Corrado Part II

kholi,

I am no expert but I'll would like to share one thing, even though you directed your question to Adam. Films like Tiny Furniture, which won SXSW, will have access to some manner of disty because of the festival exposure. Last years Sundance, for instance, was a boon and a lot of deals got done. New media is helping as well and deals are getting cut left and right for On Demand, web etc. Making a plan around getting into Sundance, SXSW, Toronto, Tribeca, Berlin, Caan and maybe one or two others seems like a poor plan A. (which you aren't saying)

other films that are genre based, and less festival darling worthy (action, sci-fi, horror) have a better chance at selling, at least foreign sales and it helps to put a star on the box (stacy parks and other sales agents will attest to this). It is cynical but it's true. If I was putting serious money into a film, I definitely would have name actors in the cast. Even then, a producer recently was lamenting the inability to get a completion bond for the 2-3 million range for first time filmmakers, i'll see if I can find the article.

Regardless of the above, I think you make the best film you can make ...I would make a seriously lousy horror film for instance, and keep the budget as low as possible the first go around. which looks like is what you are doing so kudos to you.

The one thing many of the indy thinkers have been recommending lately, and a major mistake that indy filmmakers are making that don't do it, is to not raise money for a distribution plan. You can't swing a dead cat at Sundance and alike, without hitting a panel that will tell you to raise a dist budget that is 30-50% of your production budget.

Why the disty budget, it's a long haul when you are doing it alone and it takes time to learn how, you need to build audience etc ... yet no one does it. "Lets just make the damn film and it will all get sorted out." This is as much a reason for the 99% failure, if that's the number, then not reading Sid Field or making ten shorts.

I would say the distribution lesson Adam learned making Corrado was worth any money the film might have lost, if it in fact it did lose money which Adam just said it didn't.
 
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If we are talking independent film, and since that meaning has so many, I'll say outside the studio system with no distribution in place at the time it is made, then all distribution needs to be part of the plan including self distribution, but I am not referring to self distribution only in my above post.

If you look at Children of Invention as an example, which had a very good producer working it, it played sundance in it's low budget category, as well as a ton of other festivals, the following year it was released on youtube by Sundance with six other films as an experiment that most said failed, It had limited theatrical in boston, NY and LA, it was on Hulu, On Demand, I think netflix and yes, it was self distributed. the thing is that all of this happened asymmetrically over an 18 month period.

A friend who just sold his doc to OWN said the best piece of advice he got was, once the film is done, you are only half finished. It takes money to play all this out. Anyone who has played the festival circuit can tell you 5- 10K can disappear in a heart beat and that's not including going to the markets, hiring a sales agent and a publcist.
 
Hey Adam -- first off big congrats for getting the film (Corrado & Hangar 14) in the can. Regardless of what's said about either of the films, I think it's fair to say you've established/establishing a fan base of your own just based off your trials and tribulations.

Corrado got me Hangar 14 (which had no investors, by the way. The film was presold extensively long before a single frame of footage was shot). Hangar 14 got me my next feature, which I (can't talk about) am going to go shoot in June.

Can you elaborate a bit on how Hangar 14 got you your next gig? I can assume, but I'd rather hear it from you. Did your rep play a part in getting you your next gig using Hangar 14 as an example of the type of resume you have? Or was it a situation where word of mouth spread amongst studios/producers looking for a director on their next project and your film came up that helped you get to that next level?

Corrado was $315K budget, Hangar 14 was $3.2M, and the next one is $22M so what exactly is your point, Ted?

Is there a reason Hangar 14 is $8.4 mill on imdb?

If you don't mind, I'd like to know in regards to Corrado, can you speak to this comment made by someone a few pages back, I've seen it copy and pasted on two websites now:

The movie never got meaningful distribution, his friends lost all their money, and he had to personally pay them back.
I was under the impression you only had one investor for that film and it's still being sold gradually and being that it just hit netflix not too long ago isn't it too soon to say the money is "lost"?

If anything, Kholi, It's worse now. This is because the names you need to get in order to make the movie fly are WAY bigger than they used to be.

Now, none of those names are what they used to be. Oh, some of them will still get your movie off the ground....some of them won't (Sizemore and company)....but you should see the names I have to use in order to make my movies fly now.

It will SHOCK you. I'm talking A-listers. Not because I CAN use them, because if I DON'T use them there is no film. Sad but true.

Can you give some examples of the type of names you're referring to? I've seen and heard Stacey say this as well, but no mention of how big. As far as A-Listers I've heard this term mean so many different things from "an actor who is able to take a script without any other attachments and tell a studio he wants to get it made and it gets made" to the more generic "just a big name that's marketable" be the definition of an A-Lister. Are we talking Will Smith/Brad Pitt A-Lister or some actor who is moreso just had some lead roles and is at a specific salary range between $10 million and $20 million per picture?

Thanks and good luck holmes.....
 
If we are talking independent film, and since that meaning has so many, I'll say outside the studio system with no distribution in place at the time it is made, then all distribution needs to be part of the plan including self distribution, but I am not referring to self distribution only in my above post.

If you look at Children of Invention as an example, which had a very good producer working it, it played sundance in it's low budget category, as well as a ton of other festivals, the following year it was released on youtube by Sundance with six other films as an experiment that most said failed, It had limited theatrical in boston, NY and LA, it was on Hulu, On Demand, I think netflix and yes, it was self distributed. the thing is that all of this happened asymmetrically over an 18 month period.

A friend who just sold his doc to OWN said the best piece of advice he got was, once the film is done, you are only half finished. It takes money to play all this out. Anyone who has played the festival circuit can tell you 5- 10K can disappear in a heart beat and that's not including going to the markets, hiring a sales agent and a publcist.

Okay, I know what you're talking about. Haven't ever heard of it referred to as Distribution money. Thanks for clarifying.
 
Welcome back Adam! Congratulations on the successes.

Hope I'm able to follow a similar path with my recent releases and leverage them into bigger projects like you have. Very helpful thread(s) here. So definitely hope you come back periodically.

Good luck on your new projects.

-Martin
 
Of course I wish I had done a better job. It's easy for people to rip it to shreds because they don't really know what I had to endure, and it's not all in the blog either.

I failed spectacularly in many areas of Corrado. This is purely my fault. I had many items that were beyond my control....the lead actor getting a DUI during the shoot, and not being able to shoot exactly half of the driving scenes....the plot holes I had to fill because of that screwed me to no end. The other actor refusing to shoot another pivotal scene and us having to plug that hole. It goes on and on man.

It's a wonder the movie is even watchable.

At the end of the day, the examples above are MY FAULT for not being a stronger director, for not asserting myself. For not kicking the sound guy's ass on the horrid mix he did. For compromising left and right.

You're damned rights I wish I did a better job. But in the end, I got to redeem myself on Hangar 14 - and yes, there are things in there that I will need to redeem myself from. Until I have unlimited time and funds (i.e. never), I will never be entirely satisfied.

Vindication came with the smiling distributors and the pats on the back when hangar was complete.

Still, I've got two directing credits on features and two for writing, with another one each upcoming.

Sure I wish Corrado was a film fest winner but them's the breaks. I cannot complain.

Though I'm not a fan of Corrado, this honest post put me back on the fan of you bandwagon. I look forward to Hangar 14 and best of luck on the next project!
 
Can you elaborate a bit on how Hangar 14 got you your next gig? I can assume, but I'd rather hear it from you. Did your rep play a part in getting you your next gig using Hangar 14 as an example of the type of resume you have? Or was it a situation where word of mouth spread amongst studios/producers looking for a director on their next project and your film came up that helped you get to that next level?



Is there a reason Hangar 14 is $8.4 mill on imdb?

That one's easy - because Hangar 14 actually got made and showed "the right people" that I could make - and complete - a movie of that size and therefore could be entrusted with more. IT really is all about trust, but there's not much more I can say about that.

No idea why it's listed as such on IMDb other than perhaps some distributor's marketing. Pretty common actually.

As to the Corrado part - pretty accurate comment - much too soon to say the money is "lost" and inaccurate to boot.

As to A lister - That is getting dangerously close to specifics, but I like your definition of "Salary range between $10 and $20M per picture". I think that fits what I am after quite nicely.
 
Also Filmboy, looked up this Jeff Lowell guy and am pretty amazed. He talks as if he knows the actual story - which of course he does not. Blanket statements, like I said earlier. It's one thing to critique the picture but it's quite another to make statements like he makes, that really don't have a shred of truth to them.

I guess you have to be really careful as to what you read on the interwebs......lol.
 
It's when you lapse into the things that you clearly have no idea what you're talking about that irks me.

How do you know Corrado is a commercial flop?

I don't. I did say it "evidently" was, which meant "seemingly, [at least to me] but not necessarily", based on a few things:

-According to your FAQ (on page 1 of this thread) the film was finished in the fall of '08. But (evidently!) it took about a year and a half to get released on DVD, and well over two to get into Netflix here in the USA. My hunch-ometer told me that meant it wasn't exactly a "hot property" in financial terms. But that's just my hunch-ometer. It's been wrong plenty of times...

-There were no reports I was aware of of festival entries, let alone awards, in spite of your originally stated plan to go that route. While success in festivals is no guarantee of financial success, the major ones can certainly lead there. And an (evidently!) complete lack of presence in them would seem to speak a bit darkly of the film's merits. But maybe you decided not to go that route for some very good reasons I'm unaware of...

-The quote from Jeff Lowell (a presumably reputable industry insider), only a few weeks ago: "[Corrado] never got meaningful distribution, his friends lost all their money, and he had to personally pay them back." Of course, he could have been simply wrong. Misinformation gets posted on the internet all the time, even by presumably well-informed folks.

-I do know a thing or two about how costs are recouped in various arms of the entertainment business, and for "Corrado" not to be in fact a...that word I said...it would likely need to generate multiples of its original costs to net out as anything *less* than a...you know... But of course, again, I could be wrong. "Corrado" could right now be earning you and your distribution partners a handsome profit. Nothing would make me happier than to know that it is : )

So I said "evidently", which I think is fair enough under the circumstances, particularly since you hadn't rejoined us here to shed light on the question until now.

But...since we're on the subject, would you mind sharing with us a little about how it *is* doing?

...a casual glance at even IMDb shows how many territories it's been distributed in, and those aren't even all of it - Corrado has received nigh on worldwide distribution.

Maybe that's only on imdb Pro? Couldn't find it...

Corrado got me Hangar 14 (which had no investors, by the way. The film was presold extensively long before a single frame of footage was shot). Hangar 14 got me my next feature, which I (can't talk about) am going to go shoot in June.

This is *great* news, Adam. I am and have always been a huge rooter for your success, my 'brutal honesty' where artistic matters are concerned notwithstanding. Landing a writer/director gig on a $22M film (as you indicate below), especially accomplishing it in the way you did (which, as you have rightly pointed out, I know only a little about) is simply phenomenal. You are the hero of many a DVXuser, myself included.

Corrado was $315K budget, Hangar 14 was $3.2M, and the next one is $22M so what exactly is your point, Ted?

My point? About that point? Well, I've commented on it many times elsewhere in this thread. Here are some excerpts:

"...writing and directing "Hangar 14" can only be viewed as a success so far, and its inception can be almost entirely attributed to what [Adam] started with "Corrado". So, kudos, and profound, unequivocal respect for him on that." (post #741)

"Did ["Corrado"] do what it needed to do - to get Adam launched as a filmmaker? Yes. For that reason, could it actually be called "a huge success" in spite of itself? Most definitely." (post #745)

"...glad to hear that Hangar 14 is shooting! Sounds like you've really managed to leverage "Corrado"'s momentum (such as it was!) into much bigger and better things. I eagerly await Corrado's 'available' status in my Netflix Queue, as well as further news on H14. Break a leg!" (post 710)

I posted many similar thoughts throughout both threads, but I think these should suffice to answer the question...

And btw, regarding my previous statements that $400K+ was spent making "Corrado" (rather than the $315K budget you mention above), that also came from your page 1 FAQ:

"3. What was the budget of the film?
Originally $300,000 - Cash expenditures to date total $415,000, which does not include the cost of my equipment, or any producing / directing / editing fees."

Don't get me wrong - I'm not singling you out here. I like you and your posts.

Thank you. Likewise : )

And it wouldn't be fair not to reiterate my profound thanks to you again for the enormous act(s) of generosity you made in sharing with all of us the vast amount of excellent information contained in these two threads. Speaking for myself, this kind of stuff is the main reason I'm here.

Just be careful...since you know only a tiny fraction of what actually goes on behind the scenes of a studio and what it takes to get movies going and what's important to people who buy them.

Point taken.

Yes, this is a very different discussion than what viewer might find important, which is what you're on about.

Thank you for that.
 
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^^ Yeah a list of distribs is on the business tab of IMDb pro. Actually not a complete list since there are some that have not reported. It's doing pretty well territory wise.

No ideas who this Jeff Lowell guy is - he might be a big shot but I don't know him personally and he doesn't know me, so I have no idea where he gets his information. And you're right, Corrado was $415K now that I think about it.

Peace bro.
 
I don't care who the guy is - still never heard of him. The point is, Ted, I have no idea how he could possibly know anything about my situation.
 
I usually don't post much in these type of threads however this one is pretty disgusting if you ask me. Adam is doing things many of you on here, including myself, dream of and most of what I'm reading here shows me clearly they are comments from people who just haven't done it. People who have read one to many blog posts but have never dealt with the business itself on a first hand basis. I'm guilty in the sense that I too prior to shooting Jane Doe based my ASSUMPTIONS on what it takes to make a film based on what I heard from my peers, what I read on forum posts and blogs. Its a whole different ball game when you're actually doing it. This to me is a perfect example of those who can't do teach or in this case preach.

Anyway, Adam, keep doing what you're doing. You're a role model and inspiration to a lot of us. Sometimes I'm quite surprised you even take the time to respond to the negativity in these posts when a lot of people should just be using you as a first hand source of information and spend their time picking your brain rather than acting like "hollywood players" and using terms only because they've read about them on blog posts and never actually had to use the term in a practical application.

Congrats and good luck on your third feature and i'm excited to hear more about it. $22 mill??? Man I was impressed at $300k or whatever it was for Corrado!!!!
 
Well, since the OP himself is going in this direction, I'll just pop in briefly. I don't know the guy from Adam (sorry :)), and I'll never meet him, so I don't care about being "nice". I gave him credit, because he deserves it, period, not to be "nice". I tell you what makes me think this guy is going places. It's not only what I said before - that he actually completed a movie, and got it distributed, and got another one going. That's hard enough - very, very hard. It's the fact that he's not blind to the faults of his first film (which I have not seen). Because I've seen guys who got a movie made by hook or by crook, and yet had no career afterward... and all of them, down to the man, were dicks about it - refusing to see any faults, and thinking they're perfect... when you can't see the faults in your work, you will never grow artistically, period. But this guy sounds like he's totally willing to own up to mistakes - so he's going places.

One note on negativity. You know, after someone has already acknowledged their mistakes, there is no reason to keep harping on them. I have a policy. I'm extremely open to criticism of my work; in fact, I welcome it and I solicit it - getting honest criticism is very hard, and you should treasure honest critics because they are super rare, while there are plenty of folks who'll shine you on. So I personally love critics, and the tougher, the better. But here's the point. After I've heard what the criticism is, and after discussing it, it's time to move forward. Don't keep harping on it, because at that point it becomes negativity. There's a fine - but very bright - line between being a valued (actually: treasured) constructive critic and a destructive negative force that will do nothing but bring your project and life down. I get rid of such people. I surround myself with "can do" people. On every production I've been involved on, I've said at the outset "don't ever tell me IT'S IMPOSSIBLE", at best, tell me, "I DON'T KNOW HOW TO DO IT". You are welcome to tell me the difficulties with your job on the project, but only if I can do something about it - if it's just about how hard things are and how sucky life is - can it. I don't want to hear it. I only want results. If you can't do it, tell me that, not that objectively something "cannot be done". If you surround yourself with negative people, you'll get negative results. If you surround yourself with "can do" people, you'll get sh|t done.

And that's the thing about criticism. When I hear it - indeed I solicit it - I thank profusely. If I'm not clear on some point of criticism, I ask questions. But once that's done, I say "thank you ever so much; I hear you loud and clear; and now, this is what I have decided: X, Y, Z". At that point it's time for action, and I don't want to hear the criticism again - because then it becomes merely carping. Carping is bad for morale, it holds you back, brings you down, and is a destructive influence in you life - I give you one warning at that point, and then cut you out of my life, if you can't get with the program.

I feel like sometimes there's a tendency for some to just be negative influences. They can't do X, Y, and Z, so they don't want anyone to even try, or worse, to succeed at it - whether they do it consciously or subconsciously. And I don't need to hear oh how terrible and hard everything is. I got it. Believe me, nobody who is serious about film can have any illusion about how hard it is to accomplish anything. We get it. You're not telling us anything new. If you don't have a solution, don't say anything, because merely carping is not helpful, it is not illuminating and it is not informative.

And finally, I again affirm - go do it. You can talk about how "one day", or "wait until X" (X being anything: 'right' camera, 'perfect script', 'right' life conditions) - or you can go out there and do it. Because guess what - there'll always be a reason to wait. Knowing that there comes a time when you must act, is the difference between losers and those who accomplish something. It's not about how one had it hard and the other had it easy.

So if you want to sit there in your corner and snipe, go ahead, but that's a loser's corner.
 
Adamo:

I was briefly on Film Specific, and remembered reading a post from you where you talked about losing money on Corrado. If I'm remembering incorrectly, I apologize. As I said, you've got my respect for going out and getting movies made.

Continued success,

Jeff
 
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