So is it dead in the water, right out of the gate? Or can this cam find its niche in the marketplace with all the competition around? I'm honestly trying to picture who the user is - whom is this camera addressed to whose need this uniquely fulfills? I guess there must be that part of the market - whether it's big enough to sustain a production line, who knows. Speaking purely personally, for me, what this offers, is not interesting given the price point and alternatives. But of course, everyone's needs are different, so it'll be interesting to see who ends up buying this.