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You have to admit, though, that periodically breaking into Eduard Khil's "Trololo" does wonders to lift the spirit![]()
Access to that market can make or break the success of a major Hollywood film
I'm really interested in tracing the changes in business in Hollywood, if anyone can point me to an article or something (or feel free to jot down an outline here, I was just trying to make it easy for you). I was pretty much up to speed until the end of the 1990s. That's when I was in college, I had studied film history, I went to lots of movies, I read magazines on the independent film movement. So I can tell you about the history of Hollywood up to the end of the 20th century.
I can tell you that overseas exhibition was only a slender slice of most movies' box office. They had to make their money back in the U.S. It was true of Gone With the Wind, and it was true of Dances With Wolves. In fact for a long time, a movie had to make its money back in the theater. There was no home video to help finally turn a profit years later.
Somewhere around the turn of the century, I noticed that movies changed. First of all, there was a decrease in cussing, sex, and gore (to my delight. Does anyone remember the sex and violence in R-rated movies of the '80s?) But there was an increase in superhero movies and other plots pulled from comic books, myths, etc. (somewhat to my disappointment, because overall they just seemed bland, they lacked character like, say, Back to the Future or even the 1989 version of Batman). And some time around then overseas distribution grew to half or more of a film's gross. I can see how the two trends are intertwined (globally palatable movies and global profits).
When did that happen exactly, and why? Or rather, why didn't it happen before then? The rest of the world existed before the year 2000.
Whatever it was, I can see why it would be a nice bonus, to have a movie make a lot of money in China or wherever. But movies survived for a century making practically no money in China. So why is it now a "make or break" factor?
I’m also guessing that the international markets became so much more important, because of the every increasing budgets to make some of these movies, especially the likes of the super hero/action films. I mean, I’m sure there are a lot of countries in the world that could be supported for a year on the budget of a Marvel movie.
I'm really interested in tracing the changes in business in Hollywood, if anyone can point me to an article or something (or feel free to jot down an outline here, I was just trying to make it easy for you). I was pretty much up to speed until the end of the 1990s. That's when I was in college, I had studied film history, I went to lots of movies, I read magazines on the independent film movement. So I can tell you about the history of Hollywood up to the end of the 20th century.
I can tell you that overseas exhibition was only a slender slice of most movies' box office. They had to make their money back in the U.S. It was true of Gone With the Wind, and it was true of Dances With Wolves. In fact for a long time, a movie had to make its money back in the theater. There was no home video to help finally turn a profit years later.
Somewhere around the turn of the century, I noticed that movies changed. First of all, there was a decrease in cussing, sex, and gore (to my delight. Does anyone remember the sex and violence in R-rated movies of the '80s?) But there was an increase in superhero movies and other plots pulled from comic books, myths, etc. (somewhat to my disappointment, because overall they just seemed bland, they lacked character like, say, Back to the Future or even the 1989 version of Batman). And some time around then overseas distribution grew to half or more of a film's gross. I can see how the two trends are intertwined (globally palatable movies and global profits).
When did that happen exactly, and why? Or rather, why didn't it happen before then? The rest of the world existed before the year 2000.
Whatever it was, I can see why it would be a nice bonus, to have a movie make a lot of money in China or wherever. But movies survived for a century making practically no money in China. So why is it now a "make or break" factor?
The stupidest part of this is that the Chinese market is tightly controlled - they have a set number - a very low number - of films from the West they'll allow, and then they re-negotiated that in 2012 and Hollywood thought "that's it, it's a free market", except it never panned out that way - and crucially, just because you sell a lot of tickets doesn't mean you'll make all the money - the usual haul world-wide of the per ticket share is 50%, but in China, it's only 25%! Plus you don't get to freely pick when you can open the movie and guess what, if there's a locally made movie that wants a slot, you'll be bumped. All in all, it's a rum deal - especially now with all the US-China trade trouble, the Chinese are happy to hold Hollywood hostage to the conflict:
https://www.latimes.com/business/hollywood/la-fi-ct-china-box-office-hollywood-20190218-story.html
Key point to remember is that it's not a free market over there. And after all this trouble, Hollywood still slavishly grovels at the feet of these apparatchinks just for the crumbs off the table... all the while dreaming that one day they'll have full access if they just stoop low enough and kiss @$$ long enough and grovel abjectly enough.... a dream many companies in many industries have had, only for it to turn into a nightmare of one-sided exploitation. But the dream never dies. Just remember no matter how low you think Hollywood has sunk, it can always sink lower - during the Nazi era, when anti-Jewish laws were passed, and Hollywood was grovelling in the dirt, somehow they managed to scrape even below the bottom of the barrel:
https://nypost.com/2013/08/01/how-the-nazis-took-control-of-hollywood/
"While studios could figure out the logic behind the Nazi’s hatred of a film like “The Mad Dog of Europe,” the party’s censor eventually became so brazen that studios turned to ever increasing acts of desperation to remain on Germany’s good side.
In one ghastly case, the head of MGM in Germany, Frits Strengholt, actually divorced his Jewish wife and she was sent to a concentration camp."
Now that's low. Imagine you are a movie executive, head representative of a studio in Germany, China, Russia, whatever - and to accommodate the prejudice of the hosts, so they'll keep showing your movies, you will send your beloved wife to a concentration camp to be gassed. So far we haven't heard of this in China, but the precedent is there - so why wouldn't history repeat itself? Let me say it again - there is no depth of depravity that they won't sink to for just a few dollars more. There is your loving wife, looking at you pleadingly, the soldiers grab her to drag her away, she's holding onto the doorframe screaming at you in mortal fear and you just look embarrased away, thinking "but we'll get our movies shown"... and then what happens to her, the horrific unimaginable thing, but your movie is shown. That's historical truth. It's the truth. Face reality. That's what humans are capable of.
As a species, as a whole, we are despicable, vile, evil parasites. For all of the amazing things we have done, we are still nothing more than hate filled, warring, mean animals who have unfortunately been given brains that are capable of figuring out ways to kill and destroy even more efficiently, faster and on larger scales than almost anything else. One only has to look at history and the present to realize how much better off Earth would be without us.
