about this one a little more yesterday, and if I had the footage on-hand I would edit this a bit differently.

I'd start out with a wide establishing shot of the city, colour corrected the same way you had yours, with just a loud hit of strings setting the mood, then a closeup of the lead running to get us excited. Cut to the feet, cut to the scared face. Cut to the ground where the slowly walking feet of the zombies appear. Then cut to the zombies faces to reveal who they are. THEN we cut to the main shot where we see the lead AND the zombies. And then the rest of your ad.

Don't know why, the ad just sparkled my imagination. Which is a good thing.
 
One of my top 3

One of my top 3

You did an excellent job. I voted for you in my top 3. The visuals were great and I liked your shot choices.

My only problem was that he was being chased and they were right behind him and then he has plenty of time to look at the machine, order a drink , and drink it. I wish he had outfoxed them momentarily, or hopped a fence that they couldn't climb, something that would give him a window of time to drink. Then they could bust through the fence, or re find him, and the chase continues.

Just my thoughts, but I think it was great. Congrats!!!
 
The pause when he saw the vending machine was done on purpose. The zombies fade away visually and on the soundtrack as well because Kinetica puts him in "the zone".
 
Top notch, my friend! Technically a well crafted piece of work. Concept was great. Hell, I'd even try some frosted plum drink! I, too, wanted more sense of Zombie-ness from the Zombies. But I know damned well that 30 seconds is a tough bit of time to fit something into.

Good job! Thanks for sharing!
 
Ambitious and Polished.
I appreciated the simplicity and clarity - that's what you want in an ad right?
Looked great.

Only dings:
- woulda liked a closeup of a zombie more on the line, so we could see his face and how hungry, vicious he was more - though I know you were featuring the brain makeup there.

- second ding, while I got that he was in the "Kinetica zone" with the pause at the machine - actually I thought he knew the product and so he knew he could take his time, I had to infer what the pause was. We have a couple of medium shots there of him but they don't give me anything to go on.

I'm all for film acting being small but he neither changed in a way that suggested he was in the zone or that he knew the product. If his whole demeanor changed and he became curious or drawn to the machine in a way that would have been entirely inappropropriate "huh ... what's this?" while zombies were chasing you then that would clearly say "in the kinetica zone". The scoring you have supports this but it is too low in the mix I think. Cranking the mystical / "I'm in awe" scoring up would really support the in the zone idea.

Alternately If he looked relieved, then I would know he knew the product and now knew he had the upper hand.

But his reaction is just completely neutral to me. All I know is he just slows down and goes to the machine.

But those are minor. Anytime you fully explain critical points it sounds like that's your primary impression of something and this is really good, so I don't want those small things to overshadow my overall feedback.

Very nice work. Top two if not the very top for me.
 
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